MARY BUYNO MANN
Audubon
Summary
B2B & B2C Growth | Loyalty Strategy | CRM | Omnichannel Marketing Strategic and results-driven marketing and customer engagement leader with 30+ years of experience driving growth through integrated marketing, loyalty programs, and customer lifecycle strategies. Specialized in B2B and small business customer engagement, with deep expertise in building loyalty ecosystems that increase retention, acquisition, and lifetime value. Proven ability to launch and scale programs, including IKEA Business Network (200K+ members) and large-scale gift registry platforms (70K+ registries). Combines analytical rigor with creative thinking to deliver measurable business impact across digital and physical channels.
Overview
41
41
years of professional experience
Work History
Marketing Generalist
IKEA North America Services
Conshohocken, PA
01.2017 - Current
- Partner with regional leaders to develop localized marketing strategies that strengthen brand positioning and drive store performance
- Manage multi-million-dollar budgets, aligning investments with business goals and ROI targets
- Deliver market insights and actionable recommendations to improve traffic, conversion, and sales
Customer Engagement & Loyalty Leader
IKEA North America Services
Conshohocken, PA
01.2006 - Current
- Lead strategy and execution of customer engagement and loyalty initiatives focused on B2B and small business customers
- Successfully launched IKEA Business Network Loyalty Program (2022), growing membership to 200K+ members in under 4 years
- Develop and optimize lifecycle strategies to improve customer acquisition, retention, and long-term value
- Lead engagement strategy for gift registry program, managing 70K+ active registries, enhancing customer experience and conversion
- Partner cross-functionally across marketing, sales, and digital teams to deliver integrated omnichannel experiences
- Leverage customer insights and analytics to identify growth opportunities and refine personalization strategies
- Drive adoption of CRM and loyalty tools to strengthen customer relationships and engagement
- Customer Engagement & Loyalty Leader (Current)
Marketing / Regional Business Partner
IKEA North America Services
Conshohocken, PA
01.2009 - 01.2017
- Served as key partner to store leadership, aligning marketing initiatives with business priorities
- Developed and executed local engagement and business plans across multiple markets
- Supported store performance through targeted campaigns and strategic planning
Advertising Specialist
IKEA North America Services
Conshohocken, PA
01.2006 - 01.2009
- Executed regional advertising campaigns and media strategies
- Ensured consistent brand messaging across channels and markets
Sales Program Manager | Marketing Manager | Internet Content Manager
Cingular Wireless
King of Prussia, PA
01.1998 - 01.2005
- Developed and executed integrated marketing and sales programs to drive subscriber growth and brand awareness
- Increased business subscriber base by 23% through targeted B2B campaign strategy
- Led development of early e-commerce platform and digital experience initiatives
- Built strategic partnerships, sponsorships, and promotional programs to increase market visibility
- Managed agencies and cross-functional teams to ensure execution excellence
Senior Account Executive
Earle Palmer Brown
Philadelphia, PA
01.1992 - 01.1998
- Led high-impact campaigns, including a $1M co-branded promotion, exceeding targets by 18%
- Increased new accounts and loan applications by 15% for key financial services client
- Delivered high-performing integrated campaigns across multiple industries
Account Executive
The Weightman Group
Philadelphia, PA
01.1989 - 01.1991
- Developed marketing strategies and campaigns that drove 30% sales growth in key markets
Media Supervisor
Montgomery & Associates
King of Prussia, PA
01.1986 - 01.1989
- Promoted rapidly; led strategic media planning and buying
Sales Manager
Macy’s
King of Prussia, PA
01.1985 - 01.1986
- Grew sales 70% within first year while managing a $2M business and team operations
Education
Master of Business Administration (MBA) - Marketing
Drexel University
Philadelphia, PABachelor of Science - Marketing/Advertising
Indiana University
Bloomington, INSkills
- Customer Engagement & Loyalty Strategy
- B2B & B2C Marketing
- CRM Marketing
- Segmentation Strategy Development
- Loyalty Program Activation & Management
- Omnichannel Campaigns
- Digital Marketing & eCommerce
- Brand Positioning & Growth Strategy
- Integrated Media Planning
- Budget & P&L Management
- Cross-Functional Leadership
- Data Insights & Performance Optimization
Accomplishments
- Launched IKEA Business Network Loyalty Program, achieving 200K+ members in under 4 years
- Managed and grew gift registry ecosystem (70K+ registries)
- Secured $800K+ in added media value through strategic partnerships
- Increased digital engagement metrics (web traffic +21%, sessions +25%) through UX improvements
- Developed marketing programs that improved efficiency and scaled execution across sales teams
Timeline
Marketing Generalist
IKEA North America Services
01.2017 - Current
Marketing / Regional Business Partner
IKEA North America Services
01.2009 - 01.2017
Customer Engagement & Loyalty Leader
IKEA North America Services
01.2006 - Current
Advertising Specialist
IKEA North America Services
01.2006 - 01.2009
Sales Program Manager | Marketing Manager | Internet Content Manager
Cingular Wireless
01.1998 - 01.2005
Senior Account Executive
Earle Palmer Brown
01.1992 - 01.1998
Account Executive
The Weightman Group
01.1989 - 01.1991
Media Supervisor
Montgomery & Associates
01.1986 - 01.1989
Sales Manager
Macy’s
01.1985 - 01.1986
Bachelor of Science - Marketing/Advertising
Indiana University
Master of Business Administration (MBA) - Marketing
Drexel University