Maria Puerta
Retail & Marketing Director
Panama,Panama
Summary
Results-driven professional well-prepared for leadership roles requiring strategic oversight and team collaboration. Recognized for driving impactful initiatives and fostering cohesive work environment. Strong focus on achieving results and adapting to changing needs, with proficiency in strategic planning and stakeholder management.
Overview
21
21
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Country Director
Payless Shoe Source
Panama City, Provincia de Panama
09.2019 - Current
- Promoted a culture of accountability by setting clear expectations for staff and conducting regular performance evaluations.
- Increased project visibility through consistent communication with donors, partners, and beneficiaries via reports, presentations, and events.
- Evaluated program success using data-driven approaches leading to informed decision making around resource allocation.
- Designed and implemented omni-channel marketing strategies boosting market share by 12%.
- Led market research initiatives that informed a new product launch
- Introduced customer segmentation models that improved campaign targeting and increased customer store traffic.
- Reduced operational costs through the implementation of efficient processes and procedures in daily tasks.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed partnerships with creative and media agencies to execute high-impact advertising campaigns.
Sales Manager
Louis Vuitton - LVMH
10.2012 - 10.2017
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
Director of Retail Operations
Inditex Group
04.2004 - 09.2012
- Streamlined supply chain processes for faster merchandise delivery times, reducing out-of-stock instances and improving customer satisfaction levels.
- Boosted employee morale through the implementation of incentive programs designed to reward hard work and dedication.
- Enhanced customer satisfaction with focused staff training on customer service and product knowledge.
- Spearheaded the expansion of retail operations into new markets, resulting in higher brand visibility and market share growth.
- Coordinated special events at retail locations including product launches, promotional activities, seasonal celebrations which attracted new customers.
- Led hiring efforts for retail locations, assembling a team of highly skilled employees committed to delivering exceptional customer experiences.
Education
MBA - Marketing
Universidad Interamericana De Panama
Panama City, Panama 07.2016 - 12.2017
Bachelor in Marketing - Marketing Management
Universidad Latinoamericana De Ciencia Y Tecnologí
Panama City, Panama 01.2001 - 05.2005
Skills
Training and facilitation
Monitoring and evaluation
Resource mobilization
Organizational development
Problem-solving
Team management
Decision-making
Leadership development
Certification
Retail Digital Transformation and customer interface
Timeline
Retail Digital Transformation and customer interface
05-2024
Omnichannel Strategy and Management
05-2020
Retail Fundamentals
05-2020
Country Director
Payless Shoe Source
09.2019 - Current
MBA - Marketing
Universidad Interamericana De Panama
07.2016 - 12.2017
Sales Manager
Louis Vuitton - LVMH
10.2012 - 10.2017
Director of Retail Operations
Inditex Group
04.2004 - 09.2012
Bachelor in Marketing - Marketing Management
Universidad Latinoamericana De Ciencia Y Tecnologí
01.2001 - 05.2005
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