Melisa Barrick
Carlisle,PA
Summary
Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives. Known for reliability and adaptability, with swift capacity to learn and apply new skills.
Overview
11
11
years of professional experience
Work History
HR Shared Services Specialist
National Fitness Partners- Planet Fitness
2024.07 - Current
- Managed employee onboarding processes to ensure a smooth transition for new hires.
- Provided HR support through handling employee inquiries and resolving issues promptly.
- Assisted in maintaining 2,000+ accurate employee records and compliance with regulations.
- Facilitated training sessions on company policies and procedures for staff development.
- Conducted regular audits of HR documentation to ensure data accuracy and confidentiality.
- Led efforts to document, simplify, and standardize HR business processes.
- Built and developed HR knowledge base to help employees answer questions via self-service.
- Analyzed and audited data to comply with government regulations and specific plan rules.
- Facilitated range of HR administrative processes to support employee lifecycle.
Marketing Brand Manager
National Fitness Partners- Planet Fitness
2019.08 - 2024.06
- Developed and executed brand strategies to enhance market presence and member engagement.
- Led cross-functional teams in launching successful marketing campaigns across digital and traditional channels.
- Managed social media platforms, driving content creation and community interaction to boost brand visibility.
- Collaborated on the strategic allocation of a $3 million-dollar annual budget for marketing projects, ensuring optimal resource utilization and campaign effectiveness.
- Evaluated campaign performance metrics, implementing improvements based on data analysis to increase ROI.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Collaborated with cross-functional teams to ensure consistent brand messaging across all touchpoints.
- Organized successful promotional events that attracted new customers and generated positive media coverage for the brand.
- Fostered long-lasting relationships with industry partners leading to fruitful collaborations and co-branded initiatives in the future.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Optimized email campaigns to increase open and click-through rates.
General Manager
Sheetz
2015.08 - 2019.06
- Directed daily operations to enhance customer satisfaction and streamline service delivery.
- Implemented staff training programs to improve operational efficiency and employee performance.
- Analyzed sales data to identify trends and inform inventory management strategies.
- Collaborated with cross-functional teams to optimize product offerings and promotions.
- Mentored junior managers, fostering leadership skills and promoting a culture of teamwork.
- Oversaw budgeting processes, ensuring adherence to financial goals and resource allocation.
- Managed budget implementations, employee reviews, training, and schedules.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Led recruiting, hiring and training of team members.
Education
Bachelor of Science - Middle School Education
Virginia Commonwealth University
Richmond, VA2004
Skills
- Employment verification
- Background checks
- Onboarding and offboarding
- HRIS management
- Teamwork and collaboration
- Attention to detail
- Willingness to learn
- Multitasking Abilities
- Effective communication
- Adaptability and flexibility
- Self motivation
Timeline
HR Shared Services Specialist
National Fitness Partners- Planet Fitness
2024.07 - Current
Marketing Brand Manager
National Fitness Partners- Planet Fitness
2019.08 - 2024.06
General Manager
Sheetz
2015.08 - 2019.06
Bachelor of Science - Middle School Education
Virginia Commonwealth University