Summary
Overview
Work History
Education
Skills
Certification
working skills
Languages
Courses Received
Additional Information
Timeline
Generic
MARIA JOSE ORTEGA

MARIA JOSE ORTEGA

Panamá

Summary

Professional considered knowledgeable leader and dedicated problem solver. Bring 12 years of valuable expertise to forward company objectives. Considered attentive to detail with experience in coordinating projects, programs, and improvements. Focused Projects adept at planning, directing, and maintaining continuous operations in various departments. Skilled at identifying or anticipating problems and providing solutions. Excels through mentoring, training, and empowering the team to excel in performance. Can support a sales operations team through sales training, product and service comprehension, and order processing. Proven professional molding teams into strong groups of go-getters.

Overview

7
7
years of professional experience
1
1
Certification

Work History

PROJECT DIGITAL MARKETING SPECIALIST

BRAFTON
01.2020 - Current
  • Collect data from various sources, which can include databases, spreadsheets, web analytics packages, APIs, and more
  • Analyze data using statistical and data analysis techniques to identify trends, patterns, and insights
  • Generate reports and summaries of data analysis findings for management or other teams within organization
  • Collaborate with cross-functional teams, including data engineers, data scientists, business analysts, and domain experts, to address specific business challenges.
  • Conducted market research by analyzing industry trends, consumer demographics, and competitor activities to inform marketing strategy.
  • Implemented marketing automation tools to streamline and automate repetitive marketing tasks. (Salesforce, Hubspot, etc..)
  • Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
  • Created customized marketing materials to increase product awareness.
  • Collaborated with designers, copywriters, and developers, creating effective search marketing campaigns.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
  • A-B tested ad campaign to optimize performance and drive improved ROI.
  • Coordinated with cross-functional teams to resolve project issues and mitigate risks.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Provided detailed project status updates to stakeholders and executive management.
  • Met project deadlines without sacrificing build quality or workplace safety.
  • Achieved project deadlines by coordinating with theteam to manage performance.
  • Identified plans and resources required to meet project goals and objectives.
  • Maintained open communication by presenting regular updates on project status.
  • Tracked project and team member performance closely to quickly intervene in mistakes or delays.
  • Monitored project progress, identified risks, and took corrective action as needed.
  • Analyzed project performance data to identify areas of improvement.
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management

SALES AND MARKETING OPERATIONS ADMIN SPECIALIST

BRAFTON
01.2020 - 11.2022
  • Pointed out process bottlenecks and inconsistencies to upper management, facilitating continuous process improvement to eliminate standard procedures hindering successful sales tactics.
  • Worked closely with sales management to inspect sales process quality and prioritize opportunities for improvement.
  • Collaborated with sales team to qualify potential leads through discussion of product and service needs, laying groundwork for selection of powerful combinations of product and service offerings.
  • Evaluated performance of products and sales campaigns through review of sales data, identifying trends and applying lessons learned to future sales initiatives.
  • Instructed field sales team members on access and optimal leverage of CRM and other database technologies in cultivating customer relationships and driving sales performance.
  • Informed sales team on availability and interpretation of forecasting and territory management data to enable team members to close more sales.
  • Effectively allocated tasks during high-traffic times to keep operations running smoothly and employees focused.
  • Walked through department multiple times each shift to evaluate and correct issues such as cleaning and stock replenishment needs.
  • Maintained clean, adequately stocked, and organized store by streamlining daily operations and introducing new procedures.
  • Enabled sales operations to run smoothly through effective management of department's workflows and processes.
  • Gathered, organized and analyzed data, resolved discrepancies and modeled information.
  • Generated bar graphs, trend lines and pie charts to represent sales data.
  • Produced scheduled and ad hoc reports using Salesforce and Hubspot.
  • Automated data reporting by using Salesforce and Hubspot.
  • Provide Support for end-user Salesforce requests ,create scheduled reports ,dashboards,alerts and systematic notifications.

PROJECT MANAGER OF MARKETING ADVERTISING TEAM

CLUB DAVID
02.2019 - 01.2020
  • Coordinated with cross-functional teams to resolve project issues and mitigate risks.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Planned, designed, and scheduled phases for large projects.
  • Provided detailed project status updates to stakeholders and executive management.
  • Planned and executed internal and external marketing events.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Organized logistics for marketing and proposal strategy meetings.

MARKETING AND ADVERTISING MANAGER

WYNDHAM HOTEL
01.2017 - 02.2019
  • Reporting
  • CRM management
  • Develop and implement comprehensive marketing and advertising strategy that aligns with organization's goals and objectives
  • Define target audiences and market segments
  • Conduct market research to identify trends, opportunities, and threats
  • Recruit, train, and manage team of marketing and advertising professionals
  • Assign tasks, set goals, and guide team members
  • Continuously monitor project performance against plan
  • Compare actual progress with planned schedule and budget.
  • Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
  • Developed campaigns, led design and tracked results.
  • Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
  • Utilized e-mail, social media, radio and TV to highlight products and services.
  • Built and deployed strategic approaches in marketing and branding to enhance product sales.
  • Worked with marketing department to create targeted advertising strategies for key customer demographics.

SUB-DIRECTOR OF INTERNATIONAL SALES

HOTEL HARD ROCK HOTEL
  • Conduct in-depth research on international markets to identify opportunities and potential challenges
  • Analyze market trends, competitor landscapes, and regulatory requirements
  • Collaborate with the Sales Director and other teams to create a comprehensive international sales strategy
  • Set clear objectives, targets, and key performance indicators (KPIs) for international sales efforts
  • Develop annual and quarterly sales plans for international markets
  • Accurately forecast sales revenues and adjust strategies as needed
  • Determine the most suitable market entry strategies, including export, distribution, franchising, or establishing foreign subsidiaries.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Monitored office workflow and administrative processes to keep operations running smoothly.
  • Monitored and coordinated workflows to optimize resources.
  • Managed daily operations while overseeing multiple locations to foster increased productivity.
  • Assisted with sales and marketing strategies to foster achievement of revenue goals.
  • Optimized operational processes using analytics tools to address client-specific metrics.

INTERNATIONAL SALES MANAGER

HOTEL HARD ROCK HOTEL


  • Negotiating contracts with foreign companies to establish new business partnerships or expand existing relationships
  • Setting pricing and margin targets in consultation with upper management to ensure profitability in target markets
  • Project Management.
  • Improved sales techniques and made sales pitches to more than 50 potential clients per quarter.
  • Traveled from Panama to USA and EMEA to reach customers in international markets.
  • Developed relationships with clients and potential clients to improve business growth.
  • Collaborated with Regional Sales Managers to make strategic sales decisions.
  • Motivated salesforce to achieve sales goals through incentives and rewards.
  • Negotiated with all industries companies to achieve advantageous deals for company.
  • Set objectives and led sales team to achieve aggressive global sales goals.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Organized promotional events and interacted with community to increase sales volume.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.

INTERNATIONAL SALES MANAGER - LATAM AND USA

BERN HOTELS & RESORTS
  • Maximizing sales revenue in existing markets
  • Expanding sales into new territories
  • Develop accurate sales projections
  • Negotiating contracts with foreign companies to establish new business partnerships or expand existing relationships
  • Setting pricing and margin targets in consultation with upper management to ensure profitability in target markets
  • Project Management.
  • Developed relationships with clients and potential clients to improve business growth.
  • Traveled from Panama to Latam market to reach customers in international markets.
  • Retained 50% of clients and brought in more than 20 new clients resulting in increased revenue and improved customer satisfaction scores.

INTERNATIONAL SALES EXECUTIVE - LATAM AND USA

BERN HOTELS & RESORTS
  • Maximizing sales revenue in existing markets
  • Expanding sales into new territories
  • Develop accurate sales projections
  • Negotiating contracts with foreign companies to establish new business partnerships or expand existing relationships
  • Setting pricing and margin targets in consultation with upper management to ensure profitability in target markets
  • Project Management.
  • Developed relationships with clients and potential clients to improve business growth.

Education

.

Skills

  • Vendor Sourcing
  • Sales Reporting
  • Logistics Management
  • Sales Reporting
  • Competitor Analysis
  • Operations Management
  • Digital Sales
  • Sales Processes
  • Project Planning
  • Project Management
  • Work Flow Planning
  • Risk Management
  • Strategic Planning

Certification

  • Hubspot (sales hub, Marketing Hub, salesforce integration, devoperations
  • SEMrush
  • Salesforce associated - on course
  • Click up- Intermediate

working skills

  • Salesforce
  • Hubspot for MKT automation
  • Hubspot for sales HUB
  • Apollo Management
  • Marketo
  • Zoom info
  • SEM RUSH
  • Market Muse
  • Screaming frog
  • Atlas
  • Click up
  • Asana
  • Monday.com

Languages

Spanish
Native language
Spanish
Proficient
C2
English
Proficient
C2

Courses Received

  • Costumer service
  • EXMA2019- The Marketing Economy
  • Workshop: Advertising Creativity.
  • Closure on sales
  • Digital marketing
  • Marketing and its digital trends
  • Comunity and costumer management
  • Maximizing sales revenue in existing markets
  • Expanding sales into new territories
  • Develop accurate sales projections
  • Negotiating contracts with foreign companies to establish new business partnerships or expand existing relationships
  • Setting pricing and margin targets in consultation with upper management to ensure profitability in target markets
  • Project Management

Additional Information

If you set your mind and heart on something you will find the way to make it happen.

Timeline

PROJECT DIGITAL MARKETING SPECIALIST

BRAFTON
01.2020 - Current

SALES AND MARKETING OPERATIONS ADMIN SPECIALIST

BRAFTON
01.2020 - 11.2022

PROJECT MANAGER OF MARKETING ADVERTISING TEAM

CLUB DAVID
02.2019 - 01.2020

MARKETING AND ADVERTISING MANAGER

WYNDHAM HOTEL
01.2017 - 02.2019

SUB-DIRECTOR OF INTERNATIONAL SALES

HOTEL HARD ROCK HOTEL

INTERNATIONAL SALES MANAGER

HOTEL HARD ROCK HOTEL

INTERNATIONAL SALES MANAGER - LATAM AND USA

BERN HOTELS & RESORTS

INTERNATIONAL SALES EXECUTIVE - LATAM AND USA

BERN HOTELS & RESORTS

.

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MARIA JOSE ORTEGA