Lori Clapper

• Host a daily family-friendly morning show that fosters trust and encourages listener engagement
• Execute fun and interactive features both on the air and on social media channels each morning
• Communicate personal anecdotes through masterful storytelling
• Comfortable sharing personal stories and being quick on my feet as I talk with a co-host and with the listeners
• Deliver show segments with joy and authenticity
• Direct conversations, with both nationally known artists and local guests, for an enjoyable and lively discussion
• Stay flexible and attuned to listener behavior and make intentional changes when necessary

Social Media Management

• Mornings with Dan & Lori is a multichannel show, which includes daily lively interaction on our social platforms
• Organically grew WCTL’s Facebook following from 6,000 to nearly 14,000 followers
• Implement daily social media and email content strategy
• Daily Facebook Live videos in our morning show "Let's Live Happy" group
• Consistently market on-air promotions and other events in creative waysboth on social media platforms and email blasts

Promotions

• Facilitate WCTL’s Healing Hearts Valentine’s Day Project: Each year 5,000-10,000 homemade valentines are delivered to area nursing homes and organizations serving people in need
• Create and implement successful on-air promotions, including the Christmas Match Game, WCTL’s Secret Sound contest, and the Great Grocery and Gas Giveaway

• -Execute inbound marketing plans for national B2B technology companies that serviced the following industries: payment processing, barcode, supply chain, POS, and healthcare
• -Strategize and implement inbound, social media, and email marketing plans for up to 10 companies
• -Plan, write, and outsource 5-10 informative blogs weekly to enhance each company’s inbound marketing plan
• -Curate content for Skyrocket Group and client emails
• -Push out the latest client press releases to several national/international newswire services
• -Track metrics of the success of each marketing plan
• -Oversee a staff of in-house and outsourced writers
• -Edit and proofread blogs from writing staff
• -Approve graphic design elements for client marketing campaigns

• -Analyze statistical trends for website content and newsletters to determine the most dynamic topics within the industries
• -My endeavors as a web editor resulted in e-newsletter clicks increasing by over 100 percent
• -Source news/press releases that are relative to the Pharmaceutical and Bioresearch industries
• -Using editorial skills, I choose the most relative and trend-setting news pieces to use in bi-weekly e-newsletters that send to more than 40 thousand subscribers
• -Build 6 e-newsletters per week, working with a team of sales executives
• We work together to best place the latest news, articles, and products for industry experts to view in the newsletters and to find solutions for their businesses
• -Utilize social media like LinkedIn and Twitter to network with industry professionals
• -Represent the company at national trade shows