MELISSA GARLAND
Reading
Summary
Marketing professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on meeting organizational goals.
Overview
16
16
years of professional experience
Work History
Marketing Manager
Caron Treatment Centers
01.2016 - Current
- Plan, develop and oversee strategies for marketing products, services, and branding to increase maximize revenues, using a team that consists of a graphic designer and copywriter to produce high quality work. Serve as a strategic marketing partner and drive expansion and improvement of regional offices as well as residential locations. Proficiently oversee the administration of website and promotional content.
- Developing marketing strategies and plans: Creating comprehensive marketing strategies aligned with the company’s goals and target audience.
- Brand management: Ensuring consistent brand messaging across all marketing channels and materials.
- Marketing partner for all products, services, departments, and locations for company.
- Engage with the Social Media team to promote content and create specialized assets for digital platforms.
- Team leadership and coordination: Managing a team of marketing professionals, delegating tasks, and fostering collaboration.
- Identifying new opportunities: Proactively seeking out emerging marketing trends, technologies, and channels to stay ahead of the competition and drive innovation.
Senior Marketing Specialist
Caron Treatment Centers
03.2021 - 12.2024
- Direct a team of graphic designers, copywriter, and administrator to meet strict deadlines and produce high-quality work. Serve as Marketing Partner and drive expansion and improvement of regional offices as well as main residential locations. Proficiently oversee the administration of website and promotional material content.
- Developing marketing strategies and plans: Creating comprehensive marketing strategies aligned with the company’s goals and target audience.
- Assist with Brand management: Ensuring consistent brand messaging across all marketing channels and materials.
- Identifying new opportunities for growth.
Marketing Specialist
Caron Treatment Centers
11.2019 - 03.2021
- Served as Marketing Partner and drove the expansion and improvement of regional offices in the New York, Philadelphia, and Atlanta areas. Proficiently oversaw the administration of website and promotional material content.
- Delivered valuable assistance in expanding a wide range of services and initiatives as a strategic partner.
- Facilitated the Communications team, other departments, and businesses to work together more efficiently.
- Utilized Poppulo and Emma to successfully back up email marketing efforts.
- Supervised end-to-end printing process of all Marketing Collateral for the Marketing Department, including vendor management, resulting in the delivery of high-quality materials on time and within budget.
Administrative Marketing Assistant
Caron Treatment Centers
12.2016 - 11.2019
- Managed procurement of promotional items by obtaining competitive quotes and implementing an efficient inventory control system. Optimized budgets for marketing, public relations, and government affairs departments, resulting in increased efficiency and cost savings. Implemented internal communication strategy by utilizing Poppulo to coordinate and disseminate email announcements to the entire organization.
- Oversaw Caron’s storefront and vendor management for print and promotional items, streamlining the process.
- Onboarded a new vendor for print materials leading to projected cost savings of thousands in fiscal year 2019/2020.
- Led the coordination of all print projects and rebranding, resulting in a cohesive and impactful brand image.
- Provided comprehensive administrative support to the Marketing team and VP of Marketing, ensuring seamless coordination of events and meetings.
- Compiled, analyzed, and formatted marketing reports for board reports, quarterly reports, and monthly content reports.
- Planned and coordinated regional internal events per year, including events with a turnout of 150+ attendees.
Marketing and Branch Coordinator
Hidden River Credit Union
01.2010 - 01.2016
- Spearheaded the establishment and leadership of the Marketing Department. Developed and implemented strategies to mitigate risk and ensure compliance with regulatory requirements.
- Fostered strong relationships with clients, resulting in increased customer satisfaction and retention.
- Developed and implemented a highly effective communication strategy, utilizing various channels such as newsletters, mailings, social media, and website updates. Achieved significant improvements in member engagement and retention rates through the productive execution of an improved communication plan.
- Steered brand recognition and cultivated strategic partnerships with key stakeholders by skillfully representing the company at diverse community events and benefits fairs.
- Drove positive execution of multi-channel advertising campaigns across radio, TV, billboard, and print mediums, resulting in heightened brand awareness and enhanced customer engagement.
- Launched a community-wide credit union, resulting in increased accessibility and financial stability for a larger population.
- Led a cross-functional team to develop an innovative website, online, audio, and mobile banking platforms, developing improved customer engagement and satisfaction.
- Successfully designed and executed a comprehensive training program for new staff, resulting in a proficient comprehension of the organization’s products and services.
- Guided the merger of two entities and implemented a comprehensive training program for all newly onboarded personnel. Simultaneously managed operations at an additional site to ensure seamless integration and optimal performance.
- Advanced a new student lending program, ensuring seamless operation via effective training and community outreach.
- Streamlined and optimized branch lending operations resulting in increased efficiency and productivity.
- Managed a diverse portfolio of vehicle loans, personal loans, and student lines of credit, ensuring timely and accurate processing.
Education
Adobe InDesign Certificate -
Associate’s degree - Marketing and Management
McCann School of Business and Technology
01.2006
Skills
- Project Management
- B2B/B2C
- SEO
- Digital Marketing Campaigns
- Content Creation
- Social Media
- Client Relations
- Staff Supervision
- Team Leadership
- Strategic Planning
- Vendor Management
- Budget Management
- Customer Satisfaction
- Report Generation
- Cross-functional Collaboration
- Event Planning
Websites
Timeline
Senior Marketing Specialist
Caron Treatment Centers
03.2021 - 12.2024
Marketing Specialist
Caron Treatment Centers
11.2019 - 03.2021
Administrative Marketing Assistant
Caron Treatment Centers
12.2016 - 11.2019
Marketing Manager
Caron Treatment Centers
01.2016 - Current
Marketing and Branch Coordinator
Hidden River Credit Union
01.2010 - 01.2016
Associate’s degree - Marketing and Management
McCann School of Business and Technology