Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lauren Landman

Philadelphia,PA

Summary

I am a skilled communicator, and a nimble and pragmatic partner who knows how to organize projects and keep them moving to completion. Working at the seams that hold together a “team of teams.” I do that by listening, communicating, solving problems, overseeing projects, and enabling the collaboration needed to achieve $50 million in revenue. Driving engagement and sales through the implementation of strategic and tactical marketing campaigns. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. The most important lessons I’ve learned come from my first job in the family business, Kettle Korn Express. Every customer matters. Each sale counts. I work with passion and quiet intensity because everything counts: each interaction and every task. It all adds up to the big picture and the goal we’re working for—together.

Overview

7
7
years of professional experience

Work History

Marketing Communications Manager

OrthAlign, Inc.
04.2022 - Current
  • Successfully led the Market Development Program, holding over 10 patient seminars in 2023, sending 1,000s of print materials, and creating ROI for surgeons.
  • Targeted surgeons, distributors, and HCP's through various meet and greet events for160+ attendees.
  • Revamped online and print materials and managed graphic designers, writers, videographers, and printers.
  • Prepared cross-platform social media promotions and communications both internally and externally, capitalizing on strengths of each site to effectively reach target audiences.
  • Developed and managed new brand guidelines and themes for consistency across all platforms and products.

Assistant Director, Communications

Thomas Jefferson University & Jefferson Health
08.2021 - 04.2022
  • Oversees digital and print projects assigned to creative team
  • Organizes and prioritizes projects for designers, writers, and web team
  • Coordinates approval for communications sent to audiences of 50+
  • Manages content, writing, design, and printing for Magee Rehabilitation Hospital’s biannual NEXT magazine
  • Manages advisory council communication collateral for president’s office and healthcare service lines (20 councils)
  • Creates and posts social media content for EVP of advancement

Event Communications Coordinator

Thomas Jefferson University & Jefferson Health
07.2019 - 07.2021
  • Acted as liaison between communications and special events teams: developed processes and turnaround times, and managed projects to produce printed collateral, web updates, and video

Ecommerce & Digital Innovation Intern

United Natural Foods Inc
06.2018 - 08.2018
  • Helped company devise a rebranding solution to differentiate products and enhance awareness of e-commerce division, both internally and externally

Communications & Public Relations Intern

Mandarin Oriental Hotel
06.2017 - 08.2017
  • Vetted social media influencers to increase brand awareness and promoted luxury brand through social media and website advertisements
  • Collected data and reviews of the opening of the Aviary and The Office NYC, a Chef Grant Achatz restaurant

Education

Graduate Teaching Assistant

University of Rhode Island
Kingston, RI

Master of Arts - Communication Studies

University of Rhode Island
Kingston, RI
05.2019

Bachelor of Arts - Communication Studies

University of Rhode Island
Kingston, RI
05.2017

Skills

  • Project management
  • Operations management
  • Marketing Analytics
  • Campaign Development
  • Corporate Messaging
  • Customer Engagement
  • Communication strategy
  • Expert communicator
  • Superior multitasker
  • Great colleague

Timeline

Marketing Communications Manager

OrthAlign, Inc.
04.2022 - Current

Assistant Director, Communications

Thomas Jefferson University & Jefferson Health
08.2021 - 04.2022

Event Communications Coordinator

Thomas Jefferson University & Jefferson Health
07.2019 - 07.2021

Ecommerce & Digital Innovation Intern

United Natural Foods Inc
06.2018 - 08.2018

Communications & Public Relations Intern

Mandarin Oriental Hotel
06.2017 - 08.2017

Graduate Teaching Assistant

University of Rhode Island

Master of Arts - Communication Studies

University of Rhode Island

Bachelor of Arts - Communication Studies

University of Rhode Island
Lauren Landman