Michael Wenner
Linden
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
7
7
years of professional experience
Work History
Community Relations Director
Leighton Place - Inspirit Senior Living
07.2023 - Current
- Strengthened community partnerships by organizing and executing outreach events.
- Enhanced public image of the organization through successful PR campaigns.
- Developed strategic relationships with local businesses for mutual support and event collaboration.
- Managed social media channels, increasing brand awareness and engagement within the community.
- Organized town hall meetings for open dialogue between organization leaders and community members.
- Served as a liaison between the organization and local government agencies, advocating for resources and policy changes that benefit the community served by the organization.
- Built a strong network of contacts in local media outlets, facilitating positive coverage of organizational news and events.
Area Community Relations Manager
Leighton Place - Enlivant
06.2020 - 07.2023
- Organized successful fundraising events, contributing to the financial stability of the organization.
- Established strong partnerships with local organizations for mutual benefit and increased collaboration.
- Developed and helped train new community relations managers at sister communities within the state of PA, 5 total communities.
- Help facilitate executive directors interviewing/onboarding process of new community relations managers.
- Work with communities to develop specific marketing strategies within their local referral sources.
- Increased public awareness of organizational goals through targeted campaigns and events.
- Increased building census to 90% during/after Covid-19 pandemic.
Community Relations Manager
Leighton Place - Enlivant
10.2018 - 06.2019
- Built, leveraged and shared positive relationships and partnerships with various external and internal stakeholders.
- Toured and presented community to potential residents and residents families looking to make transition.
- Marketed offerings and services to community.
- Developed and executed quarterly rolling calendar of events.
- Assisted a smooth transition for new perspective residents joining community.
- Stayed within budget for marketing expenses.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Enhanced community engagement by developing and executing strategic outreach initiatives.
Business Development Manager
Maxim Healthcare
12.2016 - 09.2018
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
- Scheduled promotional activities in accordance with available inventory and staff resources.
- Increased weekly profit by 16k in 6 months
- Created reports and presentations detailing business development activities.
- Researched and identified opportunities for account growth, account penetration and market expansion.
- Reached out to potential customers via telephone, email and in-person inquiries.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
Education
High School Diploma -
St John Neumann Regional Academy
Williamsport 06.2012
Associate of Science - Medical Laboratory Technology
Community College of Air Force
Phoenix, AZ07.2016
Some College (No Degree) - Business Administration
Pennsylvania College of Technology
Williamsport, PASkills
- Systems and software programs
- Marketing
- Goal-setting
- Sales Coaching
- Relationship building and rapport
- Market understanding
- Key decision making
- Account Management
- Sales expertise
- Territory Management
- New Business Development
- Revenue generation
- Cold Calling
- Channel Development
Timeline
Community Relations Director
Leighton Place - Inspirit Senior Living
07.2023 - Current
Area Community Relations Manager
Leighton Place - Enlivant
06.2020 - 07.2023
Community Relations Manager
Leighton Place - Enlivant
10.2018 - 06.2019
Business Development Manager
Maxim Healthcare
12.2016 - 09.2018
High School Diploma -
St John Neumann Regional Academy
Associate of Science - Medical Laboratory Technology
Community College of Air Force
Some College (No Degree) - Business Administration
Pennsylvania College of Technology
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