Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nicholas Sanayka

St. Clair

Summary

Adaptable professional with 5+ years of experience and proven success across a broad array of industries during my career. An unequivocally hard worker and swift learner; I aim to continue my professional and personal development in a permanent setting.

Overview

12
12
years of professional experience

Work History

Director of Sales & Marketing

Consulate Healthcare-Luther Ridge at Seiders Hill
05.2024 - Current
  • Establish/Re-establish relationships, rapport, & connections within Schuylkill County community on behalf of Luther Ridge. Including, but not limited to: Hospitals, Personal Care Communities, Rehab Centers, Skilled Nursing Facilities, Home Health/Hospice entities, Senior Outreach Services, Marketing/Caregiver Groups, Volunteer and Religious groups, other community entities and potential referral partners
  • Conduct consistent outreach to all community referral partners, prioritizing based on volume
  • Emphasizing communication with social workers and case managers to ensure smooth communication and optimal processes when called upon
  • Attend and/or host community events monthly to foster community presence both within Luther Ridge as well as within other community entities
  • In conjunction with Maintenance and Executive Director, oversee room readiness for all potential and actual move-ins
  • Sole team member responsible for handling facility tours. Showcasing Ground Floor with amenities as well as 3 Residential Floors
  • Sole team member responsible for Pre Admissions, Admissions, and Contract paperwork
  • Work with residents and support systems to ensure smooth move-in process. Full cycle oversight from initial inquiry to official move-in and typically for the first month of residency
  • Optimize Admissions Process, including, but not limited to: Implementation of Rotational Seasonal Sales Promotions, Implementation of Official Documentation regarding Move-Ins, Room Changes, Promotional lock-ins, 14-Day Notice Requirements, and more.
  • Work in conjunction with administration to purchase and oversee furniture inventory for site
  • Develop reports for Regional Staff for site obstacles, i.e.: Residential Heating & Cooling issues, flooring issues, etc.
  • Daily reports of census, weekly reports of activity, census movement and general status
  • Attend Health Fairs, Case Management Engagements, Marketing Events, and other opportunities for business development
  • Conduct Competitive analysis on local competition. Compare and contrast by providing recommendations for improvements to Executive Dir and Regional Staff
  • Participate in Resident Medical Assessments for potential admission. Provide feedback to DON or other qualified clinical member and conduct next steps for admission with family/resident
  • Coordinate with Activities Dept to ensure consistent, successful activities for residents in-house. Occasionally partner with Activities Dept to promote fun, successful events and activities at Luther Ridge that the community can enjoy and often participate in
  • Oversee key distribution and retention for resident rooms, mailboxes and security deposit boxes
  • Report directly to Regional VP of Sales, Ops and Senior VP of Regional Sales weekly on status on-site
  • Participate in Monthly Resident Council as a Dept Head
  • Participate in Monthly Family Town Halls as a Dept Head
  • Developed and implemented incentive program for feedback via QR Code or url provided via postcard during tours. Offer small dunkin coffee or small ritas italian ice for responses to 5 basic questions and an open ended space.
  • Market Overlook Program for "Memory Concern Floor" (Not licensed for locked unit)
  • Develop and oversee plan for Renovations of 25+ residential rooms with assistance from maintenance and administration
  • Solely handle all referrals, marketing/sales inquiries for the 4 story, 96 Room Assisted Living Facility
  • Miscellaneous Duties Assigned to Role

Marketing Manager

GHG Home Care
11.2023 - 03.2024
  • Tasked with obtaining referrals and live leads of low-income Pennsylvanians interested in applying for Home & Community Based Waiver Services
  • Closely oversaw & chaperoned the application process via Pennsylvania's Independent Enrollment Broker: Maximus
  • Assisted interacting with Area On Aging, Maximus, County Assistance & Management Care Organizations
  • Acted as a Community Liaison attending conferences, meetings, events, job fairs & more as a representative of GHG Home Care
  • Assisted Human Resources with Recruiting & Onboarding Direct Care Workers to assist clients
  • Developed brand awareness within the 9 licensed counties associated with my branch
  • This included active & passive marketing, frequent travel to pertinent locations & the ability to work round clock when persistent issues occurred
  • Brand Ambassador tasked with all communication regarding potential clientele & their potential staff

Client Services Supervisor

Aveanna Healthcare
04.2023 - 11.2023
  • Act as the main point of contact/liaison for all Patients/Families, Caregivers, Nurses, Insurance Companies, Medical Providers, Physicians' offices, & all other professional partners of Aveanna
  • Schedule & oversee all services provided by Aveanna Agents, coordinating with Insurance, Patients & their Representatives, along with Aveanna Staff (both field & office)
  • Recruiting a variety of leads sourced via icims recruiting platform, Indeed, & other recruiting tools
  • Handle initial contact, interview, & negotiate hiring conditions with prospects
  • Transition to Human Resources upon hire
  • Develop and implement strategies to improve client satisfaction and retention rates
  • Managing ROI on marketing strategies & referral programs, Negotiating & overseeing labor rates of field staff, maintaining business prudent strategies of hiring & staffing
  • Manage, mitigate & resolve conflicts of professional & personal origins within field staff & patients/families
  • Provide elite customer service through diligent updates on all pertinent activities related to day-to-day operations of the agency
  • Oversee implementation of referrals' services from a multitude of sources

Retirement Representative

Pennsylvania School Employees Retirement System
01.2022 - 09.2022
  • Company Overview: The Pennsylvania Public School Employees Retirement System (PSERS) has one of the most complex retirement codes in the nation
  • Constantly ensure proper phone coverage of call center, providing in-depth responses to Members' inquiries regarding their PSERS accounts
  • Meet expectation of 20 satisfactory calls fielded via Call Center queue
  • Analyze, research, & address member inquiries assigned to Representatives via Secure Messaging & PS Contact email format
  • Execute completion of assigned Member Estimates based on information provided by a given member
  • Estimates show projections of all Retirement Options of a given member based on information provided
  • Research & conduct 'Retirement Exit Counseling Sessions' (RECs) via Microsoft Teams
  • RECs are ~90 minute audio & visual presentations on the process of retiring through PSERS
  • In addition to the scripted presentation, Representatives provide real-time answers to members' inquiries
  • Reps have a large autonomy over how RECs are conducted as long as the material is provided clearly
  • The Pennsylvania Public School Employees Retirement System (PSERS) has one of the most complex retirement codes in the nation

Customer Implementation Specialist

Roadrunner Recycling
04.2021 - 01.2022
  • Successfully transition closed portfolios through the Implementation Stage of the RoadRunner Lifecycle
  • Persuading reluctant customers to buy products or services, and influencing and negotiating with Customers to meet sales goals
  • Prioritizing and allocating time to effectively achieve project deliverables
  • Management & leadership skills: Planning & execution - Highly Proficient
  • Initiate the professional relationship with new clients by identifying Waste/Recycling needs at all affiliated locations
  • Specifically identifying any non-negotiable(s), servicing restrictions, logistical issues, preferences, etc
  • Work in harmony with Customer Strategists to execute a plan that is dually accepted by the client & able to provide necessary savings
  • Acknowledge & address any and all obstacles to customer implementation/satisfaction
  • Work with both clients directly & local haulers via Customer Strategists to overcome obstacles
  • Upon successful implementation, warmly transition account to Customer Success Manager who handles the account for the remainder of its lifetime
  • Handle large pipeline of multiple geographic business locations simultaneously
  • Schedule & conduct communication via phone call, email, & text to ensure satisfaction during implementation
  • Consistently meet with team members of a plethora of departments

Lead Intake Coordinator

All Generations Home Care
04.2021 - 08.2021
  • Handled an extreme majority of all incoming Home Care Leads provided by third party source via Corporate
  • Daily communicative attempts to lukewarm leads, which were lightly qualified
  • Provide initial introduction to myself & company
  • Established 5-Step system of approval for prospective caregivers & their kin; Implemented with new-hire following myself
  • For willing applicants, introduce the process of applying for desired services through Waiver Programs
  • Provide in-depth explanation of the process, its expectations, and what it entailed
  • Very intimately guided applicants & their caregivers through the aforementioned 5-step process involving the PA Dept of Human Services & County Assistance Offices
  • Solely responsible for advising applicants & caregivers of practices, laws, & procedures to follow
  • Escort all parties involved through the process, ensuring their hiring with the agency
  • Executing call list via SalesForce of ~100 leads
  • Single handedly facilitated the agency's day-to-day intake operation

Head Marketing Associate

O'Connor Law
10.2019 - 04.2020
  • Liaison between the firm and all of its professional marketing partners and any potential professional marketing partners
  • Coordinated the large majority of the firm's marketing efforts, which include a wide variety of advertising campaigns, SEO tracking, content management, purchases, and all marketing communications
  • Conducted marketing research to expand my personal knowledge and provide new/updated effective legal marketing practices
  • This included attending marketing seminars/webinars, and other miscellaneous research

Seasonal Clerk

Fine Wine & Good Spirits, Pennsylvania Liquor Control Board
06.2013 - 01.2017
  • Serve the needs of any customer, including but not limited to: Working the PLCB POS system to complete transactions, showing customers to their desired product, answering questions or concerns regarding products, packaging and loading of large orders into customer's transportation, providing guidance and assistance in a multitude of ways
  • When inquisitions went above my head, I made sure that the inquirers spoke with proper PLCB staff
  • Unload the weekly or bi-weekly shipment of merchandise into the store, and then into proper storage locations
  • Restock shelves, move displays, break down shipping materials, 'face' the store, janitorial duties, etc

Education

Bachelor of Arts - Communications, Public Leadership & Advocacy

Bloomsburg University of Pennsylvania
Bloomsburg, PA

B.A. - Strategic Communications

West Virginia University
Morgantown, WV
05.2016

Skills

  • Fluent in Microsoft Office
  • Search Engine Optimization (SEO)
  • Customer Service Relationship Management
  • Content Management
  • Legal Research
  • Willing to Adapt
  • Eager to Learn
  • 92 GWAM
  • Branding
  • Google Analytics
  • Digital Marketing
  • Marketing
  • Public Relations
  • Email Marketing
  • CRM software
  • Analysis skills
  • Content development
  • Facebook Advertising
  • Google Docs
  • Sales
  • Project management
  • Salesforce
  • Account management
  • Presentation skills
  • Content creation

Timeline

Director of Sales & Marketing

Consulate Healthcare-Luther Ridge at Seiders Hill
05.2024 - Current

Marketing Manager

GHG Home Care
11.2023 - 03.2024

Client Services Supervisor

Aveanna Healthcare
04.2023 - 11.2023

Retirement Representative

Pennsylvania School Employees Retirement System
01.2022 - 09.2022

Customer Implementation Specialist

Roadrunner Recycling
04.2021 - 01.2022

Lead Intake Coordinator

All Generations Home Care
04.2021 - 08.2021

Head Marketing Associate

O'Connor Law
10.2019 - 04.2020

Seasonal Clerk

Fine Wine & Good Spirits, Pennsylvania Liquor Control Board
06.2013 - 01.2017

B.A. - Strategic Communications

West Virginia University

Bachelor of Arts - Communications, Public Leadership & Advocacy

Bloomsburg University of Pennsylvania

Similar Profiles

CREATE PROFILE
Nicholas Sanayka