Melinda Back
Northampton
Summary
Dynamic sales and marketing leader with a proven track record at SAP Hotel Management, driving revenue growth and enhancing guest relations. Expert in financial operations and team motivation, I successfully increased revenue by 20% through strategic account management and innovative marketing initiatives. Committed to exceeding brand standards and fostering employee engagement.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Gm & Director of Sales and Marketing
SAP Hotel Management
Allentown
03.2017 - Current
- Manage all accounts, ensure revenue growth as well as create new forms of revenue with an increase of ADR year over year.
- Manage all things Hotel Sales related. From corporate accounts both LNR and KNR, SMERF market, Online Travel Agencies, Business Travel Agencies, corporate and social meetings, and more.
- Daily rate review, manage accounts, third party rate management, reviewing financial statistics daily and seeing if any deficiencies that need to be focused on to ensure no loss of revenue.
- Extremely familiar with the Lehigh Valley market. I have networked and stay connected to Chamber of Commerce and Discover Lehigh Valley.
- Train staff, drive sales, scheduling, oversee all departments, inventory, team incentives, building guest relationships, responding to all guest issues, guest reviews, work alongside all team members to ensure quality of work, manage social media and third party sites/reviews, monitor rates and ensure they are competitive on daily basis and change as needed.
- Ensure brand quality expectations are met, as well as all health and safety.
- Creating an annual budget and ensuring to exceed expectations.
- Food and beverage management.
- Pool management experience.
- Responsible for all quality and safety inspections and audits from local government as well as hotel chain.
- Training staff, inventory, budget management, among other duties.
AGM
Holiday Inn Express
Bethlehem
10.2016 - 03.2017
- Oversee all departments.
- Schedule.
- AR - accounting.
- Training staff, inventory, budget management, among other duties.
Front Desk Manager
Holiday Inn Express
New Haven
03.2015 - 08.2016
- Excel in guest relations with both individual and group sales.
- Book reservations and monitor for/correct billing errors from other shifts.
- Chosen to receive specialized training as sole Guest Experience Champion for hotel.
General Manager/Property Manager
LaSalle Inn
Fort Wayne
09.2014 - 01.2016
- Completed all book-keeping, made reservations, and hosted cabaret shows.
- Connected to online accounts resulting in increased revenue by 20% in the first year.
- Continuing as consultant after leaving full-time position.
Executive Assistant Housekeeper
Hampton Inn West
Fort Wayne
01.2012 - 08.2013
- Trained all new staff.
- Ensured brand standards of housekeeping maintained by all staff.
- Prepared for inspections, completed supply orders, completed scheduling for other housekeeping staff.
ASSISTANT GENERAL MANAGER
Best Western
East Brunswick
01.2012 - 06.2012
- Handled guest relations, sales calls, and scheduling staff.
- Ensured grand standards in all facility operations.
- Completed revenue checking and facilitated group sales.
Education
High school or equivalent -
South Brunswick High School
South Brunswick Township, NJ06.1996
Skills
- Cost control
- Financial operations management
- Employee engagement
- Job board recruitment
- Microsoft Office
- Personal Assistant Experience
- Food service inventory management
- Outdoor work
- Product positioning
- Event Planning
- Cash handling
- Office Management
- Account Management
- Financial control management
- Windows
- Contract review
- QuickBooks
- Recruiting
- Keyword research
- Budgeting
- Leadership
- Microsoft Powerpoint
- Payroll processing
- Revenue growth
- Quality assurance
- Conflict resolution
- Sales experience within hospitality industry
- Guest services
- Word processing
- Delegation
- Profit & Loss statement
- Property management
- Complaint handling
- Operations management
- Organizational skills
- Social Media Management
- Communication skills
- Statistics
- Hotel experience
- Revenue management
- POS
- Customer relationship building
- Formal training programs
- Networking event recruitment
- Cold Calling
- Cash reconciliation
- Customer service
- Forecasting
- Accounting and finance experience
- Operations
- Food service management - Food service management experience (6-10 years)
- Sales Management
- Financial reporting
- Payroll
- B2B sales
- Analysis skills
- POS systems
- Management
- Inventory management
- Demand forecasting
- Outside Sales
- Database management
- Time management
- Restaurant experience
- Restaurant management
- Guest Relations Experience
- Profit and loss analysis
- Managing hospitality operations budgets
- Financial performance measurement
- Supervising experience
- Team motivation (leadership skill)
- Conflict management
- Sales
- Internal hiring
- Referrals (candidate sourcing)
- Profit & loss
- Microsoft Outlook
- Cross-selling
- Job shadowing (employee development activity)
- Salesforce
- Revenue target achievement
- Customer satisfaction surveys
- Deal closing
- Marketing
- Team management
- Performance management
- Managing budgets in a finance role
- Team Work
- Events Management
- Financial data reconciliation
- Business Development
- Managing food service teams - Largest food service team managed (16-20 team members)
- Digital marketing
- Team development
- Direct marketing
- Problem-solving
- Flexibility
- Upselling
- Financial acumen
- Email marketing
- IT
- Basic math
- Conference training method
- Coaching
- Staff scheduling
- Hotel restaurant experience
- Reliability
- Strategic planning
- Hospitality management
- Computer skills
- Brand consistency
- Customer relationship management
Certification
- Revenue Management Essentials, 10/21, Certificate for IHG Revenue management
- Food Handler Certification
- One Yield, One Yield is Marriott International's proprietary revenue management system, designed to optimize hotel pricing and inventory
Additional Information
I'm incredibly versatile, a quick learner and 100% dedicated to my employer. If hired on, I will exceed expectations.
Languages
English
Personal Information
- Willing To Relocate: Lehigh Valley, PA
- Authorized To Work: US for any employer
Timeline
Gm & Director of Sales and Marketing
SAP Hotel Management
03.2017 - Current
AGM
Holiday Inn Express
10.2016 - 03.2017
Front Desk Manager
Holiday Inn Express
03.2015 - 08.2016
General Manager/Property Manager
LaSalle Inn
09.2014 - 01.2016
Executive Assistant Housekeeper
Hampton Inn West
01.2012 - 08.2013
ASSISTANT GENERAL MANAGER
Best Western
01.2012 - 06.2012
High school or equivalent -
South Brunswick High School