Summary
Overview
Work History
Education
Skills
Certification
Timeline
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THOMAS M. MEMENDEZ

Philadelphia

Summary

Results-driven Digital Marketing Specialist with 7+ years of experience leading data-driven campaigns, optimizing SEO/SEM strategies, and managing cross-platform digital initiatives. Proven track record of boosting engagement and driving ROI across B2B and B2C markets. Thrives in fast-paced environments and adapts quickly to industry trends. Currently based in Pennsylvania, with foundational marketing experience built in New York.

Overview

10
10
years of professional experience
4
4
Certifications
2
2
Languages

Work History

Senior Digital Marketing Strategist

Creative Clicks Media Group
03.2021 - Current
  • Led a cross-functional team to execute digital campaigns that increased client web traffic by 65% in under a year.
  • Implemented and managed paid search and display ad campaigns with an average ROI of 420%.
  • Designed targeted email marketing flows that improved open rates by 35%.
  • Collaborated with design and content teams to streamline user experience and optimize conversion paths.
  • Oversaw analytics and reporting to guide decision-making and refine campaign strategies.
  • Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
  • Increased website traffic with targeted SEO strategies and keyword research.
  • Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.

Digital Marketing Manager

Skyline Branding Agency
05.2017 - 02.2021
  • Directed SEO and PPC campaigns for high-profile NYC clients, resulting in a 40% lift in organic traffic.
  • Managed $50K+ monthly ad budgets across Google Ads and Facebook Ads.

Marketing Assistant (Intern → Coordinator)

Urban Digital Solutions
06.2015 - 04.2017
  • Supported execution of digital ad campaigns and managed content calendars.
  • Conducted keyword research and analytics tracking that helped reshape the company's SEO approach.
  • Assisted in producing reports for clients on engagement metrics and website performance.

Education

B.A. - Marketing & Communications

Baruch College – City University of New York
New York, NY
01.2015

Skills

  • SEO/SEM Optimization
  • Google Ads & Analytics
  • Social Media Marketing (Meta, LinkedIn, X/Twitter, TikTok)
  • Content Strategy & Management
  • Email Marketing (Mailchimp, HubSpot)
  • Marketing Automation (Pardot, Marketo)
  • A/B Testing & Conversion Optimization
  • CRM Tools (Salesforce, HubSpot)
  • Team Leadership & Cross-functional Collaboration

Certification

Google Ads Certified

Timeline

Senior Digital Marketing Strategist

Creative Clicks Media Group
03.2021 - Current

Digital Marketing Manager

Skyline Branding Agency
05.2017 - 02.2021

Marketing Assistant (Intern → Coordinator)

Urban Digital Solutions
06.2015 - 04.2017

B.A. - Marketing & Communications

Baruch College – City University of New York

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