Lindsay Davenport
Dover
Summary
Digital Marketing Sales Coordinator with a focus on productivity and efficient task execution. Expertise in lead generation, SEO strategies, and CRM software management. Strong communication and teamwork skills facilitate effective collaboration with marketing teams to enhance sales initiatives.
Overview
9
9
years of professional experience
Work History
Off Premise Sales Rep
Republic National Distribution Company
Dover
09.2024 - Current
- Established strong relationships with key clients to secure repeat business.
- Researched competitor products, pricing strategies, and sales techniques.
- Implemented targeted strategies to consistently achieve sales quotas.
- Educated customers on company products and services to drive engagement.
Digital Merchandising Coordinator
York Wallcoverings
York
05.2021 - 09.2024
- Overhauled B2B site with product updates, enhancing homepage and load management.
- Coordinated B2C site updates, optimizing product loads and scheduling for homepage visibility.
- Directed management of discontinued items to maintain accurate stock across all channels.
- Developed homepage schedules for new releases, holidays, and seasonal promotions.
- Conducted quarterly website audits to verify links and improve shopping experience.
- Collaborated with graphics and marketing teams to ensure accurate collection loads.
- Resolved errors and optimized content scores for Walmart and Amazon platforms.
- Managed brand websites through Shopify using Google and Shopify Analytics.
- Created new landing pages for Shopify sites though Page Fly web builder
Communications Coordinator
Perform Group
York
02.2020 - 05.2021
- Managed multiple brands across social media channels, achieving follower counts between 20,000 and 75,000.
- Utilized Hootsuite, Short Stack, Canva, Story Art, and Instagram Repost to enhance engagement.
- Managed analytics through Google, Facebook, Instagram, and Hootsuite for performance insights.
- Executed Facebook Ad campaigns to drive brand awareness and customer acquisition.
- Collaborated with E-Commerce specialist to ensure websites featured up-to-date products and promotions.
- Constructed virtual trade booths on various platforms and analyzed event reports for targeted marketing.
- Reviewed and renewed brand ambassador contracts while supervising content creation and managing takeovers.
Sales and Marketing Coordinator
Morex Ribbon
York
08.2016 - 02.2020
- Executed new part number and bill of material entries alongside various administrative functions.
- Maintained plan-o-grams for key accounts, organizing materials for replacements and entering approved items into the system.
- Assisted in administration and creation of sales plans targeting various markets through development of sales materials and brochures.
- Oversaw back-end data entry, quote generation, and communication with key sales customers.
- Provided support materials to Independent Sales Reps and monitored performance to drive sales growth.
- Generated and analyzed sales reports and commission statements for independent representatives.
- Managed E-commerce customer accounts across multiple portals to update and enhance content.
- Handled back-end management for online platforms including Amazon, Walmart.com, and Zulilly.
Education
Associate of Science - Marketing
Harrisburg Area Community College
Harrisburg, PA12-2016
Skills
- Leadership and management
- Critical and analytical thinking
- HTML and web design
- Microsoft Office proficient
- Project coordination
- Database management
- Establishing relationships
- Sales strategy development
- Product knowledge
- Digital merchandising
- Data analysis
- Customer relationship management
Accomplishments
- Member of Academic Honors Society Phi Theta Kappa
Timeline
Off Premise Sales Rep
Republic National Distribution Company
09.2024 - Current
Digital Merchandising Coordinator
York Wallcoverings
05.2021 - 09.2024
Communications Coordinator
Perform Group
02.2020 - 05.2021
Sales and Marketing Coordinator
Morex Ribbon
08.2016 - 02.2020
Associate of Science - Marketing
Harrisburg Area Community College