Lindsey Lapnow
Broomall,PA
Summary
Results-driven leader with strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Overview
13
13
years of professional experience
Work History
Director of Referral Marketing
Ivy Rehab Network
11.2020 - Current
- In a strategic leadership role, the focus is driving the planning and execution of targeted marketing and referral initiatives to maximize new patient referrals and brand visibility across a network of nearly 600 clinics in 16 states
- As the primary bridge between sales and marketing teams, creation of data-driven growth strategies that align with organizational goals is expected
- Leading the company with ability to develop and execute high-level referral marketing strategies that drive business growth and organizational objectives
- Spearhead high-level referral marketing strategies that support business expansion and organizational objectives, consistently achieving measurable increases in patient volume and retention
- Serve as the key liaison between sales and marketing departments, proactively shaping strategies that drive engagement and foster a unified approach to business development
- Collaborate with digital advertising agency partners to optimize SEO, SEM, and cross-channel campaigns, enhancing brand visibility and supporting patient acquisition goals
- Utilize analytics tools to gather insights into audience behaviors, facilitating data-driven decision-making
- Develop and refine KPI frameworks to assess marketing effectiveness and guide adjustments for optimal ROI
- Engage closely with executive stakeholders and clinic leadership, presenting strategic recommendations and gaining buy-in for high-impact marketing campaigns that align with business goals
- Support vendor relationships and collaborate on scalable marketing solutions that contribute to patient acquisition and strengthen brand reputation
- Provide strategic guidance and marketing support for new clinics, ensuring seamless integration into regional growth plans through effective digital advertising and community outreach
- Lead the creation and execution of targeted marketing campaigns that drive patient acquisition and retention, fostering brand loyalty through cohesive, audience-focused content and engagement initiatives
Client Services Manager
beMarketing
04.2019 - 11.2020
- Led client account management and executed comprehensive multi-channel marketing strategies to drive measurable success across diverse industry verticals
- Successfully managed six account managers, overseeing end-to-end client services, including talent recruitment, onboarding, training, and professional development, resulting in high-performance and exceptional client satisfaction
- Collaborated closely with media partners to maximize ROI by strategically planning, negotiating, and executing media campaigns across multiple channels, including TV, print, and radio
- Utilized project management tools to oversee client projects from inception through completion, fostering growth and delivering consistent results aligned with client objectives
- Conducted monthly reporting and analysis, measuring client performance against key KPIs to inform adjustments and ensure data-driven improvements
- Developed and implemented comprehensive marketing strategies—including sales collateral, promotional materials, and community outreach—that effectively supported client goals while adhering to budget constraints
- Built and maintained strong relationships with media outlets to advance both client objectives and agency growth initiatives
- Designed targeted digital campaigns across display advertising, SEM, remarketing, and social media platforms, expanding clients’ online presence and driving engagement
Physician Liaison
Tidewater Physician Multispecialty Group (TPMG)
09.2017 - 03.2019
- Directed and executed multi-layered marketing strategies for TPMG’s diverse physician network, leveraging data insights and cross-functional collaboration to drive patient growth and elevate brand presence
- Collaborated with key stakeholders, including the Marketing Director, physicians, and office managers, to align goals and create cohesive marketing strategies across the organization
- Developed and launched targeted marketing plans, optimizing brand awareness and patient engagement to support strategic growth
- Delivered strategic presentations to senior management and Board, providing data-driven insights to guide decisions
- Established and maintained strong partnerships with internal and external providers, enhancing TPMG’s referral network and community relationships
- Oversaw digital marketing campaigns, guiding creative direction, design, and performance tracking for enhanced brand visibility
- Directed social media strategy, generating content for multi-platform recruitment and patient engagement
- Utilized campaign analytics to assess ROI, refine strategies, and continuously improve outcomes
- Coordinated annual CME event for 100+ providers, reinforcing TPMG’s reputation as thought leaders in patient care
Physician & Community Outreach Liaison
Pivot Physical Therapy
01.2015 - 01.2017
- Drove business development through strategic outreach and engagement initiatives, contributing to record growth in a competitive healthcare market
- Collaborated with the Marketing Director and management team, making valuable contributions to attainment of record growth
- Collaborated with marketing leadership to implement targeted regional marketing initiatives, balancing long-term growth with immediate business needs
- Applied project management expertise to oversee high-impact marketing campaigns, from initial planning through successful execution and review
- Built relationships with senior stakeholders, delivering monthly updates and aligning marketing strategies with corporate objectives
- Led a seamless brand transition to Pivot Physical Therapy, ensuring sustained patient acquisition and consistent messaging
- Conducted in-depth market analysis, identifying key growth opportunities and informing development of specialty service campaigns
- Actively engaged healthcare contacts through educational events and symposiums, enhancing brand visibility within the community
- Supported high-priority initiatives, including launching of new services, clinic openings, and acquisition integrations
- Managed community engagement programs, consistently surpassing quarterly and annual growth targets through tailored outreach efforts
Majors Account Executive
The Daily Press
01.2012 - 01.2015
- Excelled in business development for major accounts, applying data analysis and strategic marketing insight to drive advertising revenue growth
- Built and sustained strong client relationships, delivering substantial advertising revenue growth through strategic account management
- Led targeted lead-generation initiatives, successfully securing and expanding new business accounts quarterly
- Provided data-driven market insights to develop client marketing strategies, enabling measurable ROI and business growth
- Developed compelling proposals and presented them to national accounts, effectively securing contracts and long-term commitments
- Managed high-value contracts, overseeing negotiations, implementation, and performance reporting to ensure client satisfaction and retention
Education
Bachelor of Science - Biology
CHRISTOPHER NEWPORT UNIVERSITY
Newport News, VA01.2010
Skills
- Strategic Marketing Planning & Leadership
- Vendor & Partnership Management
- Content & Digital Marketing Strategy
- Budget Management
- Executive Level Presentations & Stakeholder Engagement
- Cross Functional Collaboration
- Multi-Channel Campaign & KPI Management
- Data Analytics & ROI Optimization
- Market Research & Competitive Analysis
References
- Paula Lumsden, Director, Promotions, Association of State and Territorial Health Officials, 757-784-0904
- Wayne MacMasters, Practice Owner and CEO, Tidewater Physical Therapy, 757-870-9388
- Kristin Mullen, CEO, Previous Excel Physical Therapy, 215-908-8097
Timeline
Director of Referral Marketing
Ivy Rehab Network
11.2020 - Current
Client Services Manager
beMarketing
04.2019 - 11.2020
Physician Liaison
Tidewater Physician Multispecialty Group (TPMG)
09.2017 - 03.2019
Physician & Community Outreach Liaison
Pivot Physical Therapy
01.2015 - 01.2017
Majors Account Executive
The Daily Press
01.2012 - 01.2015
Bachelor of Science - Biology
CHRISTOPHER NEWPORT UNIVERSITY
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