Lawren Harris
Phoenixville
Summary
Results-driven Digital Marketing Manager with proven success at Bailey Brand Consulting, specializing in multi-channel campaign development and SEO. Expert in data analysis and project management, achieving a 105% increase in social following. Adept at leveraging insights to enhance engagement and conversion rates, consistently exceeding client expectations.
Overview
7
7
years of professional experience
1
1
Certification
Work History
DIGITAL MARKETING MANAGER
Bailey Brand Consulting
09.2023 - 03.2025
- Developed comprehensive marketing strategies tailored to align with business objectives, target audiences, and evolving market trends.
- Led the planning, execution, and optimization of multi-channel marketing campaigns-including paid and organic social media-to boost lead generation, audience engagement, and conversion rates.
- Conducted in-depth market research to identify industry trends, competitor activity, and customer behavior, leveraging insights to refine and adapt marketing tactics for maximum effectiveness.
- Managed and optimized digital channels-including SEO, search ads, email, and paid/organic social media-boosting clients' social following by 105% and organic engagement by 75%. Delivered regular performance reports to teams and clients, driving data-informed growth.
PAY-PER-CLICK SPECIALIST
1SEO
Bristol
01.2023 - 05.2023
- Performed in-depth research to develop targeted campaigns focused on clients' highest-performing products and services, driving greater profitability and engagement.
- Carried out regular maintenance and optimization for assigned ongoing client accounts, ensuring the efficient day-to-day management.
- Analyzed key performance indicators to identify effective strategies.
- Generated reports to track performance metrics of team members.
DIGITAL MARKETING CONSULTANT
HIBU, Inc.
King Of Prussia
09.2018 - 12.2022
- Managed and maintained a large volume of small to medium-sized businesses during various stages of their digital lifecycles.
- Monitored and analyzed the traffic and performance of digital products, then suggested any changes or updates if necessary.
- Consistently retained 95%–99% of the assigned book of business year over year.
- Managed tracking and reporting of search-related activities to provide analyses to marketing executives.
- Oversaw a highly talented team in the delivery of project tasks, meeting deadlines, and exceeding the client's expectations.
Education
Bachelor of Science - Business Administration, Business Marketing
Bloomsburg University of Pennsylvania
Bloomsburg, PASkills
- A/B Testing
- SEO
- Program management
- Campaign development
- Marketing tool stacks
- Search engine optimization
- Email marketing
- Social media paid & organic marketing
- Project management
- Influencer marketing collaboration
- Data analysis
Affiliations
- American Marketing Association, 2016 - Present
- Alpha Kappa Alpha Sorority Inc., 2019 - Present
Volunteer Experience
Volunteered & taught basic English language, Math, Reading, & Spelling to the youth.
Certification
- Google Search Ads
- Google Display Ads
- Google Video Ads
- Google Ads Shopping
- Google Analytics
Timeline
DIGITAL MARKETING MANAGER
Bailey Brand Consulting
09.2023 - 03.2025
PAY-PER-CLICK SPECIALIST
1SEO
01.2023 - 05.2023
DIGITAL MARKETING CONSULTANT
HIBU, Inc.
09.2018 - 12.2022
Bachelor of Science - Business Administration, Business Marketing
Bloomsburg University of Pennsylvania
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