Madeline Olson

Drive inbound demand generation by supporting marketing and sales teams through the development and execution of campaign strategies aligned to lead generation, pipeline growth, and stronger customer journeys. Leverage marketing technology including HubSpot and AI-driven tools to conduct audits, launch campaigns, and deliver performance reporting. Support and execute tactics across content strategy and development, paid media programs, and SEO/AEO initiatives, ensuring alignment between strategy, execution, and business goals.

Supported account and campaign managers in the execution of client demand generation campaigns across email, paid media, social, and SEO channels. Contributed to copy development, email programming, and paid and organic social content aligned to client brand messaging and campaign goals. Assisted with campaign reporting and performance analysis across email, SEO, PPC, and social channels, while executing on-page SEO tactics, managing email databases, and maintaining client website content to ensure accuracy and optimization.

Act as a trusted and approachable partner by actively listening to team members and collaborating with business leaders to identify issues and drive timely, effective action. Serve as a subject matter expert on scheduling systems and pay practices, working closely with HR leadership to proactively anticipate and address talent and staffing needs across all areas of the business. Lead the execution of Human Resources operational and cyclical programs, ensuring consistency, compliance, and alignment with organizational goals.