Mary Kate Maguire
Perkasie
Summary
Results-driven Marketing and Communications Specialist with over 2 years of digital marketing experience in the hospitality and higher education sectors. Skilled in crafting compelling social media and digital marketing content that aligns with business goals and objectives. Proven ability to drive brand awareness, enhance engagement, and contribute to the achievement of key performance metrics
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing & Communications Specialist
Penn State Lehigh Valley
08.2023 - Current
- Drove a 60% increase in link clicks on Instagram and Facebook
- Generated a 9% Instagram engagement rate over 7 months
- Manage multiple social media channels including Instagram, Facebook and LinkedIn
- Facilitate internal communications and assume project lead for multi-department initiatives
- Coordinate the production of marketing and promotional communications including print, web, and social media in accordance with department strategic objectives
- Write and and proofread publications, including web, advertisements, university articles, brochures, and feature stories
- Monitor web and digital traffic to inform marketing strategy for Admissions
- Networked with industry experts and media personnel to drive brand awareness and promote unique position in marketplace.
Store Marketing Director
Chick-fil-A
05.2022 - 08.2023
- Analyze sales metrics to inform and shape store marketing strategy
- Mold corporate campaigns into a local marketing strategy to complement profitable avenues
- Content creation and social media management
- Event planning/vendor coordination
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
Education
Bachelor of Science - Corporate Communication
Penn State University
Abington, PA05-2022
Skills
- Content creation & strategy
- Copywriting
- Social Media management
- Digital Marketing
- Analytics & SEO
- Media Relations
- Microsoft Office
- Internal communications
- Campaign management
- Press releases
- Google analytics
- Adobe InDesign
- Adobe Lightroom
- Canva
Certification
- Google SEO Fundamentals, 2024
- Google Analytics, 2024
Timeline
Marketing & Communications Specialist
Penn State Lehigh Valley
08.2023 - Current
Store Marketing Director
Chick-fil-A
05.2022 - 08.2023
- Google SEO Fundamentals, 2024
- Google Analytics, 2024
Bachelor of Science - Corporate Communication
Penn State University
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