Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Lexi Birzes

Philadelphia

Summary

Crafting global, user-centric experiences for major platforms at Comcast. I specialize in UX strategy and high-fidelity design, spearheading initiatives that have enhanced user engagement by 45%, and streamlined authentication processes for millions of customers.

Overview

3
3
years of professional experience

Work History

UX Specialist II

Comcast
Philadelphia
06.2025 - Current
  • Owned the end-to-end UX design for all identity experiences on Xfinity.com (serving 25M+), including login, password reset, and new authentication methods like one-time pins (OTPs) and passkeys, to create a more seamless and secure login process for millions of users.
  • Led a strategic initiative to define the near- and long-term vision for user identity and avatars across Comcast's connected platforms, like Xfinity, Xumo, and Sky.
  • Created seamless, scalable experiences that connect people, products, and platforms, ensuring consistent interactions, and elevated experiences across our digital ecosystem.

UX/UI Specialist

Comcast
Philadelphia
07.2023 - 06.2025
  • Crafted high-fidelity designs in Figma for the Xfinity App (serving 12M+), collaborating with product and engineering to enhance key user experiences.
  • Designed and optimized user flows for a new WiFi-based motion detection feature, leading to a 53% increase in user activations, and over 1 million impressions.
  • Conducted competitor analyses and user research to inform design strategies for a new user profile feature, which resulted in a 45% increase in engagement, and a 13.5% rise in profile creation.
  • Presented innovative design concepts at Comcast's Lab Week Science Fair, successfully gaining approval from executive leadership, and fostering cross-functional collaboration.

Graphic Design Intern

Dear Fellow
Remote
01.2023 - 06.2023
  • Designed branding, website visuals, and marketing assets for clients, including Peloton, Aavrani, and ReadyFestive.
  • Created a cohesive design system to streamline project consistency and improve workflow efficiency.
  • Developed engaging digital content and marketing assets designed to boost brand awareness and increase audience engagement.

Education

BFA - Graphic & Interactive Design

Temple University - Tyler School of Art & Architecture
Philadelphia
05.2023

Skills

  • Design and Prototyping: Figma, Adobe Creative Suite
  • UX strategy: Research and competitive analysis, information architecture (IA), user flows and journey mapping, usability testing, workshop facilitation
  • Project Management: Jira

Accomplishments

Adobe Creative Retreat Guest Speaker

  • Presented on professional development and career strategies within the UX industry to a diverse audience of aspiring designers and professionals

Tyler School of Art & Architecture Guest Speaker

  • Presented a talk to design students and faculty, sharing insights on my professional journey and current UX practice at Comcast.

Alumni Award for UX Design

  • Awarded by a panel of alumni from the Graphic & Interactive Design program at Tyler School of Art & Architecture for having the best UX portfolio in their graduating class.

Business Today's Design Nation Conference Attendee

  • Selected as 1 of 100 designers from 20+ nations to attend the all-expenses-paid conference.

Timeline

UX Specialist II

Comcast
06.2025 - Current

UX/UI Specialist

Comcast
07.2023 - 06.2025

Graphic Design Intern

Dear Fellow
01.2023 - 06.2023

BFA - Graphic & Interactive Design

Temple University - Tyler School of Art & Architecture

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Lexi Birzes