Summary
Overview
Work History
Education
Skills
Websites
References
Languages
Timeline
Generic

Lissha Toral

Panama City,Panama

Summary

Strategic Sales, Product, and Marketing professional with over 10 years of experience across the Consumer Electronics and Eyewear industries in LATAM. Proven track record of turning market insights into actionable strategies that drive growth, optimize assortments, and elevate customer experience. Skilled in demand forecasting, competitive and consumer analysis, go-to-market execution, and cross-functional collaboration across diverse markets. Known for a hands-on, data-informed approach, strong stakeholder alignment, and the ability to deliver measurable impact in fast-paced, insight-driven environments.

Overview

14
14
years of professional experience

Work History

Key Account Manager Multimedia Solutions

LG Electronics Panama S.A
Panama City, Panama
04.2025 - Current
  • Reversed YoY decline, achieving consistent double-digit monthly sell-out growth.
  • Launched new SKU assortment strategy per store, increasing category relevance and sales.
  • Introduced flooring target model aligned with assortment potential, boosting floor efficiency.
  • Improved POS coverage for strategic SKUs, enhancing product exposure and performance.
  • Leveraged Market Insights to Drive Growth.

Product Manager Multimedia Solutions

LG Electronics Panama S.A
Panama City, Panama
08.2024 - Current
  • Go to market strategy development & deployment
  • Product Roadmap Management
  • Sell-Trough Strategy, double-digit growth in Sell Out Results YoY
  • Market Insights Management

Product Marketing Manager Multimedia Solutions

LG Electronics Panama S.A.
Guayaquil, Ecuador
03.2022 - 08.2023
  • Home Entertainment & Business Solutions GTM Management
  • Retail Sales Growth for the Home Entertainment Category
  • Assortment growth and fulfillment management
  • Category Budget & Stakeholder Management
  • Best Employee 2023 1H

Creative Marketing Manager

Samsung Ecuador
Quito, Ecuador
07.2021 - 02.2022
  • Development and deployment of Home Appliances & Home Entertainment marketing projects and strategy
  • Marketing budget management for Home Appliances & Home Entertainment categories
  • Analysis and evaluation of media tools, techniques & KPI

Product Manager (LATAM)

EssilorLuxottica Chile
Santiago, Chile
06.2018 - 10.2019
  • Assortment management optimization for frames category at GMO & Econópticas retailers in Latin America: 470 POS, Assortment Fulfillment 98%
  • Alignment and integration of local teams with regional strategy, guidelines and product training
  • Re-definition of product strategy and assortment for Econópticas Retail
  • Model definition for a regional brand mix

Product Leader

EssilorLuxottica Ecuador
Guayaquil, Ecuador
04.2015 - 05.2018
  • Contactology category service protocol definition and implementation (49 POS)
  • Development of a local product training plan. (Product & Sales)
  • Logistics flow integration of the Peru - Ecuador laboratory (Crystals category)

DSCM Analyst

Sony Ecuador
Guayaquil, Ecuador
12.2015 - 03.2015
  • Growth Opportunities per category
  • Master Data Management (Sell In & Sell Control)
  • Sales Target A/R
  • Identify Retail Opportunities
  • Support PM on account management
  • Sell In & sell out tracking

Sales Administrator

Sony Ecuador
Guayaquil, Ecuador
03.2014 - 11.2014
  • Monthly forecast planning
  • Local production allocation
  • Local distribution and inventory control
  • Local billing management
  • Coordination of national deliveries
  • Negotiation with customers

Category Management Analyst

Sony Ecuador
Guayaquil, Ecuador
06.2013 - 02.2014
  • Product Sales strategy
  • Promotion Management
  • Inventory management
  • Merchandising
  • Marketshare analysis
  • Account Management support (Retail & Disty)

Sales Advisor

Sony Ecuador
Guayaquil, Ecuador
10.2011 - 05.2013
  • Sales targets fulfillment
  • Customer service & experience
  • CRM
  • Negotiation
  • Networking

Logistics Analyst

Sony Ecuador
Guayaquil, Ecuador
04.2011 - 09.2011
  • Distribution Planning
  • Local Inventory Allocation
  • Inventory Accuracy
  • Retail Stores Support

Education

Diploma of Project Management -

Australian Pacific College
Brisbane, Australia
06.2025

Diploma of AI for Leaders -

McCombs School of Business, University of Texas
Texas, United States
07.2024

Bachelor in Business Administration - Marketing & Sales

Universidad ECOTEC
Guayaquil, Ecuador

Skills

  • Go-to-market strategy and execution
  • Channel development and key account growth
  • Strategic partnerships and stakeholder alignment
  • Market intelligence and opportunity sizing
  • Cross-cultural communication and regional expertise

References

  • Andres Yoo, Account Director (Miami Office Head), andresyooest@gmail.com
  • Linda Saenz, Head PlayStation Ecuador, lsaenz@s2ginternacional.com

Languages

Spanish
First Language
English
Proficient (C2)
C2

Timeline

Key Account Manager Multimedia Solutions

LG Electronics Panama S.A
04.2025 - Current

Product Manager Multimedia Solutions

LG Electronics Panama S.A
08.2024 - Current

Product Marketing Manager Multimedia Solutions

LG Electronics Panama S.A.
03.2022 - 08.2023

Creative Marketing Manager

Samsung Ecuador
07.2021 - 02.2022

Product Manager (LATAM)

EssilorLuxottica Chile
06.2018 - 10.2019

DSCM Analyst

Sony Ecuador
12.2015 - 03.2015

Product Leader

EssilorLuxottica Ecuador
04.2015 - 05.2018

Sales Administrator

Sony Ecuador
03.2014 - 11.2014

Category Management Analyst

Sony Ecuador
06.2013 - 02.2014

Sales Advisor

Sony Ecuador
10.2011 - 05.2013

Logistics Analyst

Sony Ecuador
04.2011 - 09.2011

Diploma of Project Management -

Australian Pacific College

Diploma of AI for Leaders -

McCombs School of Business, University of Texas

Bachelor in Business Administration - Marketing & Sales

Universidad ECOTEC

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Lissha Toral