Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic

Matthew Jackson

Reading,PA

Summary

Dynamic marketing and events leader with a proven track record at Classic Harley Davidson, excelling in creative direction and vendor negotiation. Successfully boosted brand visibility and exceeded revenue goals through innovative event concepts and strategic campaigns. Adept at fostering collaboration and adaptability, delivering memorable experiences that drive client satisfaction and repeat business.

Well known visibility in the Reading area due to positions in both Reading Fightin Phils and Classic Harley. Frequent media promotions and interview on WEEU morning radio for promotion of main events.

Continued part-time employment at Reading Phils as Crazy Hot Dog Vendor (character I developed in 2004) on all weekend home games. In this position I have developed accolades from babies to fans across the lifespans including players.

I am a lover of baseball history and spearheaded the historical renovation of Reading Municiple Stadium transforming the inside and outside walls into a baseball museum. Our stadium is one of the oldest minor league parks in the country.

I remain involved in many local events with my love of physical fitness including promotion of IM ABLE, hiking at Hawk Mountain, taking part in many running events, kayaking on the Schuylkill, visibility of representing my businesses in West Reading Penn Ave events, 4th of July Wyomissing parade, Night out events, etc

I maintain a close-knit group of HS/college comrades and have had the benefit of traveling the world in challenging hiking/camping events: Grand Canyon, Mt Washington, Peru, Chile, most recently to the peak of Kilamanjaro Always looking for the next adventure.

Overview

2026
2026
years of professional experience

Work History

Director of Events and Marketing

Classic Harley Davidson
2017 - Current
  • Deftly navigated unforeseen challenges or obstacles during live events while maintaining a calm demeanor under pressure.
  • Collaborated effectively with cross-functional teams to deliver cohesive branding across all aspects of event production.
  • Boosted brand visibility through targeted marketing campaigns and strategic social media presence, driving increased inquiries for event services.
  • Consistently met and exceeded revenue goals by identifying new business opportunities and expanding the company''s client base.
  • Managed complex timelines and resource allocation for multiple concurrent projects without compromising quality or efficiency.
  • Spearheaded the development of new event concepts, resulting in unique offerings that set the company apart from competitors.
  • Generated significant cost savings through efficient budget management and effective vendor negotiation tactics.
  • Delivered memorable events that exceeded client expectations, leading to increased repeat business and referrals.

Executive Director/Graphic Arts&Game Entertainment

Reading Fightin Phils
06.2001 - 2017
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
  • Guided staff through periods of organizational change, maintaining morale and engagement during transitions.
  • Forge strong relationships with board members, providing regular updates on organizational progress and soliciting their expertise when needed.
  • Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
  • Represented organization to local public by giving presentations and speeches and participating in community events.

Internship During College

Reading Fightin Phils
1999 - 2001
  • Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
  • Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
  • Sorted and organized files, spreadsheets, and reports.
  • Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.
  • Provided exceptional customer service by promptly addressing inquiries, ensuring a high level of satisfaction among clientele.
  • Boosted social media engagement through creative content creation.

Education

Sports Management/Minor in Business/ Graphic Art

Slippery Rock University of Pennsylvania
Slippery Rock, PA
05-2001

High School Diploma -

Reading High School
Reading PA
06-1997

Skills

  • Creative direction
  • Event marketing
  • Vendor negotiation
  • Adaptability
  • Event promotion
  • Communications and media

Interests

  • Corps Fitness/Crossfit Berks workouts
  • Vast collector of baseball memorabilia and antiques relating to Reading history, Indian heritage etc with frequent visits to Adamstown antique venues
  • Travel that includes backpacking and hiking locally and across the globe
  • Embracing outdoor adventures: Kayaking, participating in local runs, riding my motorcycle, sports attendance and outdoor concerts
  • Renovating and restoring an Arts and Crafts style home (built 1916) and grounds in Muhlenberg township just up from the Schuylkill River


Timeline

Executive Director/Graphic Arts&Game Entertainment

Reading Fightin Phils
06.2001 - 2017

Director of Events and Marketing

Classic Harley Davidson
2017 - Current

Internship During College

Reading Fightin Phils
1999 - 2001

Sports Management/Minor in Business/ Graphic Art

Slippery Rock University of Pennsylvania

High School Diploma -

Reading High School
Matthew Jackson