Lorin Martin

Over 20 years of experience as a revenue cycle leader and innovator within the healthcare industry. Proven ability to develop, execute and manage strategic process improvement programs that resolve operational and managerial issues within existing hospital operations. Develop exceptional client relationships for ongoing, long-term engagements and expansion of services. Experienced professional working within the areas of revenue cycle redesign, management assessment, procedural reviews, measurement, and quality assurance. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

• Healthcare Financial Management Association
• National Association of Healthcare Access Managers
• American College of Healthcare Executives

• 01/01/2022, Present, CLOUDMED, Atlanta, GA, Client Success Director, Oversee implementation and ongoing performance of modular revenue cycle solutions across 15 hospitals and health systems totaling $32B in revenue, Develop strong client executive relationships to drive successful engagement outcomes, Achieve at least $3.5M in annual revenue growth in fees within my hospital portfolio for Cloudmed, Grow service expansion opportunities through existing client relationships and strategic reviews of business operations and performance measures
• 01/01/2012, 12/31/2022, NORDIC CONSULTING PARTNERS, Inc, Madison, WI, Director/ Managing Director, Led Performance Improvement solution to grow sales and develop internal resources, Led various business development pursuits that resulted in Performance Improvement projects, Helped drive increase in sales that led to a 20% improvement in year over year actual revenue, Created a solution delivery framework with development on key areas including Financial Health and Service Capture; Care Access; Clinical Efficiency; Patient Wellness, Oversaw and directed the work of Performance Improvement staff to successfully implement Performance Improvement solutions
• 01/01/2007, 12/31/2012, TRINITY HEALTH, Newtown Square, PA, Revenue Cycle Consulting Manager, Identified and led system-wide revenue cycle performance improvement initiatives focusing on administrative and clinical write-offs that resulted in over $30M in net revenue improvement, Co-led the system-wide initiative to link Clinical and Revenue Cycle process flows regarding appropriate patient type assignment, observation patient processing and denial communication, Manage various backlog reduction projects focusing on Patient Accounting, Medical Records and Utilization Management that result in accelerated cash flow, Establish and guide outsourcing solutions across all revenue cycle functions that result in measureable improvements in receivables, increased cash flow, technical and clinical denials
• 01/01/2005, 12/31/2007, WELLSPRING PARTNERS, LTD, Chicago, IL, Manager, Developed, implemented and monitored new operational processes and reporting packages to track pre-registration, insurance authorization and verification rates, admissions quality, patient liability collections and financial counseling performance, Managed revenue cycle engagements that encompassed Wellspring’s full revenue cycle solution set, Assisted in the development of a patient access solution methodology that was incorporated into Wellspring’s standard business practices, Oversaw independent contractors that were assisting with solution implementation
• 01/01/2000, 12/31/2005, STOCKAMP AND ASSOCIATES, Lake Oswego, OR, Manager/ Senior Associate/ Associate, Supervised up to 15 senior associates/ associates and responsible for the successful implementation of revenue cycle technologies and process and staff redesign within improved net revenue by 2-3%, Acted as design lead for a payer denial strategy that improved high-volume account receivable processing resulting in a 15% decrease in aged accounts receivable, Established work plans, testing/training, program rollouts and quality assurance procedures, Successfully led project initiatives that increased cash flow by over $75 Million