Marissa George
Philadelphia
Summary
Seasoned media and marketing professional with a strong foundation in healthcare communications and strategic planning. Joined the CMI Media Group team August 2018, bringing a robust background in multi-channel media strategy and a passion for improving patient lives through impactful healthcare solutions. Known for cultivating strategic partnerships, driving innovation, and approaching every project with an entrepreneurial mindset. Expertise spans media mix development, client engagement, and cross-functional collaboration –a dynamic leader and trusted advisor in the healthcare media space.
Overview
14
14
years of professional experience
Work History
Director, Engagement Strategy
CMI
08.2023 - Current
Associate Media Director
CMI
01.2022 - 07.2023
- Led the strategic development and execution of cross-channel media strategies for top-tier pharmaceutical clients, with a primary focus on oncology over 7 years.
- Directed engagement planning efforts for the Hematology and Oncology portfolio for a Fortune 500 Biotech company
- Recently transitioned to lead Oncology engagement planning for a Fortune 100 Pharmaceutical company, supporting a new therapeutic initiative - overseeing 10 campaigns across HCP, APP and Payer
- Served as a trusted strategic lead to brand teams, building and nurturing long-term client relationships through a deep understanding of oncology, patient journeys, and media ecosystems.
- Oversaw a high-performing team of strategists and planners, providing vision, mentorship, and tactical oversight to ensure cohesive, brand-aligned media execution.
- Championed innovation by integrating emerging platforms, digital tools, and data-driven insights to enhance campaign reach, engagement, and ROI.
- Recognized consistently for leadership excellence, including multiple Manager of the Month awards and the prestigious Reach Award (awarded only once per quarter)
Director, Point of Care
Publicis Health Media
08.2021 - 10.2021
- Be responsible for the Point of Care channel investment strategy
- Own POC tactical recommendation including business rules for office selection and cross franchise strategy
- Supervise organizational learning and knowledge management. Ensure that individual and organizational learning are in alignment with business goals
Supervisor, Client Finance
CMI
02.2021 - 07.2021
- Assist in leading the Client Finance team in support of the Media organization to ensure workflow productivity and client expectations are met or exceeded
- Collaborate with cross-department Directors and Supervisors to provide leadership and guidance for administrative and staff functions, including financial management, resource planning, organizational learning, staff development and process improvements
- Supervise organizational learning and knowledge management. Ensure that individual and organizational learning are in alignment with business goals
Media Supervisor
CMI
04.2020 - 02.2021
- Oversee workflow to meet or exceed deadlines and perform quality assurance of work product for assigned accounts
- Manage staff productivity and allocation of resources in collaboration with the VP, Media Operations and Media Directors to ensure that billable goals are met or exceeded
- Work closely with Media Director and or Associate Media Director regarding strategic client deliverables
- Supervise the tactical development and deployment of the media plan
- Provide direction to Media Operations regarding establishing/revising CMI and Compas (contracting subsidiary) estimates, POs and monthly estimate vs. actual budget tracking
- Reconcile monthly timesheets for invoice approval
- Meet with supplier-partners to stay current on existing/emerging media technologies
- Assist planning team with media planning/execution functions, as needed
- Participate in new business efforts, as needed
Senior Media Planner
CMI
08.2018 - 04.2020
- Independently, formulate a Silver-Level ByDoctor Targeted Media Plan - 3 variables (i.e. specialty, decile, segmentation attribute)
- Present CMI Capabilities and Media 101
- Demonstrate expert level competency in all CMI planning tools
- Demonstrate expert level competency in Compas services knowledge of pre- and post-testing media research tools
- Develop and present comprehensive media plans utilizing journal and non-journal formats
- Identify, sell, and execute new media communication opportunities
- Demonstrate knowledge of pre- and post-testing media research tools
- Demonstrate advanced knowledge of all pharma media channels – traditional and digital
- Assist MAS with financial reporting (i.e. Estimates and Budget Trackers)
- Manage day to day projects, tasks and deliverables for both myself and acting Associate Media Planner
Media Planner
Publicis Health Media
12.2016 - 08.2018
- Responsible for planning, buying, implementation and maintenance of digital media campaigns for multiple consumer and processional pharmaceutical brands
- Specialize in the buying and planning of HCP print
- Maintain daily interaction and professional relationships with clients, site partners, account teams and creative agencies
- Assess new media offerings, optimizations and set up weekly meetings with relevant vendors
- Generate, distribute and monitor insertion orders to reserve advertising space
- Set up and handle daily campaign maintenance including creative, 3rd party ad servers, tracking and trafficking
- Assist in tracking/evaluating campaign effectiveness with post analysis reports
- Daily use of online planning/research tools such as Media Ocean, Spectra (print buying), Kantar and ComScore
- Manage client budget records and reconcile billing discrepancies
Associate Media Planner
Publicis Health Media
02.2015 - 12.2016
- Assists media department with cross-channel media planning and buying
- Participates in all necessary training modules and supports the media team with day-to-day tasks and financial maintenance
- Responsible for status reporting, traffic sheets, financials, research, planning/buying assistance, and relationship building internally and with outside partners.
- Extensive knowledge of the brands, category, channels & processes
- Competency in media math, financial terminology, publisher T&Cs
- Understands online campaign management trafficking/ad serving systems, media technologies including Media Ocean and traffic sheets
- Knowledge of media tools: @Plan, Ad Relevance, SDS, Bentchools, ComScore, Kantar, etc.
- Knowledge and assistance in media planning and buying process
- Develop strong financial management skills through actualization, UMB/IRR, and Workflow training
Outbound Sales Campaign Coordinator, US/UK
1&1 Internet, Inc.
07.2013 - 01.2015
Outbound Sales Supervisor
1&1 Internet, Inc.
09.2012 - 07.2013
Inbound Telesales Agent
1&1 Internet, Inc.
09.2011 - 09.2012
Education
Broadcast Telecommunications and Mass Media
Temple University
06.2008
Skills
- Detail oriented
- Time and Project management
- Excellent communication skills
- Professional and charismatic
- Strong understanding of media and market trends
- Digital Marketing
- Digital Communication Strategy
- Goal Setting (Objectives and Key Results (OKRs))
- Emotional Intelligence
- Microsoft office (word, excel, ppt)
- Strong understanding of ComScore, Kantar, Spectra, Media Ocean, Commspoint, MediaRadar
- Strong understanding of media planning, buying, and executing cross-channel campaigns
- Professional and poised client and supplier relationships
- Cross Functional Team Building
- Team Management
Timeline
Director, Engagement Strategy
CMI
08.2023 - Current
Associate Media Director
CMI
01.2022 - 07.2023
Director, Point of Care
Publicis Health Media
08.2021 - 10.2021
Supervisor, Client Finance
CMI
02.2021 - 07.2021
Media Supervisor
CMI
04.2020 - 02.2021
Senior Media Planner
CMI
08.2018 - 04.2020
Media Planner
Publicis Health Media
12.2016 - 08.2018
Associate Media Planner
Publicis Health Media
02.2015 - 12.2016
Outbound Sales Campaign Coordinator, US/UK
1&1 Internet, Inc.
07.2013 - 01.2015
Outbound Sales Supervisor
1&1 Internet, Inc.
09.2012 - 07.2013
Inbound Telesales Agent
1&1 Internet, Inc.
09.2011 - 09.2012
Broadcast Telecommunications and Mass Media
Temple University
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