Melissa Palmer
New Hope
Summary
Detailed Retail Store Manager striving to maintain high standard of customer service and morale. Expertise in scheduling, marketing in-store promotions and merchandising. Talented at resolving personnel conflicts and addressing customer issues.
Floral designer and Instructor of Floristry- trained under Gregor Lersch and The Boerma Instituut -Netherlands
Educational host for Bucks Beautiful- A Byers' Choice Ltd non-profit company, Doing videos and classes highlighting horticulture and floristry.
Master beekeeper and Master Gardener (Rutgers) and Mason Bee Specialist.
Overview
30
30
years of professional experience
Work History
Retail Manager-Designer
Byers' Choice Ltd
Chalfont
09.2017 - Current
- Managed daily operations and staff scheduling to ensure smooth store functionality.
- Trained and developed team members on customer service best practices and product knowledge.
- Oversaw inventory management, including stock levels and replenishment processes.
- Implemented visual merchandising strategies to enhance product displays and customer engagement.
- Coordinated promotional events to drive sales and increase foot traffic in the store.
- Ensured compliance with company policies, safety regulations, and operational standards.
- Analyzed sales data to inform inventory purchasing and staffing decisions effectively.
- Fostered a positive team environment through effective communication and leadership initiatives.
- Monitored inventory, cash, and payroll processes to keep location running smoothly.
- Conducted inventory management activities such as receiving shipments and maintaining stock levels.
- Resolved customer complaints in an efficient manner while ensuring customer satisfaction.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Maintained cleanliness standards throughout the store by delegating tasks to staff members.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Hired, trained, mentored, and evaluated staff members on a regular basis.
- Developed strategies for increasing sales and improving customer service.
- Created weekly schedules for store employees according to labor laws and budget constraints.
- Maintained store staff by recruiting, orienting and training employees.
- Oversaw retail operations to ensure all stations were operating efficiently and maintaining customer service standards.
- Mentored employees in management of complicated sales, complex issues and difficult customers.
- Negotiated contracts with vendors for supplies, products, and services.
- Met or exceeded fiscal sales goals, maximizing operating budgets.
- Reviewed sales figures regularly to determine staffing needs during peak times.
Owner
Florum Flowers
New Hope
06.2012 - Current
- Owner and Operator Florum Flowers and Petaling Posies, a delivery bike service and flower sales
- Delivered floral services to 200+ clients, ensuring personalized experiences and fostering repeat business.
- Designed and installed floral arrangements for 20+ businesses and restaurants, improving aesthetic appeal and client satisfaction.
- Owner and Operator of a floral business in New Hope, Pa
Vice President
Spruce Printing Company
Ewing
03.1996 - 08.2011
- Led strategic initiatives to enhance operational efficiency across printing processes.
- Oversaw budget management and resource allocation for multiple projects.
- Developed and implemented new marketing strategies to increase brand visibility.
- Fostered partnerships with suppliers to improve procurement processes and reduce costs.
- Supervised a team of managers to ensure alignment with company goals and objectives.
- Streamlined workflows by introducing innovative technologies in printing operations.
- Conducted market research to identify emerging trends and customer preferences.
- Managed cross-functional teams to enhance collaboration and communication within the organization.
- Led initiatives focused on risk management and compliance across operational functions.
- Collaborated with other departments in order to achieve organizational goals.
- Monitored performance metrics to ensure that established objectives were met or exceeded.
Education
High School Diploma -
Neshaminy High School
Langhorne, PA06-1982
Bachelor of Science - Entomology
Simon Fraser University
Burnaby, BCSkills
- Visual merchandising
- Inventory management
- Retail operations
- Sales analysis
- Budget management
- Vendor negotiation
- Marketing strategy
- Creating marketing plans
- Market research, forecasting, and analysis
- Driving business growth
- Operations management
- Store operations
- Promotions coordination
- Staff recruitment
- Staff training
- Team training programs
- Team leadership
- Event coordination
- Employee scheduling
- Customer service
- Conflict resolution
- Effective communication
- Problem solving
- Time management
- Business reporting
- Building brand awareness
- Budget planning
- Developing brand messaging
- Driving business growth
Accomplishments
- Visit Bucks County & Tourism Award 2025
Timeline
Retail Manager-Designer
Byers' Choice Ltd
09.2017 - Current
Owner
Florum Flowers
06.2012 - Current
Vice President
Spruce Printing Company
03.1996 - 08.2011
High School Diploma -
Neshaminy High School
Bachelor of Science - Entomology
Simon Fraser University