Mikayla DeFrancesco
Mont Clare
Summary
Multidisciplinary designer and marketing director with 4+ years of experience leading brand development and digital strategy across web, print, and social. Blends graphic design, photography, and analytics to produce high-performing creative strategies that drive engagement and measurable growth.
Overview
4
4
years of professional experience
Work History
Director of Marketing & Design
County Corvette
02.2025 - Current
- Lead all marketing, branding, and creative direction
- Built and launched full company website, increasing inquiries by 75%
- Developed social strategy, increasing engagement by 45%
- Produced all photo/video content elevating brand perception
- Designed high-end print materials and client books
- Collaborated with vendors for premium production
- Tracked analytics to refine campaigns
- Impact: Transformed brand into high-end, cohesive presence
Graphic Designer
Ferrandino & Son
01.2023 - 01.2025
- Designed trade show booths, signage, and campaigns
- Created visual systems used across national events
- Maintained brand consistency across departments
- Managed high-volume design under tight deadlines
- Developed client presentation materials
- Impact: Elevated brand consistency across national campaigns
- Developed creative design for print materials, brochures, banners, and signs.
- Completed final touches for projects such as images sizes and font selection.
Senior Portrait Photographer
Lifetouch
09.2022 - 01.2023
- Directed high-volume portrait sessions
- Managed full client experience
- Delivered consistent quality under deadlines
- Planned and prepared for on-location and studio shoots.
- Collaborated with clients to create engaging photo albums.
Education
Digital Communications And Media
West Chester University of Pennsylvania
West Chester, PA05.2023
Skills
- Brand Identity Design
- Creative Direction
- Digital Marketing Strategy
- Social Media Growth
- Website Design
- Content Production
- Campaign Development
- Print Design
- Vendor Management
- Analytics
- Campaign management
- Analytics and SEO
Websites
Accomplishments
- Increased social media engagement by 46% within 10 months through strategic content planning and elevated visual direction
- Grew overall brand presence and inbound interest by 72% year-over-year through cohesive marketing, content, and brand strategy
- Designed, built, and continue to manage the company website from the ground up, implementing SEO best practices to significantly improve visibility and support ongoing growth
- Led the full visual rebrand and digital presence transformation, elevating the company from a basic online presence to a cohesive, high-end brand experience
- Conceptualize and sketch custom restomod interior designs, collaborating with the upholstery team to bring fully bespoke, handcrafted interiors to life
- Developed high-end, client-facing project books and presentation materials, enhancing customer experience and perceived value
- Designed and produced a wide range of print and marketing assets, including brochures, signage, and promotional materials in collaboration with external vendors
Core Expertise
- Brand Identity Design
- Creative Direction
- Digital Marketing Strategy
- Social Media Growth
- Website Design
- Content Production
- Campaign Development
- Print Design
- Vendor Management
- Analytics
Selected Projects
- Full Website Design + Launch (County Corvette)
- Trade Show Branding Packages (National Events)
- Custom Client Project Books (Luxury Builds)
- Social Media Campaign Systems
Personal Information
Title: Graphic Designer + Brand & Marketing Strategist
Timeline
Director of Marketing & Design
County Corvette
02.2025 - Current
Graphic Designer
Ferrandino & Son
01.2023 - 01.2025
Senior Portrait Photographer
Lifetouch
09.2022 - 01.2023
Digital Communications And Media
West Chester University of Pennsylvania