Louis Spanos
Pittsburgh
Summary
Data-driven social media and influencer manager who has a knack for thumb-stopping content, customer solutions and building community. Proven track record of building audiences, generating growth and creating structure.
Overview
6
6
years of professional experience
Work History
Manager, Creator Campaign
Onefluential
Las Vegas
04.2025 - Current
- Strategized, developed and executed creator campaigns from start to finish to align to business goals and KPIs
- Developed team members to handle creator communications on own.
- Sourced, outreached, negotiated, onboarded and invoiced 50~ creators per month.
- Provided strategic guidance and recommendations on daily basis.
Influencer Marketing Manager
GNC Live Well
Pittsburgh
06.2023 - 03.2025
- Generated 400+ pieces of content per year.
- Proactively identify, pursue and lead partnership conversations with mega/celeb partners
- Optimize influencer strategy to establish GNC as best-in-industry partner for creators
- Stand up and oversee TikTok Shop program, acting on insights that resulted in 329% order increase
- Collaborate with social team to create content to align to seasonal/cultural tentpole moments
- Lead review process around social content for licensing and brand partners (Disney, WWE, Uber)
- Ideate and execute campaigns, boosting impressions by 50% campaign over campaign
- Partner with legal to manage contract terms and negotiations
- Manage internal team, agency partners, and budgets while exploring new vendors
- Identify and secure earned media placements with influencers using native social listening
Influencer Marketing Strategist
Creator Deck
12.2021 - 05.2023
- Client-facing account lead for major beauty (L'Oreal), fashion and lifestyle brands
- Drove 91% more efficient CPM and 79% CPE through constant testing of content mix
- Closely studied platform and content trends to ensure month-over-month delivery of 1M+ view content
- Led six-figure campaign budgets that resulted in media value triple the initial investment
- Boosted conversions campaign over campaign by 26% due to messaging and campaign framework
- Successfully negotiated with creators and agents to maximize budgets and content output
- Spearheaded multiple six-to-seven figure accounts, managing multiple teams in different timezones
- Partnered with clients and other agencies to ensure success of holistic marketing strategy
- Overdelivered content by 141% due to strength of relationship and synergy with contracted creators
- Implemented several organizational and reporting processes to boost team efficiencies
Senior Social Media Specialist
GNC Live Well
Pittsburgh
08.2019 - 12.2021
- Overhauled and realigned brand voice and social strategy to be more relatable to target audience, resulting in 25% audience growth, 51% higher engagement rate and 30% higher reach
- Managed seasonal and evergreen influencer campaigns from start to finish
- Proactively pursued 1:1 influencer engagements from micro to celeb, landing organic placements
- Generated EMV of organic placements with mega influencers as high as $70k per post
- Sustained hashtag /trend to garner 20M+ views in a single quarter
- Numerous feel-good and high-profile interactions to move the needle on brand perception
Education
Bachelor of Science - Sports, Arts, and Entertainment Management
Point Park University
Skills
- influencer strategy optimization
- creator campaign management
- contract negotiation
- budget management
- social media analytics
- digital content creation
- campaign performance evaluation
- team leadership
- critical thinking
- project management
- effective communication
- data-driven decision making
- creative problem solving
Timeline
Manager, Creator Campaign
Onefluential
04.2025 - Current
Influencer Marketing Manager
GNC Live Well
06.2023 - 03.2025
Influencer Marketing Strategist
Creator Deck
12.2021 - 05.2023
Senior Social Media Specialist
GNC Live Well
08.2019 - 12.2021
Bachelor of Science - Sports, Arts, and Entertainment Management
Point Park University