Summary
Overview
Work History
Education
Skills
Committees And Special Projects
Timeline
Generic

Marissa Rubinetti

Blue Bell

Summary

Dynamic executive with a proven track record at Kleinfeld Bridal, driving strategic growth and operational excellence. Expert in cross-functional team leadership and brand management, successfully enhancing customer service levels and achieving significant revenue increases. Renowned for visionary leadership and fostering talent, delivering impactful results in competitive markets.

Overview

24
24
years of professional experience

Work History

EVP/Chief Operating Officer

Kleinfeld Bridal
New York
01.2021 - Current
  • Formulated and refined short- and long-term strategies to enhance growth and profitability.
  • Led organizational development initiatives to improve adaptability to industry changes.
  • Reviewed policies and procedures for compliance with applicable regulations.
  • Directed design and implementation of business strategies, plans, and procedures.
  • Conducted regular meetings with departmental heads to assess progress.
  • Provided guidance for problem-solving efforts across teams.
  • Developed strategies to elevate customer service levels organization-wide.
  • Contributed to recruitment, training, and retention of top talent, boosting organizational capability.

Instructor

Barre3 Blue Bell
Blue Bell
01.2019 - Current
  • Conducts fitness instruction for group classes
  • Fosters a warm and energetic atmosphere to enhance client experience.
  • Emphasizes Barre3 brand values, embodying company culture.
  • Cultivates connections with Barre3 community members on professional and personal levels.

Divisional Merchandise Manager/VP – Dress Division

David’s Bridal
Conshohocken
01.2016 - 08.2020
  • Led Dress Merchandising team, overseeing merchandise plans generating $300M in sales across 300+ stores and eCommerce.
  • Achieved over seventy-five percent newness success ratio for three consecutive seasons.
  • Rebalanced pricing architecture to enhance productivity and competitiveness.
  • Launched brand strategy for DB Studio Bridesmaids to elevate market presence.
  • Identified new category opportunities in Special Occasion to capture additional market share.
  • Formulated branding strategies for Occasion private label to strengthen identity.
  • Streamlined product development process for bridesmaids and special occasion categories, reducing costs and improving pick ratio.
  • Introduced innovative ‘Collections’ concept within bridesmaids category to attract diverse clientele.

Senior Buyer - Occasion

David’s Bridal
Conshohocken
01.2010 - 01.2016
  • Managed $95M annual business, overseeing trend analysis, travel budgets, presentations, vendor negotiations, and creative product development.
  • Achieved $35M growth over six years with consistent planning and double-digit comps.
  • Conceptualized and implemented new buying process, optimizing store inventory and introducing replenishment program.
  • Developed cohesive team of five direct reports with minimal turnover amid company-wide challenges.
  • Acted as key liaison for opening first Prom pop-up store in King of Prussia Mall.

Buyer - Bridal

David’s Bridal
Conshohocken
01.2005 - 01.2010
  • Executed seasonal strategies to align with overall company objectives.
  • Participated in quarterly buying meetings in Asia for bridal product procurement.
  • Conducted international research and trend analysis to anticipate fashion shifts.
  • Collaborated closely with product development team and designers on unique styling.
  • Cultivated designer relationships across Australia, London, and Barcelona.

Associate Buyer – Junior Social Dresses

David’s Bridal
Conshohocken
01.2005 - 12.2005
  • Spearheaded buying strategy for Prom and Homecoming assortments, driving positive sales trends.
  • Developed initiatives that enhanced overall IMU and GM rates.
  • Established collaborative processes between merchandising and marketing teams.
  • Revamped Prom aesthetic to align with current trends and broaden mass appeal.
  • Negotiated over $20,000 in advertising co-op for key marketing initiatives.

Assistant Buyer - Occasion

David’s Bridal
Conshohocken
01.2001 - 12.2004
  • Assisted Buyer across wide range of projects including assortment planning, competitive business analysis, marketing strategy development, style outs, picture board creation, vendor negotiations, purchase order development and processing, receipt reconciliation, size break completion, markdown simulations, and international travel coordination.

Education

BS - Business Management

Fordham University
Bronx, NY
01.2001

Skills

  • Cross-functional team leadership
  • Strategic planning
  • Product development
  • Budget management
  • Negotiation skills
  • Assortment planning
  • Brand management
  • Sourcing and production
  • E-commerce merchandising
  • Financial analysis
  • Customer service
  • Data analysis
  • Inventory management
  • Relationship management
  • Operational efficiency
  • Change management
  • Cost control strategies
  • Collaboration across functions
  • Cost reduction initiatives
  • Mission and vision alignment
  • Visionary leadership
  • Relationship building skills
  • Employee performance motivation
  • Media relations expertise
  • Executive leadership

Committees And Special Projects

  • ECommerce Launch Team, Key participant in the launch of the eCommerce platform.
  • International Expansion Team, Canada, Merchandising liaison for the opening of international store fleet in Canadian market.
  • Google Ventures Sprint Team, Participated in the company’s first GV Sprint and developed the first digital stylist selling tool.
  • Job Description Overhaul Project, Worked in tandem with human resources to restructure and rewrite job descriptions for all positions with the Merchandising Department.

Timeline

EVP/Chief Operating Officer

Kleinfeld Bridal
01.2021 - Current

Instructor

Barre3 Blue Bell
01.2019 - Current

Divisional Merchandise Manager/VP – Dress Division

David’s Bridal
01.2016 - 08.2020

Senior Buyer - Occasion

David’s Bridal
01.2010 - 01.2016

Buyer - Bridal

David’s Bridal
01.2005 - 01.2010

Associate Buyer – Junior Social Dresses

David’s Bridal
01.2005 - 12.2005

Assistant Buyer - Occasion

David’s Bridal
01.2001 - 12.2004

BS - Business Management

Fordham University

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Marissa Rubinetti