Summary
Overview
Work History
Education
Skills
Community Involvement
Honors and Awards
References
Timeline
Generic

Mark Katchur

Freeland

Summary

Communications specialist with 25 years of experience in media, marketing and supply chain logistics, including five years directing a 20-person print journalism newsroom, three years working to build the footprint of a regional engineering/consulting firm, and two years helping supply the eastern United States with varieties of Gatorade.

Overview

26
26
years of professional experience

Work History

Resource Planner

Gatorade/PepsiCo
08.2022 - Current
  • Plans and schedules weekly production of up to 250,000 Gatorade variety packs and 1,250 Gatorade store displays at Hanover Twp. facility, and of up to 250,000 cases of Gatorlyte at Littleton, Mass., facility.
  • Deploys up to 75 truck and intermodal loads of product to Gatorade distribution centers across the country.
  • Reviews inventory reports at approximately 24 Gatorade locations to ensure stock levels meets or exceeds sales orders at those sites.
  • Reduces waste of resources by activating inventory control systems that track supplies closely and provide real-time information about stock levels.
  • Collaborates with supervisors and teammates to develop strategies for maximizing the use of scarce resources during periods of high demand or limited availability.
  • Conducts periodic resource audits to verify the accuracy of inventory records and identify any discrepancies, ensuring accurate accounting of organizational assets.

Media Specialist

Coast Cards LLC
12.2024 - Current
  • Helps manage website, social media and other online channels to maximize exposure and boost sales for a regional collectible card and sports memorabilia shop with national aspirations.
  • Manages business' eBay store including listing promoting items and negotiating and finalizing deals.
  • Develops and advertises multimedia assets including videos, graphics, and articles for maximum engagement.
  • Helps maintain relevant, organized and correctly catalogued inventory.
  • Implementing search engine optimization (SEO) techniques to improve website traffic and visibility.

Marketing Manager

Barry Isett & Associates, Inc.
02.2019 - 05.2022
    • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
    • Helped create company brand messaging, collateral materials, promotional strategies and service commercialization.
    • Managed workflow between technical team of engineers/consultants and marketing team colleagues in coordinating documents, planning and distributing creative material.
    • Created, coordinated and submitted professional proposals and project scopes in response to Requests for Proposals.
    • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
    • Assisted with and attended networking and outreach events such as conferences to promote the business and its people and services.
    • Helped maintain complete database of files, contacts and project materials.
    • Helped transform corporate website and social media platforms to better engage customers and promote sales.
    • Developed network of related professionals to open up business opportunities.
    • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
    • Helped develop consumer-tailored print and digital marketing materials for targeted distribution.
    • Wrote and edited marketing copy, assessed visuals and related content, and approved final designs for distribution.

Managing Editor

Standard-Speaker
04.2013 - 08.2018
  • Managed day-to-day operations of editorial department and directed work of 20 employees.
  • Worked in concert with three other Times-Shamrock daily newspapers to deliver best possible local, regional and state news coverage.
  • Instituted regular evaluations of news product in print, online and through social media and those responsible for generating and presenting content.
  • Engaged in constant contact and developed relationships with the readership, stakeholders in the community, and public at large.
  • Represented Standard-Speaker and Times-Shamrock Communications at numerous community functions, including as speaker at Bloomsburg University's journalism and media consortium, Penn State Hazleton's forum on diversity, Leadership Hazleton's panel discussion on changing media, Partners in Education classroom career days, and on local and public television as an expert on news topics and a political debate moderator.
  • Responsible in part for budgeting process and fiscal management of newsroom, which included input on contracts for unionized and freelance employees, syndicated features and other editorial content.
  • In first year, identified $10,000 in savings by eliminating outdated and unused products, and continued cost- saving measures independently and through consultation with CEO and publishers.

City Editor

Standard-Speaker
11.2008 - 03.2013
  • Responsible for local news report for daily and Sunday editions by directing work of eight news reporters and three staff photographers.
  • Worked diligently with reporters to improve stories through tedious editing process, and evaluated their work on a regular basis in accordance with company standards.
  • Served as troubleshooter when issues arose regarding content of news stories and photos, aided by a thorough understanding of acceptable journalism practices.
  • Helped design, organize and update newspaper website, ensuring that home pages and other landing pages were reader-friendly and properly edited and presented.

Assistant Sunday Editor

Standard-Speaker
04.2005 - 11.2008
  • Responsible for designing pages, including intricate section fronts, for Sunday edition.
  • Worked Saturday nights under strict press time for Sunday newspaper; edited and improved stories and designed multiple pages on deadline.
  • Built new events calendar for Sunday arts section and
    website, including listings for music, theater, visual arts
    and other events in eastern Pennsylvania; made
    numerous contacts as a result.

News Reporter

Standard-Speaker
06.1999 - 04.2005
  • Crafted hundreds of news, news feature, feature, investigative and profile stories and gained extensive knowledge across broad ranges of topics.
  • Covered breaking-news stories and completed on deadline, while also managing variety of municipal beats, including intensive Hazleton Area School District and Board of Education beat.
  • Developed and delivered enterprise and investigative pieces that gave readers an inside look at typically private practices or uncovered questionable practices in local government.

Education

Bachelor of Arts - Communications, History

Wilkes University
Wilkes-Barre, PA
05.1999

High School Diploma -

MMI Preparatory School
Freeland, PA
05.1995

Skills

  • Expert-level communication with public, clients/customers, partners, government officials, community stakeholders, and business leaders
  • Extensive knowledge of issues in Eastern Pennsylvania and beyond; catalog of community connections
  • Audience building on various platforms including print, digital and social media
  • All-inclusive content development through extensive research and organization
  • Award-winning writing and detailed editing
  • Effective collaboration with all parties for successful project delivery
  • Design capabilities with deep understanding of Office, Adobe products
  • Ongoing staff development initiatives and employee evaluation
  • Sound budgeting and fiscal management
  • Conflict resolution through legal, ethical and HR-approved standards
  • Active involvement in numerous community organizations

Community Involvement

  • Coach, Greater Hazleton Youth Soccer Association
  • Coach, Freeland Little League
  • Founder and director, Northside Umpires Association
  • Past member, Serento Gardens Drug & Alcohol Services board of directors
  • Past member, Freeland Little League board of directors
  • Founder and past president, adult Hazleton Hardball League, 2008-2018
  • Founder and past manager, Mountain Top Rise Above Saints travel baseball organization
  • Former coach, Mountain Top Rise Above Angels travel softball organization
  • Past chairman and member, Standard-Speaker safety committee
  • Former teacher, Eastern Catholic Formation catechism program, Ss. Peter and Paul Byzantine Catholic Church
  • Former coach, Hazleton Street Hockey League

Honors and Awards

  • Pennsylvania NewsMedia Association's Keystone Press Awards (annual), Three-time winner for Editorial Writing and Headline Writing, while overseeing staff that earned 15 awards over five years as Managing Editor.
  • Associated Press Managing Editors Awards (annual), Two-time winner, for Headline Writing and Editorial Writing.
  • Pennsylvania NewsMedia Association's Newspaper of the Year contest, Responsible for identifying and submitting entries for several years, garnering five awards in various categories.

References

Mr. Shawn Kelly

Press Secretary

Pennsylvania Liquor Control Board

602 Northwest Office Building

Harrisburg, PA 17124

717-705-2459


Mr. Darryl Ledger

Narcotics Agent II

Pennsylvania Office of Attorney General

680 Baltimore Drive

Wilkes-Barre, PA 18702

570-956-8673


Mr. Joseph Barletta

Retired Principal

Freeland Elementary/Middle School

Freeland, PA 18224

570-751-6637


Mr. David Pedri

Former County Manager

Luzerne County

570-592-3311


Mr. Donald J. Totino, PE

Transportation Engineer

Barry Isett & Associates, Inc.

1170 PA 315, Suite 3

Wilkes-Barre, PA 18702

570-793-3222

Timeline

Media Specialist

Coast Cards LLC
12.2024 - Current

Resource Planner

Gatorade/PepsiCo
08.2022 - Current

Marketing Manager

Barry Isett & Associates, Inc.
02.2019 - 05.2022

Managing Editor

Standard-Speaker
04.2013 - 08.2018

City Editor

Standard-Speaker
11.2008 - 03.2013

Assistant Sunday Editor

Standard-Speaker
04.2005 - 11.2008

News Reporter

Standard-Speaker
06.1999 - 04.2005

Bachelor of Arts - Communications, History

Wilkes University

High School Diploma -

MMI Preparatory School

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Mark Katchur