Matthew J. Lafferty
Philadelphia,PA
Summary
Dynamic professional with a proven track record at Evolution Gaming, LLC, excelling in Team Management and public speaking. Expertise in business development and human resource management, I effectively motivate teams and drive operational success by leading from the front and setting the proper example.
Overview
8
8
years of professional experience
Work History
Game Presenter
Evolution Gaming, LLC
06.2025 - Current
- Dedicated member of the Fanduel Team
- Always clocked in at 00:53, arrive an hour early for work.
- Strong Rapport with the senior staff and the floor supervisors
- Accelerated to a sub 3 minute shuffle time.
- Achieved a perfect Recruitment Score from Matt Colucci during hiring process.
- Occurrences were health related with no sick time available.
Market Lead
Betting Hero
11.2022 - 01.2025
- Coordinated day-to-day operations to guarantee all events are fully staffed and contractual obligations fulfilled.
- Utilized data-driven staffing metrics to determine staffing needs based on market needs and sales volume.
- Executed and analyzed weekly audits to reduce operational costs, while identifying and incentivizing standout performers.
- Directed, in conjunction with HR, for handling personnel needs and employee-client relations.
- Taught, trained, coached and mentored sales, training and management staff from the ground up.
- Oversaw all business development, communications, inventory and asset management in the Denver market, and reduced shrink by 35%.
- Top 3 Market in the country out of 18 states. We were behind NJ and Las Vegas markets in sales.
Owner/Operator
Momentum Marketing Group, LLC
04.2018 - 11.2022
- Oversaw Direct Sales Team and major marketing partnerships with Verizon 5G.
- Collaborated with CFO and account management team to verify all contractual obligations are fulfilled, sales reported accurately, and staffing needs met sufficiently.
- Systematized data fields for audits of weekly results to ensure sales numbers are achieved and staffing reflects required results.
- Managed, supervised, and motivated 20 employees on a day-to-day basis.
- Ran sales calls with 3000 sales reps around the country
- Created the sales pitch used throughout the entire country
Education
Diploma -
Washington Township High School
Washington Township, NJ05.2007
Skills
- Direct marketing and sales
- Product Development
- Cost analysis and project management
- B2B marketing and research
- Social media marketing and advertising
- Business Development and Operations
- Logistical Management
- Human Resource Management
- Recruiting, Hiring and Training
Timeline
Game Presenter
Evolution Gaming, LLC
06.2025 - Current
Market Lead
Betting Hero
11.2022 - 01.2025
Owner/Operator
Momentum Marketing Group, LLC
04.2018 - 11.2022
Diploma -
Washington Township High School