Power BI
Nathalie Gomez
Summary
Experienced marketing professional with a strong background in regional marketing strategies and campaign management. Proven track record of driving impactful marketing initiatives and enhancing brand presence. Recognized as a collaborative team player, prioritizing teamwork and achieving measurable results. Proficient in strategic planning, market analysis, and team leadership.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
7
7
Certifications
3
3
Languages
Work History
Regional Marketing Manager
Duty Free Americas (DFA) / UETA LAT
08.2019 - 08.2024
- Marketing Strategy Leadership: Directed marketing strategies for duty-free stores at airports and border locations across Latin America, overseeing operations for 28 stores in multiple countries.
- Revenue Growth: Increased annual sales in the eyewear and watches category by 500%, boosting revenue from $10,000 to $60,000 through targeted strategies and negotiations with key brands.
- Campaign Management: Designed and executed more than 3 monthly advertising campaigns, delivering engaging traveler experiences and meeting commercial objectives.
- Customer Engagement: Developed creative activations and promotions that increased store foot traffic and enhanced traveler preference for the brand.
- Collaborative Execution: Partnered with teams in liquor, eyewear, perfume, and chocolate categories to align campaigns with business goals.
- Market Customization: Tailored marketing strategies to regional traveler needs, resulting in improved promotional effectiveness through personalized signage and offers.
- Strategic Innovation: Contributed to developing an e-commerce platform and piloted CRM tools to optimize customer database management.
- Operational Support: Designed menus and promotional initiatives for the company’s airport restaurants.
- Key Achievement: Reduced printing, furniture, and promotional material expenses, improving efficiency while maintaining quality and meeting deadlines.
Regional Marketing Manager
Motta Internacional S.A.
07.2016 - 08.2019
- Marketing Strategy Leadership: Developed marketing strategies for over 10 brands in both duty-free and local markets, with a focus on luxury brands such as Cartier, Montblanc, Tory Burch, Longchamp, and Tag Heuer, as well as fashion brands like Fossil and Arturo Calle.
- Tailored Strategies: Created marketing plans aligned with each brand’s identity and target audience, enhancing market relevance for all 10 brands.
- Brand Events: Organized at least 1 event per month, including product launches, store remodelings, and exclusive events, managing vendors, budgets, and VIP audiences, and executing 4 major events annually.
- Strategic Partnerships: Negotiated exclusive promotions with banks, airlines, and other partners to drive store traffic, achieving at least a 100% ROI and the desired traffic in most cases.
- Duty-Free Market Expertise: Boosted sales in liquor, perfume, and eyewear categories through monthly visual campaigns, promotions, and collaborations with internal teams.
- Annual Marketing Planning: Designed and executed comprehensive yearly marketing plans that integrated traditional and digital media with in-store activations.
- Budget and Team Management: Supervised a team of six, ensuring strategy execution within budget and time constraints.
- Key Achievement: Created the ‘Bank Nights’ event, driving significant sales increases and fostering customer loyalty through exclusive experiences, meeting client acquisition targets for each event.
Regional Brand Manager
Motta Internacional S.A.
10.2013 - 07.2016
- Managed luxury and fashion brands such as Montblanc, Guess, Adidas, Tommy Hilfiger, and Coach, optimizing inventory and commercial terms across the region.
- Cost Optimization: Negotiated better pricing and terms with suppliers, enhancing margins and reducing operational costs annually.
- Inventory Management: Supervised inventory across warehouses and points of sale, ensuring high-rotation products were readily available and minimizing inventory levels to the company’s target of 3 months.
- Visual Merchandising: Collaborated with store teams to enhance product visibility, aligning displays with customer expectations and driving sales.
- Brand Collaboration: Fostered strong relationships with brands to tailor their strategies to meet local market needs and preferences.
- Key Achievement: Improved profitability and streamlined regional brand management by balancing international standards with local market demands, resulting in better cost efficiency and brand alignment.
Brand Manager – Panama
IMSA
06.2011 - 10.2013
- Responsible for positioning luxury cosmetics and fragrance brands in Panama, managing more than five leading names, including Lancôme, Clarins, Ralph Lauren, and Giorgio Armani.
- Commercial Relationships: Fostered and maintained strong relationships with key brands and clients, managing procurement and overseeing 4-6 major product launches annually.
- Team Leadership: Supervised and trained a team of more than 15 beauty advisors, driving sales through targeted incentives and rewards programs.
- Activations and Events: Coordinated monthly product activations and press events, enhancing brand visibility across 10+ stores and driving local market engagement.
- Promotions: Developed and executed promotional campaigns for key dates, ensuring alignment between products and consumer expectations to boost sales.
Regional Project Manager
Nestlé Central America
01.2010 - 06.2011
- Developed new food products and successfully managed over 12 projects simultaneously.
- Cross-functional Project Management: Coordinated product development projects across sales, production, procurement, and manufacturing teams, involving over 25 people in each meeting.
- Process Automation: Led the training and implementation of tools to automate processes, improving efficiency for more than 80 employees company-wide.
- Product Development: Managed the entire product development lifecycle, from concept to final production, ensuring timely and high-quality delivery.
Education
Bachelor of Science - Industrial Engineering
Purdue University
West Lafayette, IN 08.2006 - 12.2009
Bachelor of Arts -
Florida State University
Panama & Tallahassee, FL 01.2005 - 07.2006
Skills
Marketing plan development
Strategic marketing campaigns
Client relationship management
Self motivation
Decision-making
Effective communication
Organizational skills
Attention to detail
Problem-solving aptitude
Creative thinking
Certification
Fundamentals of Digital Marketing, Google
Highlightedachievements
- Increased sales through tailored marketing strategies.
- Built strategic alliances with global brands.
- Created campaigns that enhanced brand visibility and delivered positive commercial outcomes.
Software
Ms Office
Trello
Monday
Mailchimp
Canva
Timeline
Regional Marketing Manager
Duty Free Americas (DFA) / UETA LAT
08.2019 - 08.2024
Regional Marketing Manager
Motta Internacional S.A.
07.2016 - 08.2019
Regional Brand Manager
Motta Internacional S.A.
10.2013 - 07.2016
Brand Manager – Panama
IMSA
06.2011 - 10.2013
Regional Project Manager
Nestlé Central America
01.2010 - 06.2011
Bachelor of Science - Industrial Engineering
Purdue University
08.2006 - 12.2009
Bachelor of Arts -
Florida State University
01.2005 - 07.2006
Fundamentals of Digital Marketing, Google
Jun 2020
Google Ads Certification
May 2020
EXMA
Aug 2018
Change Management, Leadership Program & Coaching
Oct 2019
Retail Day, CEREP
Aug 2018
The Power of Instagram, FCDS-IESA
Mar 2018
Digital Marketing and Neuromarketing Conference, CDS
Oct 2017
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