Matthew McGraw
Philadelphia,PA
Summary
Results-driven Sr. Account Manager with 7 years of creative agency experience managing multi-channel campaigns for some of the world's most recognized brands including: Guinness USA, Arby's, AT&T, and NCAA.
Notable Projects:
- AT&T / NCAA Game Day Partnerships (Penn State)
- Guinness USA / NCAA Partnerships (Navy, Notre Dame)
- Guinness USA / NFL Partnerships (Bengals, Jets, Giants)
- Guinness USA 'Tale of Two Joe's' (ft. Joe Burrow, Joe Montana)
- Arby's 'Old Town Road' Campaign (ft. Lil Nas X)
- Arby's 'Good Burger' Campaign
- Arby's 'Go Bacon' Campaign
- George Dickel Rebrand Campaign (ft. Shaboozy, Zach Top)
- Tug McGraw Foundation 'Wine Country Weekend' (ft. Tim McGraw, Guy Fieri).
Overview
10
10
years of professional experience
Work History
Sr. Manager, Key Accounts
Quaker City Mercantile
04.2024 - 08.2024
- Served as the agency's primary point of contact for key accounts (Diageo) and new business while managing the creative development of all brand design, partnerships, & advertising (Print, Digital, TV, Social, OOH, etc.)
- Lead creative planning, coordination, and execution for campaign production needs ensuring seamless efficiency and alignment with client objectives.
- Collaborated with clients, C-level executives, and internal resources to concept go-to-market strategies that successfully drove brand recognition and achieved client objectives.
- Proactively identified areas of improvement & lead implementation of processes to better increase efficiency across Brand, Account, Creative, and Production teams.
- Managed client budgets and administer SOW's for each program/project ($15M+/yr) while leading a team of 3 junior executives; providing a fun and encouraging work environment.
Sr. Account Producer
The Marketing Arm, Omnicom
04.2022 - 04.2023
- Served as the account liaison between the Arby's, AT&T clients and internal teams ensuring seamless communication and execution of various projects.
- Coordinated directly with production vendors to coordinate shoots for all campaign needs; supervised logistics from start to finish, facilitated SOW's, and developed pre/post-production materials.
- Developed schedules for production and editing which increased efficiency and cut client costs by 20%.
- Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines.
Account Executive
The Marketing Arm, Omnicom
05.2021 - 04.2022
- Served as the account liaison between the Arby's client and internal teams; received daily creative requests from the client and led creative briefs, ensuring on-brand and on-time asset delivery
- Coordinated photoshoots for all Arby's products while managing budgets & timelines for up to 20 on-going projects.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
Account Executive, Experiential
Global Beer Network
07.2018 - 05.2021
- Collaborated with agencies, vendors, and clients to execute experiential marketing activations across the Northeast, including on-premise events, music festivals, and tailgates.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
Intern, Experiential
The Marketing Arm, Omnicom
09.2014 - 05.2017
- Assisted in managing all logistics in the set up/breakdown of tailgate activations during PSU Football games for the AT&T client by showcasing and detailing AT&T products to fans and students
Education
B.A. - Communications, Marketing
The Pennsylvania State University
University Park, PA05.2018
Skills
- Creative Development
- Photo/Video Production
- Account Management
- Brand Strategy
- Team Leadership
- Problem Solving
- Briefs/Presentations
Timeline
Sr. Manager, Key Accounts
Quaker City Mercantile
04.2024 - 08.2024
Sr. Account Producer
The Marketing Arm, Omnicom
04.2022 - 04.2023
Account Executive
The Marketing Arm, Omnicom
05.2021 - 04.2022
Account Executive, Experiential
Global Beer Network
07.2018 - 05.2021
Intern, Experiential
The Marketing Arm, Omnicom
09.2014 - 05.2017
B.A. - Communications, Marketing
The Pennsylvania State University
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