Summary
Overview
Work History
Education
Skills
Professional Development
Timeline
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Mary Drayer

Franklin,PA

Summary

Here are a few key qualities that make me an ideal candidate for the Director, Creative Marketing position.

  • 17 years of experience in educational publishing, working across departments and stages of K-12 product development
  • Much of this time was spent in creative design including advertising, communications, page design, video, and digital UX experience
  • Experience developing digital products, strategic roadmaps, marketing plans, and marketing collateral
  • Successfully managed marketing budgets and contributed to product design, branding, and creative processes for print, and digital media

Overview

17
17
years of professional experience

Work History

Content Audit Manager/Lead

Great Minds PBC
10.2019 - Current
  • Continued Content Auditor responsibilities
  • Managed, onboarded, and coached Content Auditors and Senior Content Auditors, mentoring them by providing specific, constructive, and timely feedback
  • Led multiple projects and programs, providing support where needed, communicating with project leaders to mitigate risks, identify issues, address setbacks, and ensure clear communication within the team
  • Contributed to video content creation and digital platform maintenance, including HTML.
  • Acted as a Project Sponsor, including collaborating to staff projects, define project scope, workflow, and schedule, and create project trackers and guiding documents
  • Collaborated to create training and professional development materials, checklists, and protocols for editing products
  • Collaborated with Content Audit Associate Director and Managers to determine promotions, staff projects, and hire new team members

Content Auditor

Great Minds PBc
03.2019 - 10.2019
  • Revised print and digital content for mathematical accuracy, consistency, flow, and clarity
  • Ensured adherence to company style guides
  • Collaborated to update the Eureka Math style guide

Math Product Manager

Big ideas learning
01.2017 - 01.2019
  • Oversaw production of print and digital K-12 educational math products across all phases of development
  • Created sales presentations, marketing materials, and designed advertisements.
  • Collaborated with production company to ensure video scripts and final videos met intention, remained on brand, and were accurate
  • Cultivated strong working relationships with company, department, and school leaders
  • Performed market research and competitor analysis
  • Collaborated across company leadership, Content, Technology, Art, Production, and Marketing departments and with vendors to ensure high-quality products that met customer needs
  • Attended conferences, creating and cultivating relationships with teachers and school administrators
  • Trained consultants and customers on educational products, pedagogy, and trends
  • Monitored market trends and district needs
  • Set up pilots and focus groups, gathering feedback to support development of high-quality products that met market demands
  • Maintained marketing budgets

Math Curriculum Specialist

Big ideas learning
01.2015 - 01.2017
  • Created state correlations to math curriculum materials
  • Trained and supported customers and consultants
  • Designed creative solutions to fit customer needs
  • Completed rubrics and RFPs
  • Advised customers and consultants on the use of materials
  • Responded to textbook reviews
  • Created custom alignments and resources, ensuring brand consistency
  • Recorded errors found in curriculum and digital products, elevating critical errors and solutions.
  • Monitored industry trends and competitive landscape

Technical Illustrator

larson texts inc
01.2008 - 01.2015
  • Created, reviewed, and edited technical and graphic art using Adobe Creative Suite
  • Cataloged images in a database
  • Created whiteboard files
  • Trained and managed temporary employees
  • Edited and performed accuracy checks on math curriculum materials
  • Collaborated across content, production, and art departments to ensure high-quality products that met company standards and needs

Education

Secondary Mathematics Education -

MERCYHURST UNIVERSITY
Erie, PA

Bachelor of Science - Mathematics

CLARION UNIVERSITY OF PENNSYLVANIA
Clarion, PA

Skills

  • Adobe Creative Suite
  • Microsoft Word
  • Microsoft Powerpoint
  • Microsoft Excel
  • Google Workspace
  • Camtasia
  • Strapi
  • HTML
  • Smartsheet

Professional Development

  • Stanford University, Mathematical Mindsets Workshop
  • NCTM Principles to Action Workshop
  • Annual Conferences
  • NCSM Speaker and attendee at Annual Conference
  • Visible Learning Conference
  • Foundation Day Institute
  • NWMC Annual Conference
  • ILA Annual Conference
  • Webinars
  • AMLE
  • Leadership Matters

Timeline

Content Audit Manager/Lead

Great Minds PBC
10.2019 - Current

Content Auditor

Great Minds PBc
03.2019 - 10.2019

Math Product Manager

Big ideas learning
01.2017 - 01.2019

Math Curriculum Specialist

Big ideas learning
01.2015 - 01.2017

Technical Illustrator

larson texts inc
01.2008 - 01.2015

Secondary Mathematics Education -

MERCYHURST UNIVERSITY

Bachelor of Science - Mathematics

CLARION UNIVERSITY OF PENNSYLVANIA

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Mary Drayer