Matthew Hunsberger
Chalfont
Summary
Skilled Marketing Analyst accomplished in driving revenue through the sales process and marketing initiatives. Expert in creating and managing marketing ROI reports, campaigns, and data management systems. Prepared to take on added responsibilities and be a complete team player.
Overview
5
5
years of professional experience
Work History
Marketing Analyst
Phenom
06.2023 - Current
- Created and maintained marketing key performance indicators through data analysis.
- Developed marketing strategies for increased brand awareness, customer engagement, and overall database health.
- Increased conversion rates on marketing leads through marketing segmentation and enhanced targeting.
- Created marketing ROI reports to better track the full lifecycle of leads.
- Designed new life cycle stages to better prioritize and measure lead generation functionality.
ABM Specialist
Phenom
08.2020 - 06.2023
- Collaborated with sales to better develop targeted campaigns supporting top of funnel pipeline accounts.
- Created field marketing programs to increase brand awareness and pipeline by 15%.
- Built and monitored target audience workflows to increase conversion rates
- Managed direct mail campaigns that contributed to 10% of marketing influence.
SDR
Phenom
02.2019 - 08.2020
- Generated and developed top of funnel pipeline through 50 personalized emails and calls per day.
- Ran over 200 demos for sales leads with a conversion rate of 75%
- Worked with sales executives to better develop messaging for target audiences
- Helped contribute over one million ACV in new business for the company.
Education
BBA - Marketing
Temple University
Philadelphia, PA08.2018
Skills
- Targeted Marketing Campaigns
- Segmentation Analysis
- ROI Analysis
- Marketing Strategy
- SQL and Excel Knowledge
- KPI Performance
- Competitive Analysis
- Conversion Rate Optimization
- Data Analysis
- Lead Generation
- Email Marketing
- CRM Management
Timeline
Marketing Analyst
Phenom
06.2023 - Current
ABM Specialist
Phenom
08.2020 - 06.2023
SDR
Phenom
02.2019 - 08.2020
BBA - Marketing
Temple University
Similar Profiles
Sumanth Reddy NallalaSumanth Reddy Nallala
Product Development Engineer I at PhenomProduct Development Engineer I at Phenom
Deepali ManeDeepali Mane
Product Development Engineer II at PhenomProduct Development Engineer II at Phenom
Aravind TangellaAravind Tangella
Product Development Engineer 1 - Backend at PhenomProduct Development Engineer 1 - Backend at Phenom