Mackenzie Brunnhuber
State College
Summary
Highly skilled publicist with 5+ years of experience and a proven track record in developing and executing strategic campaigns in academic publishing. Exceptional skills in relationship building, cross-departmental collaboration, and managing many deadlines at once.
Overview
6
6
years of professional experience
Work History
Publicist
Penn State University Press
State College
09.2022 - Current
- Work with authors to publicize their books through public relations, events, and marketing.
- Liaise with reviewers and review outlets to coordinate review copy and galley mailings.
- Draft, edit, and proofread marketing collateral including newsletters, flyers, and catalogs.
- Work with internal designer to develop and design flyers, catalogs, and social media graphics.
- Run all of the brand's social media accounts.
- Gather and upload book reviews, interviews, and press releases to the Press's internal database.
- Develop style guidelines and ensure consistency and branding across marketing collateral and social media posts.
- Propose budget for awards program and social media.
- Supervise the marketing department interns.
- Representing the Press at trade shows/scholarly conferences.
Publicity Assistant
Penn State University Press
State College
11.2019 - 09.2022
- Worked with authors to craft blog posts to publicize their books.
- Examined peer reviews to choose endorsements for book covers and webpages.
- Conducted monthly analysis on social media metrics, book mailings, and author events.
Social Media Manager
Mediation and Beyond, LLC
Westport
06.2020 - 06.2021
- Launched Instagram account for small mediation business.
- Tripled initial number of account followers..
- Advised owner on best social media practices
Education
Master of Professional Studies - Strategic Communications
Pennsylvania State University
University Park, PA08-2025
Bachelor of Arts - Public Relations
Pennsylvania State University
University Park, PA05-2021
Bachelor of Arts - English
Pennsylvania State University
University Park, PA05-2021
Skills
- Adobe Creative Suite
- Microsoft Office
- FileMaker Pro
- Social media marketing
- Marketing collateral creation
- Marketing calendar management
- Media relations
- Writing
- Editing
- Proofreading
- Canva
- Hootsuite
Timeline
Publicist
Penn State University Press
09.2022 - Current
Social Media Manager
Mediation and Beyond, LLC
06.2020 - 06.2021
Publicity Assistant
Penn State University Press
11.2019 - 09.2022
Master of Professional Studies - Strategic Communications
Pennsylvania State University
Bachelor of Arts - Public Relations
Pennsylvania State University
Bachelor of Arts - English
Pennsylvania State University
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