Lissha Toral
Panama City,Panama
Summary
Strategic Sales, Product, and Marketing professional with over 10 years of experience across the Consumer Electronics and Eyewear industries in LATAM. Proven track record of turning market insights into actionable strategies that drive growth, optimize assortments, and elevate customer experience. Skilled in demand forecasting, competitive and consumer analysis, go-to-market execution, and cross-functional collaboration across diverse markets. Known for a hands-on, data-informed approach, strong stakeholder alignment, and the ability to deliver measurable impact in fast-paced, insight-driven environments.
Overview
14
14
years of professional experience
Work History
Key Account Manager Multimedia Solutions
LG Electronics Panama S.A
Panama City, Panama
04.2025 - Current
- Reversed YoY decline, achieving consistent double-digit monthly sell-out growth.
- Launched new SKU assortment strategy per store, increasing category relevance and sales.
- Introduced flooring target model aligned with assortment potential, boosting floor efficiency.
- Improved POS coverage for strategic SKUs, enhancing product exposure and performance.
- Leveraged Market Insights to Drive Growth.
Product Manager Multimedia Solutions
LG Electronics Panama S.A
Panama City, Panama
08.2024 - Current
- Go to market strategy development & deployment
- Product Roadmap Management
- Sell-Trough Strategy, double-digit growth in Sell Out Results YoY
- Market Insights Management
Product Marketing Manager Multimedia Solutions
LG Electronics Panama S.A.
Guayaquil, Ecuador
03.2022 - 08.2023
- Home Entertainment & Business Solutions GTM Management
- Retail Sales Growth for the Home Entertainment Category
- Assortment growth and fulfillment management
- Category Budget & Stakeholder Management
- Best Employee 2023 1H
Creative Marketing Manager
Samsung Ecuador
Quito, Ecuador
07.2021 - 02.2022
- Development and deployment of Home Appliances & Home Entertainment marketing projects and strategy
- Marketing budget management for Home Appliances & Home Entertainment categories
- Analysis and evaluation of media tools, techniques & KPI
Product Manager (LATAM)
EssilorLuxottica Chile
Santiago, Chile
06.2018 - 10.2019
- Assortment management optimization for frames category at GMO & Econópticas retailers in Latin America: 470 POS, Assortment Fulfillment 98%
- Alignment and integration of local teams with regional strategy, guidelines and product training
- Re-definition of product strategy and assortment for Econópticas Retail
- Model definition for a regional brand mix
Product Leader
EssilorLuxottica Ecuador
Guayaquil, Ecuador
04.2015 - 05.2018
- Contactology category service protocol definition and implementation (49 POS)
- Development of a local product training plan. (Product & Sales)
- Logistics flow integration of the Peru - Ecuador laboratory (Crystals category)
DSCM Analyst
Sony Ecuador
Guayaquil, Ecuador
12.2015 - 03.2015
- Growth Opportunities per category
- Master Data Management (Sell In & Sell Control)
- Sales Target A/R
- Identify Retail Opportunities
- Support PM on account management
- Sell In & sell out tracking
Sales Administrator
Sony Ecuador
Guayaquil, Ecuador
03.2014 - 11.2014
- Monthly forecast planning
- Local production allocation
- Local distribution and inventory control
- Local billing management
- Coordination of national deliveries
- Negotiation with customers
Category Management Analyst
Sony Ecuador
Guayaquil, Ecuador
06.2013 - 02.2014
- Product Sales strategy
- Promotion Management
- Inventory management
- Merchandising
- Marketshare analysis
- Account Management support (Retail & Disty)
Sales Advisor
Sony Ecuador
Guayaquil, Ecuador
10.2011 - 05.2013
- Sales targets fulfillment
- Customer service & experience
- CRM
- Negotiation
- Networking
Logistics Analyst
Sony Ecuador
Guayaquil, Ecuador
04.2011 - 09.2011
- Distribution Planning
- Local Inventory Allocation
- Inventory Accuracy
- Retail Stores Support
Education
Diploma of Project Management -
Australian Pacific College
Brisbane, Australia06.2025
Diploma of AI for Leaders -
McCombs School of Business, University of Texas
Texas, United States07.2024
Bachelor in Business Administration - Marketing & Sales
Universidad ECOTEC
Guayaquil, EcuadorSkills
- Go-to-market strategy and execution
- Channel development and key account growth
- Strategic partnerships and stakeholder alignment
- Market intelligence and opportunity sizing
- Cross-cultural communication and regional expertise
References
- Andres Yoo, Account Director (Miami Office Head), andresyooest@gmail.com
- Linda Saenz, Head PlayStation Ecuador, lsaenz@s2ginternacional.com
Languages
Spanish
First Language
English
Proficient (C2)
C2
Timeline
Key Account Manager Multimedia Solutions
LG Electronics Panama S.A
04.2025 - Current
Product Manager Multimedia Solutions
LG Electronics Panama S.A
08.2024 - Current
Product Marketing Manager Multimedia Solutions
LG Electronics Panama S.A.
03.2022 - 08.2023
Creative Marketing Manager
Samsung Ecuador
07.2021 - 02.2022
Product Manager (LATAM)
EssilorLuxottica Chile
06.2018 - 10.2019
DSCM Analyst
Sony Ecuador
12.2015 - 03.2015
Product Leader
EssilorLuxottica Ecuador
04.2015 - 05.2018
Sales Administrator
Sony Ecuador
03.2014 - 11.2014
Category Management Analyst
Sony Ecuador
06.2013 - 02.2014
Sales Advisor
Sony Ecuador
10.2011 - 05.2013
Logistics Analyst
Sony Ecuador
04.2011 - 09.2011
Diploma of Project Management -
Australian Pacific College
Diploma of AI for Leaders -
McCombs School of Business, University of Texas
Bachelor in Business Administration - Marketing & Sales
Universidad ECOTEC
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