Larry A. Peterman
Allentown
Summary
Experienced with student engagement, relationship building, and application management. Utilizes effective communication and personalized support to guide prospective students. Track record of enhancing student satisfaction and meeting admissions goals.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Assistant Store Manager | Sales & Embroidery Specialist
Lids
04.2025 - Current
- Lead daily retail operations while supporting store management in achieving sales goals and KPIs.
- Deliver exceptional customer service by recommending products, resolving concerns, and building long-term customer relationships.
- Operate and maintain commercial embroidery machines to customize hats and apparel with accuracy and attention to detail.
- Process and fulfill embroidery orders, including digitizing designs, hooping, threading, and machine operation.
- Train and supervise team members on customer service, sales techniques, and embroidery machine usage.
- Promote Lids Access Pass and loyalty programs to enhance the customer
Founder
Asapwiththecanon|Media
08.2014 - Current
- Create high-impact video and photo content for artists, brands, weddings, and non-profits, tailoring visuals to support each client’s unique message and audience.
- Operate Canon, Nikon, BMCC6P, & Sony DSLR/mirrorless cameras and adjust settings on the fly to capture cinematic compositions using depth of field, creative framing, and movement.
- Edit and color grade footage in Final Cut Pro X, Cap Cut, Canva, Adobe Premiere Pro, Lightroom, and Photoshop, integrating motion graphics and 3D elements for polished final products.
- Collaborate with artists, labels, and businesses to develop and execute visual marketing campaigns for music, merchandise, and product launches.
- Lead full production workflows from concept to delivery, including directing talent, managing timelines, and delivering consistent, professional results across platforms.
Photographer/Sales Associate
JCPenney Portraits
11.2023 - 12.2023
- Delivered exceptional customer service by guiding clients through the portrait experience—from scheduling and styling to posing and final photo selection—resulting in high satisfaction and repeat business.
- Captured high-quality studio portraits using professional lighting, DSLR camera equipment, and posing techniques to produce personalized and memorable images for families, children, and individuals.
- Consistently met or exceeded sales goals by recommending photo packages, upselling frames, and promoting seasonal promotions and membership programs.
- Maintained studio readiness and equipment organization, ensuring clean, professional environments that enhanced the client experience and met brand standards.
- Completed multiple in-house training programs in photography, sales, and customer service, demonstrating strong product knowledge and a commitment to exceeding performance expectations.
Transfer Admissions Counselor
Elizabeth City State University
01.2018 - 07.2020
- Spearheaded transfer outreach and advising initiatives that resulted in a 57% increase in transfer enrollment and 19% overall enrollment growth by 2020.
- Delivered high-touch, personalized phone and email support to prospective students and families, improving engagement, satisfaction, and application conversion rates.
- Partnered with faculty, advisors, and administrators to ensure students received accurate guidance on admissions requirements, academic pathways, and financial considerations.
- Managed high-volume student interactions while maintaining accurate records in compliance with FERPA and institutional policies.
- Drove a 27.8% year-over-year increase in transfer enrollment (2018) through targeted recruitment strategies and community college partnerships.
Wireless Manager
Elite Metro Corp
08.2017 - 03.2018
- Directed daily operations of the wireless department, optimizing team workflow, maintaining inventory accuracy, and ensuring a seamless customer experience.
- Led scheduling and shift coordination to ensure full coverage during peak hours while minimizing labor costs, improving operational efficiency.
- Responded to customer issues promptly and professionally, contributing to increased customer satisfaction, retention, and store reputation.
- Trained and coached sales associates on product knowledge, upselling strategies, and customer engagement, leading to improved team performance and conversion rates.
- Collaborated with leadership on in-store promotions and sales campaigns, resulting in a 15% increase in monthly sales through strategic product bundling and limited-time offers.
Management Trainee
Enterprise Holdings
11.2016 - 06.2017
- Delivered exceptional customer service, consistently achieving a 4.8/5 customer satisfaction score by resolving inquiries and handling escalations with speed and professionalism.
- Increased rental revenue by 20% through targeted upselling of protection products, add-ons, and upgrades, contributing directly to monthly branch performance goals.
- Optimized fleet logistics and maintenance coordination, reducing operational costs by 15% and improving vehicle availability and turnaround time.
- Trained and coached new team members, fostering a high-performance, customer-focused culture that enhanced productivity and team cohesion.
- Supported daily branch operations, including inventory control, contract management, and client retention strategies, gaining hands-on experience in business and profit/loss management.
Sales Manager
Sprint
12.2015 - 11.2016
- Collaborated on Promotions: Partnered with district management to design and execute promotional events, driving customer engagement and boosting sales
- Enhanced Customer Retention: Anticipated and met guest needs, delivering exceptional service, resulting in a 30% increase in repeat customers
- Optimized Inventory Management: Conducted daily inventory checks, ensuring adequate stock levels and reducing stockouts by 15%
- Strategized Sales Goals: Participated in weekly team meetings to develop and implement sales strategies, consistently meeting or exceeding targets
Education
Bachelor of Arts - English
Elizabeth City State University
Elizabeth City, NC05.2013
Bachelor of Arts - Mass Communications
Elizabeth City State University
Elizabeth City, NC12.2012
Skills
- Student admissions guidance
- Detail-oriented analysis
- Strategic decision making
- Strong written communication
- Senior administrative assistance
- Stakeholder relationship building
- Inventory management
- Account management
- YouTube content creation
- Digital photography expertise
- Recruitment expertise
- Family Educational Rights and Privacy Act (FERPA)
- Experience with CRM applications
- Social media engagement
- Data-driven decision making
- Proficient in Microsoft Word
- Strong verbal communication
- Conflict management
- Operations management
- Proficient in productivity software
- Creative content production
- Computer proficiency
- Student enrollment strategies
- Student support services
- Academic program management
- Problem-solving
- Presentation skills
- Effective multitasking
- Human resources
- Team collaboration enhancement
- Leadership
- Customer-focused retail management
- Microsoft Outlook
- Presentation delivery
- Social media management
- Professional telephone etiquette
Websites
Affiliations
- Phi Beta Sigma Fraternity Incorporated April 2011 to Present
- Elizabeth City State University
Certification
- Preventing Workplace Harassment 2025 - Fundamentals Retail October 2025 to Present
- Driver's License
Languages
English - Fluent
Timeline
Assistant Store Manager | Sales & Embroidery Specialist
Lids
04.2025 - Current
Photographer/Sales Associate
JCPenney Portraits
11.2023 - 12.2023
Transfer Admissions Counselor
Elizabeth City State University
01.2018 - 07.2020
Wireless Manager
Elite Metro Corp
08.2017 - 03.2018
Management Trainee
Enterprise Holdings
11.2016 - 06.2017
Sales Manager
Sprint
12.2015 - 11.2016
Founder
Asapwiththecanon|Media
08.2014 - Current
Bachelor of Arts - Mass Communications
Elizabeth City State University
Bachelor of Arts - English
Elizabeth City State University
Links
linkedin.com/in/larryapeterman