Leticia Barba

Responsible for the strategic and operational management of a renowned pool of clients like PepsiCo, Johnson & Johnson, Janssen, and Heineken, among others, managing my team's performance, and ensuring all work is completed in line with the SLA. Successfully implemented region-wide print marketing campaign with unified and unparalleled quality control. I worked across studio and production (packaging, premiums, glassware, temp/perm display/s) to drive client services team and deliver ongoing solutions to resolve client challenges on every project.

• Led and managed day-to-day client relationships, ensuring high levels of customer service and satisfaction.
• Ensured timely and accurate delivery of production orders, meeting quality specifications and client contractual obligations.
• Collaborated with internal team members to manage production schedules, POS and print specifications, quotations, and billing processes.
• Drove innovation in design and production, delivering new and exciting solutions for clients, including Innovation Day showcases.
• Developed and executed effective growth strategies, identifying and capitalizing on opportunities for clients.
• Managed internal workflows, including data entry on various internal and external software systems.
• Maintained comprehensive knowledge of HH Global’s service offerings, working closely with internal departments to provide complementary services for client campaigns.
• Provided technical input and advice on projects to achieve high-quality standards and continuous process improvement.
• Coordinated with suppliers to ensure they delivered required services and exceeded client’s expectations.
• Advised on technical specifications and optimal production methods to deliver quality, cost savings, and innovation.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Managed accounts to retain existing relationships and grow share of business.
• Developed compelling presentation decks to gain approval for ideas and communicate results.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Negotiated contracts with clients, securing profitable deals and long-term partnerships

Achievements: Contract renewals every 2 years, client spending growth every year, up to 85%. Added new services, ensuring we became the main procurement partner for PepsiCo, Johnson & Johnson, Janssen, and Heineken.

Led commercial relations with Sanofi, Pfizer & Merck, achieving significant sales growth and expanding the company's client base in Pharma. Hiring, training, management, monitoring, and coaching of marketing services to assure excellence in performance and compliance with quality standards required for onboarding of our services in more than 11 countries.

• Surpassed sales targets by over 50% in the second year of operations through effective sales strategies and customer relationship management.
• Secured two new transnational customers within a year, contributing 38% of the company's total revenue.
• Generated new business opportunities by implementing cross-sales strategies and efficient marketing service management, leading to 60% increase in average per-client ticket.
• Maintained forecasted weekly compliance ratio of 96%, ensuring accurate and reliable sales projections.
• Achieved customer satisfaction index of 90% by consistently addressing and following up on customer needs and requirements.
• Developed and executed business strategies involving over 100 qualified suppliers, enhancing service quality and operational efficiency.
• Managed direct staff recruitment and quarterly performance assessments, achieving 93% average index in corporate objectives.
• Managed revenue models, process flows, operations support and customer engagement strategies.
• Achieved and exceeded quarterly company KPIs, regional team and individual performance through teamwork and focused strategies with customers.

Achievements: Implemented new procurement business processes with rigorous quality controls, involving key stakeholders and resulting in monthly savings of 45% or more.

Management of all marketing project aspects from initial assessments to completion along with our project team and senior management. Provided continuous training to improve established cost and schedule targets, customer satisfaction, quality products, and profitable growth opportunities.

• Lead creator of project briefing, ensuring precise communication and adherence to timelines.
• Managed program logistics, overseeing generation of coupon codes, links, and coordination of product sampling.
• Supported content databases, ensuring accurate tracking of usage rights and tagging to meet agency requirements.
• Assisted in fulfilling reporting needs and shared findings across our team to optimize decision-making processes.
• Led reporting and analysis of website ratings and reviews, identifying data-driven trends and qualitative insights for team awareness.
• Directed end-to-end purchase order process, ensuring seamless execution, and supervised actual vs. planned budget across various internal trackers.
• Enhanced core marketing skills to craft compelling project/creative briefs.
• Reviewed and provided constructive feedback on marketing content to elevate overall quality.
• Developed advanced analytical skills for more insightful data interpretation.
• Boosted lead generation through creation of engaging content for social media platforms.
• Developed strategic partnerships with key industry influencers to expand brand reach.
• Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
• Supervised marketing budget allocation, ensuring efficient use of funds across various initiatives.
• Developed questionnaires and facilitated focus group discussions.
• Spearheaded successful rebranding efforts, aligning company messaging with target audience preferences.

Oversaw operational publishing and production tasks for online magazines, collaborating with marketing and editorial teams through effective priority setting and delegation.

• Accomplished financial objectives by monitoring office expenditures, adhering to budgetary constraints, scheduling payments, analyzing variances, and implementing corrective actions.
• Provided daily supervision of operations and procedures, including organizational systems and management of supply requisitions.
• Proactively ensured a safe workplace, maintaining compliance with relevant laws, and insurance requirements, and conducting ethical work training.
• Defined clear targets and objectives and communicated to other team members.
• Assisted customers with onboarding and product setup to foster successful adoption and usage.
• Provided business consultation to clients by staying current on industry trends and sharing relevant insights that could impact their businesses.
• Monitored customer progress and addressed customer inquiries with timely and accurate updates.
• Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
• Created customer support strategies to increase customer retention.
• Monitored metrics and developed actionable insights to improve efficiency and performance.
• Acted as an escalation point for critical issues impacting customers success in coordination efforts to drive swift resolution.

Established connections between internal stakeholders and external suppliers through implementation of sourcing plans and strategies with BCC suppliers.

• Continuously monitored price increases, pilot licensing, and operational productivity.
• Ensured adherence to supplier's industrialization process to guarantee on-time sample deliveries and successful die-casting testing.
• Tracked and managed parallel Request for Quotation (RFQ) processes with BCC suppliers.
• Conducted research to identify alternative suppliers to existing database.
• Facilitated synchronization of internal and external meetings.
• Contributed to construction-related procurement tasks and supported project scheduling requirements.
• Performed yearly store audits in collaboration with managers, designers, and sales associates to provide feedback.
• Managed database of vendor details and pricing information to maintain organization.
• Negotiated complex corporate procurement contracts by working closely with internal and external contacts.
• Negotiated long-term agreements with major suppliers that resulted in significant cost reductions over time without compromising quality or service levels.
• Conducted market research to identify emerging technologies that could drive innovation within our organization's supply chain operations.