Nicholas Rotelli
4732 Franklin Circle, Pipersville,PA
Summary
Detail-oriented Business Insights Analyst skilled in storytelling analytics and data visualization. Demonstrated success in optimizing digital marketing campaigns through strategic, cross-team collaboration and data-driven insights, contributing to enhanced client performance.
Overview
8
8
years of professional experience
Work History
Business Insights Analyst
CMI Media Group
Philadelphia, PA
08.2023 - Current
- Analyzed data trends to inform strategic recommendations for digital marketing pharmaceutical campaigns.
- Closely collaborated with cross-functional teams to optimize up to 18 digital media campaigns at a time on data-driven marketing strategies.
- Utilized multiple advanced analytics tools to enhance reporting deliverables.
- Developed comprehensive monthly and quarterly reports summarizing campaign performance metrics for client teams.
Bartender / Head Barback
Maxwell's On Main
Doylestown, PA
09.2021 - 02.2025
- Crafted high-quality cocktails and beverages, ensuring consistent taste and presentation.
- Managed inventory levels and back-of-house operations, including ordering supplies to maintain optimal stock.
- Utilized multiple point-of-sale and management systems for daily operations.
Line Crewman
Leading Edge Aviation
Doylestown, PA
09.2018 - 05.2019
- Operated ground support equipment to ensure timely aircraft service.
- Maintained daily customer transactions and rental fleet information using data programs.
- Managed airport operations to ensure timely refueling and maintenance of aircraft before flights.
Education
Bachelor of Science - Management Information Systems
Pennsylvania State University
University Park, PA05-2023
Skills
- Proficient in Microsoft Office suite
- Data visualization tools, including DOMO and Tableau
- Campaign Management Platforms: Google Analytics and Google Campaign Manager
- Experience with SQL querying
- Time management
- Analytics and Insights
Timeline
Business Insights Analyst
CMI Media Group
08.2023 - Current
Bartender / Head Barback
Maxwell's On Main
09.2021 - 02.2025
Line Crewman
Leading Edge Aviation
09.2018 - 05.2019
Bachelor of Science - Management Information Systems
Pennsylvania State University
Interests
- Student Pilot: I love aviation and enjoy studying and training to fly aircraft at my local airport!
- Outdoor Recreation: Traveling to national parks, snowboarding, hiking, and anything between
- Film Photography: Restoring vintage cameras and processing my own photography