Mike Over

• Enhanced client wellness by providing holistic health assessments and personalized treatment plans.
• Guided clients through lifestyle modifications that positively impacted their overall health status over time.
• Influenced positive behavior change among clients by utilizing motivational interviewing techniques during consultations.
• Conducted workshops and seminars to educate the public on the benefits of holistic healthcare practices.
• Consistently maintained accurate records detailing client progressions while adhering strictly to confidentiality protocols.
• Cultivated a loyal client base through attentive listening, compassionate care, and consistent results.
• Streamlined appointment scheduling processes, resulting in better time management for both practitioner and clients.
• Empowered individuals with chronic conditions by providing tailored support strategies designed to improve quality of life.
• Championed mental well-being alongside physical health as a key component towards achieving optimal wellness.
• Promoted a holistic approach to health by educating clients on the importance of proper nutrition, exercise, and stress management.
• Implemented innovative healing techniques that contributed to improved overall well-being for average 30-40 clients monthly
• Contributed to the growth of the holistic health practice through targeted marketing initiatives and word-of-mouth referrals from satisfied clients.
• Maintained up-to-date knowledge on industry advancements by attending conferences, workshops, and professional development courses.
• Advised clients on appropriate self-care techniques to complement their individual treatment plans.
• Developed strong relationships with fellow practitioners to provide comprehensive care for clients in need of additional services.
• Reviewed patient records, medications and immunization statuses.
• Devised treatment plans for disorders involving cardiovascular, endocrine, and other internal systems.
• Investigated patients clinically by observation and use of specialist equipment.
• Prepared reports and conferred with interdisciplinary team to discuss patient progress.
• Planned and implemented treatment programs for selected patients based on evaluation results.
• Diagnosed and treated patients suffering from chronic, debilitating conditions.
• Reviewed and researched patients' medical records and charts to determine past conditions.
• Developed appropriate treatment plans for patients, both in written and oral formats.
• Instructed patients or caregivers in rationale and methods to carry out therapy.
• Evaluated and treated approximately 1000 patients in coaching in 5 years time

• Analyzed market trends and consumer behavior to inform data-driven marketing decisions and gave content for social media 2-3 times a month
• Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
• Delivered comprehensive market research reports that guided executive decision-making processes.
• Continuously researched emerging trends in the digital space to stay ahead of the curve.
• Boosted brand visibility by developing and executing strategic social media campaigns.
• Developed a comprehensive editorial calendar to streamline content planning and ensure timely execution of campaigns.

Main:

-Managed and employed 10+ staff members

- Peak gym membership around 300 clients

- Voted Franklin County's Top Rated Fitness Facility 2017-2021

- Grossed 350-500K Annually

- Trained Clients, Marketing, Sales, Management and Nearly

EVERYTHING under the ownership role.

Additionally:

• Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
• Managed day-to-day business operations, including accounting, finance, HR, marketing and public relations.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Remained up-to-date on current trends and attended industry trade shows and markets to view and order inventory.
• Maintained up-to-date administrative records to monitor operational conditions.
• Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
• Improved records management systems for leases and contracts to boost renewals timeliness.
• Optimized team hiring, training and performance.
• Discovered areas of improvement by generating quarterly operational and sales reports.
• Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
• Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Managed key accounts, including developing sales presentations and promotion initiatives to drive product sales and increase brand awareness.
• Created and monitored promotional approaches to increase sales and profit levels.
• Aligned branding initiatives and sales strategies with client goals.
• Maximized efficiency by coaching and mentoring personnel on coaching principles, industry practices, company procedures and Training software system.
• Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
• Reconciled daily sales, returns and financial reports in QuickBooks.
• Enhanced operational efficiency and productivity by managing budgets, accounts.
• Oversaw and improved deliveries through proactive coordination of daily operations.
• Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
• Managed 3 employees and 8 subcontractors by supervising daily tasks.
• Started the company with $500 and 1 client.
• Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
• Trained and motivated employees to perform daily business functions.
• Monitored fitness market conditions to set accurate product pricing and take advantage of emerging trends.
• Reduced personnel turnover and promoted employee development by recruiting team-oriented candidates and implementing new training practices.
• Trained and developed 100+ team members throughout the 8 year business history.
• Consulted with customers to assess needs and propose optimal solutions.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Directed business operations for employee company doing $400K in yearly revenue.
• Established, optimized and enforced business policies to maintain consistency and high-quality standards across the industry operations.
• Devised processes to boost long-term business success and increase profit levels.

Marketing:

• Developed and executed multi-channel marketing campaigns across email, social media, and digital advertising platforms, increasing brand engagement by X%.
• Conducted market research and competitor analysis to identify trends, target audience behavior, and growth opportunities.
• Created compelling content for websites, newsletters, blogs, and landing pages aligned with brand messaging and SEO strategy.
• Managed social media accounts (Instagram, LinkedIn, Facebook, etc.), growing followers and engagement through strategic content and analytics.
• Collaborated with sales and design teams to develop promotional materials, product messaging, and lead-nurturing funnels.
• Tracked and reported key performance indicators (KPIs) using tools like Google Analytics, Meta Ads Manager, and HubSpot, optimizing campaigns for ROI.
• Supported event planning and execution for webinars, conferences, and product launches, enhancing brand visibility.
• Improved gym membership retention by developing and implementing personalized fitness programs for clients.
• Collaborated with local businesses for cross-promotional opportunities, strengthening community ties and increasing brand visibility.
• Enhanced overall client satisfaction by consistently maintaining a clean, safe, and welcoming gym environment.
• Recruited hired, trained, and motivated a team of professional fitness instructors to deliver exceptional service to clients.
• Drove brand awareness and created a positive image for the gym in local media outlets through press releases, event sponsorships, and community involvement initiatives.
• Evaluated member feedback on gym facilities and services to make continuous improvements in response to their needs.
• Managed budget allocations effectively while optimizing resource utilization for maximum value addition across all aspects of operation.
• Managed daily operations of the gym, including staff scheduling, equipment maintenance, and financial oversight.
• Elevating member experience through proactive communication channels and addressing concerns promptly while implementing feedback-driven improvements.
• Streamlined administrative tasks such as billing processes and record keeping to improve efficiency within the business operations.
• Increased gym revenue through effective marketing strategies and community outreach initiatives.
• Monitored industry trends in fitness technology advancements to incorporate innovative solutions into the gym''s offerings when appropriate.
• Improved gym membership retention by developing and implementing personalized fitness programs for clients.