Meg Riley
Pittsburgh
Summary
Detail-oriented, results-driven Content Strategist with a proven track record of developing engaging, lead-generating content. Have worked with various brands (both B2B and B2C). Works well independently and collaboratively. Skilled at juggling multiple accounts and projects, while producing successful outcomes for all.
Overview
8
8
years of professional experience
Work History
Content Strategist & Writer
Grow & Convert
05.2020 - Current
- Manage digital strategies for clients who contract G&C
- Manage accounts & the team members who collaborate to execute our digital strategies (including content writers, technical SEOs, paid ads specialists, and link building partners)
- Build strategic content plans for clients based on their products/services, value propositions, and ideal target audiences — focusing on pain point SEO/GEO, specifically keywords that indicate high buying intent
- Collaborate with clients to gather industry insights, determine unique positioning, and understand brand personality when presenting their solutions to different target audiences
- Created customized, detail-oriented marketing materials to increase product awareness
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
- Conducted interviews with subject matter experts to identify the best topics and brainstorm new content opportunities
- Tracked key performance indicators to measure success of campaigns
- Assembled reports and presentations to share insights and recommendations with stakeholders
- Strengthened (new and existing) content through proofreading and editing to remain competitive
- Manage backlinking campaigns to build website authority and content rankings
Content Marketing Manager
Amerisleep
12.2018 - 03.2021
- Devised SEO content strategy to effectively engage target audiences
- Manage content for Amerisleep (and our sister brands’) websites and 13 blogs
- Led team of (8) marketing professionals, offering mentoring, coaching, and editing to build knowledge and skills
- Write engaging, SEO-rich blog posts and website copy for product and informational pages
- Edit and optimize content to support the writing team
- Publish content on WordPress CMS
- Collaborated with marketing and design teams to develop and plan site content, layout, and style
- Employ internal linking strategies and build backlinks to improve content performance in search engines
- Coordinated with design and media teams to develop high-quality creative assets.
- Conduct outreach campaigns to build our network and collaborate with other writers and editors on creating engaging posts
- Stay active on our brands’ Google Business listings — draft and edit all content, post updates with the appropriate geotagged images and CTAs
- Improved website visibility through development and implementation of SEO strategies — doubled website traffic in less than 90 days
Account Executive
Yelp
01.2018 - 12.2018
- Completed a fast-paced sales training program, learning how to utilize SalesForce to maintain a large yet organized pipeline of small businesses
- Implement strategies to stay in contact with my accounts on a daily/bi-daily basis, reaching out to clients when they are available and maintaining a dialogue
- Consult, educate, strategize, and successfully sell Yelp advertising programs through a high volume of sales calls. Understand Yelp’s advertising solutions to ask probing questions, handle objections, and adapt product recommendations to suit each business
- Understand how to navigate the Business Owners Account in order to assist clients — whether that be onboarding them post-sale or teaching them the ins & outs of the account
- Understand how to interact and work with a range of personalities to successfully cold call and sell Yelp Advertising
Education
B. A. - Advertising and Public Relations, Psychology Minor
The Pennsylvania State University
University Park, PA12.2017
Skills
- Content Strategy
- Account Management
- Content Ideation
- Content Creation
- Editing & Proofreading
- Blog Writing
- Copywriting
- Content Development
- Search Engine Optimization (SEO)
- Content Scheduling
- Generative Engine Optimization (GEO)
- Digital Marketing
- Keyword Research
- Competitive Analysis
- Ahrefs
- Google Analytics
- HubSpot
- WordPress
Timeline
Content Strategist & Writer
Grow & Convert
05.2020 - Current
Content Marketing Manager
Amerisleep
12.2018 - 03.2021
Account Executive
Yelp
01.2018 - 12.2018
B. A. - Advertising and Public Relations, Psychology Minor
The Pennsylvania State University