Dynamic sales and marketing leader with a proven track record at Greenwood House Home Care, excelling in customer relationship management and data analysis. Successfully drove revenue growth through innovative digital marketing strategies and impactful fundraising initiatives, raising over $6 million. Adept at fostering strong relationships to enhance organizational success.
Overview
17
17
years of professional experience
Work History
Vice President of Sales and Marketing
Greenwood House Home Care
Ewing
07.2024 - 03.2025
Cultivated relationships with key customers to drive revenue growth.
Analyzed customer data to identify trends and opportunities for improvement.
Redesigned all print materials for home care and hospice.
Created digital marketing.
Built relationships by meeting with doctors, community members, and other agencies.
Grow hospice and home care by increasing consumer awareness.
Development Director
Greenwood house Senior Healthcare
Ewing
03.2018 - 07.2024
Raised over $300,000 each year, raising over $6,000,000 for Greenwood House.
Plan, develop, and implement an aggressive and creative fundraising program to solicit and acquire funds for the institution, including annual, planned, and major gift programs, as well as specialized promotional or capital campaigns.
Provides detailed fundraising progress reports to the President, Board, and the Fundraising Committee.
Implement strategies to increase major gifts, unrestricted giving, endowments, foundation support, and annual giving.
Develop an individual giving program that strengthens relationships with existing annual donors, and strategically increases the base of support from individuals over time.
Oversaw the content of all the organization's fundraisings, marketing materials, brochures, and sponsorship proposals to facilitate donor engagement. Created and redesigned the organization's 30-page magazine.
Worked with the Board of Directors, Advisory Council, Foundation, and other volunteer leaders and committees to maximize their interests, time, and abilities to further the ongoing fundraising effort.
Coordinate and participate in the personal contact, cultivation, and solicitation of major donors.
Ran annual fundraising events and galas that raised at least $200,000, including up to $600,000.
Programming and Development Director
The Jewish Center of Princeton
Princeton
10.2007 - 06.2017
I ran the Hebrew High School.
I supervised the teachers.
I took the 10th graders to New Orleans each year.
Oversaw youth, congregational, and family programs.
Created holiday programs, religious programs, and social programs.
Supervised all youth programming and youth staff from 1st grade to high school.
Education
Bachelor of Arts - Communications
Temple University
Philadelphia, PA
06-2001
Skills
Customer relationship management
Data analysis
Digital marketing
Fundraising strategy
Content creation
Timeline
Vice President of Sales and Marketing
Greenwood House Home Care
07.2024 - 03.2025
Development Director
Greenwood house Senior Healthcare
03.2018 - 07.2024
Programming and Development Director
The Jewish Center of Princeton
10.2007 - 06.2017
Bachelor of Arts - Communications
Temple University
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