Maxwell Heinemann
Pittsburgh
Summary
Accomplished Senior Growth Marketing Manager with a proven track record at GovExec, achieving a 50% year-over-year increase in sales through strategic planning and digital marketing. Expert in leading cross-functional teams and utilizing marketing analytics to drive revenue growth. Skilled in creating demand generation campaigns and fostering business development, demonstrating exceptional ROI and market expansion.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Growth Marketing Manager
GovExec
01.2023 - Current
- Oversaw all marketing aspects for the following GovExec brands: MarketEdge, Power Almanac, Forecast International, and the GovExec Space Project.
- Achieved a consistent 50% year-over-year increase in inbound lead-sourced sales across every brand managed, driving measurable growth and revenue expansion.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
Director of Marketing
CJIS GROUP
03.2020 - 01.2023
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Delivered exceptional ROI by overseeing the end-to-end management of diverse event portfolios.
Marketing Manager
CJIS GROUP
03.2018 - 03.2020
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Education
Bachelor of Science - Business
James Madison University
Harrisonburg, VASkills
- Digital marketing
- Social media marketing
- Strategic planning
- Business development
- Marketing analytics
- Budgeting and allocation
- SEO optimization
- Media buying
- Go-to-market strategy development
- Sales enablement
- Lead generation campaigns
- Google analytics
Accomplishments
- 2023 GovExec Soul of Entrepreneurship Award – One of five annual awards voted on by peers, recognizing exceptional innovation and contributions to growth and success at GovExec.
- Successfully launched marketing efforts for GovExec Space, a new brand at GovExec, generating over $500,000 in revenue since its inception in 2024. This initiative established a strong market presence and opened new revenue streams within the aerospace and defense sectors.
Certification
- HubSpot Inbound Certification
- Google Ads Certification
- HubSpot Email Marketing Certification
Timeline
Senior Growth Marketing Manager
GovExec
01.2023 - Current
Director of Marketing
CJIS GROUP
03.2020 - 01.2023
Marketing Manager
CJIS GROUP
03.2018 - 03.2020
Bachelor of Science - Business
James Madison University
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