Detail-oriented and motivated finance major with hands-on experience in tax preparation, project coordination, and client services. Proven ability to manage multiple responsibilities in fast-paced environments, while maintaining accuracy and professionalism. Skilled in financial documentation, communication, and office operations. Eager to apply analytical and organizational skills in a graduate-level finance program.
Marketing Research Project - MKTG 342: Marketing Research
The Impact of Influencer Marketing on Customer Purchasing Decisions in the Snack Food Industry Among College Students
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Designed and distributed surveys, gathered data, and analyzed purchasing behavior trends among college students in the snack food industry.
Applied market research techniques including problem definition, questionnaire design, sampling, data collection, and statistical analysis.
Delivered a comprehensive report with actionable insights and recommendations for leveraging influencer marketing to drive sales.