Liza Tresser
Philadelphia
Summary
Results-oriented marketing professional with 10 years of experience in the pharmaceutical sector, focusing on growth-driven campaigns and brand strategy for 15+ products. Expertise spans migraine pain management, oncology, biosimilars, and rare diseases, with deep insights into healthcare provider and patient experiences. Proven ability to drive outcomes through cross-functional collaboration and strategic initiative execution. Bilingual in English and French, facilitating effective communication.
Overview
26
26
years of professional experience
Work History
Account Director
Deerfield Group
Conshohocken
06.2025 - Current
- Provided strategic leadership for launch and market positioning of opioid antagonist auto-injector brand, driving expansion initiatives across healthcare provider and institutional channels.
- Led client relationship management and oversaw integrated marketing strategy and execution for primary pharmaceutical client, supporting cross-functional initiatives across organization.
- Lead 15+ concurrent marketing and educational projects, ensuring alignment with regulatory requirements, compliance standards, and organizational objectives.
- Oversee marketing budget planning and coordinate cross-functional teams to deliver initiatives efficiently and achieve key business milestones.
- Played a key role in launching a new brand and managing the company's transition as an emerging entity, redeveloping and aligning marketing materials, messaging, and brand assets.
- Develop and implement client workshops to identify process improvements and optimize internal collaboration and operational workflows.
- Partner with senior leadership to establish annual marketing goals, performance KPIs, and long-term strategic priorities.
Engagement Director
Aetion (RWE Solutions Software Agency)
New York
06.2023 - 01.2024
- Led client relationship and project management for Real World Evidence projects for pharmaceutical companies and medical device companies spanning diverse therapeutic areas, including oncology.
- Collaborated with Senior Vice President to secure a 2-year, 10+ million-dollar contract with major EU Pharmaceutical client's R&D department, operationalizing work across cross-functional groups (Science, Finance, Sales) and implementing new client processes.
- Strengthened relationships with 3 companies holding up to 20-million-dollar contracts, resulting in upselling and renewal of contracts alongside development colleagues, including projects leading to FDA medical device partnership.
- Led operationalization and project management efforts for multi stakeholder alliance involving the FDA Office of Clinical Evidence and Analysis (OCEA) and the National Evaluation System for Health Technology (NEST), and medical device companies.
- Successfully managed up to 10 Real-World Data (RWD) studies concurrently across multiple manufacturers, demonstrating strong organizational and multitasking abilities.
- Spearheaded the creation and facilitation of design thinking workshops for internal teams, fostering cross-functional collaboration and streamlining operational aspects of contracts.
- Developed Standard Operating Procedures (SOPs) for process improvement and introduced project management tools like retrospectives and Ways of Working sessions, ensuring seamless implementation for delivery teams.
Product Manager, HCP Marketing: Uplizna
Horizon Therapeutics (acquired Viela Bio)
Deerfield
01.2021 - 01.2022
- Created new HCP marketing strategy, campaign, and messaging for the relaunch of rare disease product Uplizna for neuromyelitis optica spectrum disorder.
- Managed evolution of HCP strategy and integrated Viela Bio marketing into Horizon Therapeutics post-acquisition, aligning brand messaging across platforms.
- Pivoted strategy from focusing solely on newly diagnosed patients to one also focused on switching patients from current therapies.
- Led cross-functional collaboration among marketing, commercial operations, and agencies to design and deploy marketing materials, enhancing field utilization during HCP discussions.
- Worked closely with HCP Marketing Director to facilitate merging of two different company cultures and pivot strategic imperatives of the brand team.
- Conceptualized marketing materials based on newly published scientific papers. Worked with agency partners as well as medical colleagues to get through medical, legal, and regulatory (MLR) review and approved.
- Trained field teams on new marketing materials and made them accessible in sales force Veeva platform.
- Coordinated cross-functional efforts on digital and live congress presence, overseeing booth marketing and KOL meetings to optimize brand visibility.
Marketing/Market Research Consultant/Business Development
La Bonne Cuisine Catering
New York
01.2000 - 01.2021
- Analyzed market trends and analytics to inform and refine product strategies.
- Conducted market analysis to identify customer preferences and trends.
- Developed comprehensive reports on competitive landscape and market opportunities.
- Developed marketing strategies for diversified family venture, establishing a sustainable business pipeline.
- Facilitated focus groups to gather qualitative insights on catering services.
Market Access Marketing Account Manager
Profero Group (Access Marketing Agency)
Newtown
04.2019 - 03.2020
- Conceptualized, implemented, and launched strategic market access marketing campaigns to support pharmaceutical client marketing teams.
- Managed large Low Income Subsidy campaign, increasing prescriptions by enhancing understanding of lower medication costs for Medicare and Medicaid patients.
- Worked cross-functionally with data analytics, design, and copy teams to help market access teams communicate changes in the market access landscape to both HCPs and patients leading to the rectifying of the perception of market access for various medications across multiple therapeutic areas including oncology.
- Successfully built and grew four key brands across therapeutic areas and multiple manufacturers by helming a team of key account managers and backend cross-functional/ technical teams.
- Developed a sharp and impactful marketing message through two value propositions for varying audiences for a new CAR-T product with two indications at a large pharmaceutical company.
- Conducted cross-functional workshop with client team including marketing, HEOR, payer, government affairs, market research, and senior management.
- Resulted in two incisive 10-page payer value propositions streamlined from workshop input and a 60-page document, tailored for a payer and a legislative audience.
- Pitched and executed Design Thinking workshop for internal leadership team at Profero Group, establishing new revenue stream.
Associate Product Manager (Oncology/Biosimilars/Pain Care/Migraine)
Teva Pharmaceuticals - Commercial Leadership Rotational Program
Frazer
07.2016 - 01.2019
- Collaborated on pre-launch phases for migraine patch, abuse deterrent opioid, and two biosimilars (rituximab and trastuzumab), contributing to strategic imperatives, brand positioning, and targeted messaging for healthcare professionals and patients.
- Spearheaded marketing initiatives to build patient advocacy and build disease awareness with different consumer groups prior to launch.
- Designed a practical and cost-efficient patient access program strategy, aligning cross-functional teams on the main objective of providing the same services as the original biologic medication.
- Worked collaboratively with an international mid-sized pharmaceutical company as part of an alliance to ensure consistency of strategy and messaging for the oncology biosimilars.
- Organized oncologist advisory board, developing executable marketing strategy for brand and product testing.
- Transformed Pain Matters unbranded campaign strategy, planning convention presence and speaker-driven programs in partnership with five external agencies to enhance outreach.
- Modernized and streamlined the inline brand websites for user-friendly interface and to align with life cycle management.
- Developed go-to-market strategies based on market research and competitive analysis.
- Upgraded to a comprehensive, modern promotion mix of multiple media, NPP (direct mailers/banners/social media), sales and promotion activities in trade/ consumer facing events and conventions and PR exercises.
- Efficiently reduced outreach program budget by 80% while maintaining quality of the initiatives and strong relationships with patient/HCP advocacy groups – work used as best practice for the entire company.
- Increased the ROI from digital media by 53% by analyzing historical data and modifying the media strategy accordingly.
- Instituted and facilitated best practices and processes like quarterly meetings between field representatives and department marketing directors for efficient and timely tracking of KPIs and concerns.
- Worked closely with the field, compliance, and legal in order to apply best practices regarding engaging KOLs.
- Proposed and received sign off for Commercial Leadership Rotational Program structure and helped recruit interns from top-tier business schools.
Customer Application Specialist
iMDsoft (Clinical Information Systems)
Tel Aviv
05.2013 - 06.2014
- Successfully orchestrated customer support for all 35 departments in the French market, evoking high customer satisfaction rating.
- Delivered customer support and resolved cross-functional issues in collaboration with diverse team of 30.
- Applied root cause analysis to develop effective solutions for software and client issues.
- Corrected errors in user manuals and streamlined processes to prevent future inconsistencies.
- Trained and mentored a future-talent pool of 28 new hires.
Teacher/Counselor
GMAX American Preparatory School
Tel Aviv
02.2011 - 04.2014
- Trained students for the psychometric exam (Israeli SATs) resulting in a +23% increase in student scores
- Developed engaging lesson plans for diverse student learning needs.
- Implemented effective classroom management strategies to maintain discipline.
Research Study Assistant & Physician’s Assistant
Memorial Sloan Kettering Cancer Center
New York
04.2007 - 05.2010
- Ensured data consistency during research trials with 200+ patients, enhancing trial integrity.
- Coordinated patient scheduling and appointments for cancer treatment services.
- Managed administrative tasks, including filing and document organization.
- Assisted medical staff with patient records and information retrieval.
Education
Master of Business Administration - Marketing, Entrepreneurship, Data Analytics
Carnegie Mellon University, Tepper School of Business
Pittsburgh, PA05-2016
Bachelor of Arts - History (with Pre-Medical Coursework)
New York University
New York, NY01-2006
Skills
- Marketing Strategy & Campaign
- Multi-Channel/Digital Marketing
- Brand Management
- Sales & Business Growth
- Strategic Partnerships
- Advocacy Group Partnerships
- Leadership skills
- Project Management
- Market Study and Idea Generation
- Budget planning
- Market research
- Design Thinking
- Financial Oversight
Affiliations
- Healthcare Club, Graduate Business Association – Alumni Relations Officer
- Board Member: Tepper Alumni Chapter – Event planning
Hobbies and Interests
- Singing (Rock, Soul, Blues)
- Japanese Home Cooking
- Hiking
- Camping
- Snowboarding
- Sustainability
- Racial Equity
- Diversity & Inclusion
Languages
French
Professional
Timeline
Account Director
Deerfield Group
06.2025 - Current
Engagement Director
Aetion (RWE Solutions Software Agency)
06.2023 - 01.2024
Product Manager, HCP Marketing: Uplizna
Horizon Therapeutics (acquired Viela Bio)
01.2021 - 01.2022
Market Access Marketing Account Manager
Profero Group (Access Marketing Agency)
04.2019 - 03.2020
Associate Product Manager (Oncology/Biosimilars/Pain Care/Migraine)
Teva Pharmaceuticals - Commercial Leadership Rotational Program
07.2016 - 01.2019
Customer Application Specialist
iMDsoft (Clinical Information Systems)
05.2013 - 06.2014
Teacher/Counselor
GMAX American Preparatory School
02.2011 - 04.2014
Research Study Assistant & Physician’s Assistant
Memorial Sloan Kettering Cancer Center
04.2007 - 05.2010
Marketing/Market Research Consultant/Business Development
La Bonne Cuisine Catering
01.2000 - 01.2021
Master of Business Administration - Marketing, Entrepreneurship, Data Analytics
Carnegie Mellon University, Tepper School of Business
Bachelor of Arts - History (with Pre-Medical Coursework)
New York University