Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
Nick Vassallo

Nick Vassallo

Philadelphia

Summary

Sales management professional (10+ years), with extensive experience training teams, improving performance, and driving revenue across multiple industries. Skilled in onboarding new hires, developing sales playbooks, conducting call reviews and role-plays, and using KPIs to identify gaps and strengthen execution. Known for building high-performing teams, improving conversion rates, and delivering a structured, scalable sales process that supports long-term growth.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Thrive Membership Coordinator

City Fitness Philly
05.2025 - Current

• Lead onboarding and sales coaching for new membership advisors, focusing on qualification, value framing, and closing skills.
• Deliver structured assessments, needs analyses, and sales presentations that improve conversion rates and client retention.
• Track performance KPIs and use data to identify coaching opportunities, adjust processes, and increase sales output.
• Run daily and weekly sales meetings to align team goals, sharpen talk tracks, and reinforce expectations.
• Partner with trainers and operations to ensure smooth onboarding, consistent service delivery, and high engagement.

Sales Manager

Mariners Learning System
01.2021 - 12.2024

• Owned the full onboarding and training process for all new employees, including remote hires, covering sales playbooks, product knowledge, and support procedures.
• Trained and coached staff through role plays, call reviews, shadow sessions, and structured feedback loops, leading to increased conversion and customer satisfaction.
• Ran weekly KPI-focused meetings, performance reviews, and product update briefings to align the team and improve execution.
• Built onboarding materials, standard operating procedures, demo scripts, and internal documentation used across the organization.
• Supported sales growth by guiding customers to the appropriate licensing tracks while upselling value-added packages.
• Wore multiple hats in a startup environment, supporting sales, marketing, customer success, and operations simultaneously.
• Leveraged SEO strategies, email marketing, and content improvements to increase inbound leads and optimize digital performance.
• Used CRM insights to diagnose performance gaps and implement corrective coaching strategies.

Sales Manager

Edge Fitness Club
01.2019 - 01.2021

• Led a high-volume sales team, coaching sales reps on outreach quality, pitch structure, closing techniques, and daily performance habits.
• Built onboarding frameworks for new hires and developed sales scripts, talk tracks, and follow-up strategies.
• Managed community outreach efforts and inbound lead funnels that increased membership growth.
• Conducted weekly team KPI reviews and coached reps to improve consistency and productivity.

Assistant General Manager /Team Trainer

Rocksteady Promotions
09.2017 - 09.2018

• Hired, onboarded, and trained new sales representatives in a fast-paced, commission-driven environment.
• Coached reps through objection handling, lead generation, and customer interaction to improve productivity and earnings.
• Held team meetings centered on KPIs, performance accountability, and skill development.
• Managed interviews, performance evaluations, daily goal setting, and multi-campaign sales operations.

Nightlife Ambassador

Centerstage Entertainment
01.2016 - 08.2017

• Coordinated engaging nightlife events and activities that attracted diverse audiences across major casino and nightclub venues in New Jersey and Pennsylvania.
• Built strong face-to-face relationships with high-end clientele while delivering exceptional guest experiences in fast-paced environments with 2,000+ attendees per night.
• Enhanced brand visibility through social media campaigns, mobile outreach, and on-street promotional efforts.
• Established community connections by networking with local businesses, influencers, and venue partners.
• Trained and onboarded new team members, ensuring they understood operational standards and customer service expectations.
• Led and collaborated with teams to ensure smooth event execution and consistent service delivery.

Grounds Supervisor

Aramark
09.2014 - 08.2017
  • Supervised grounds maintenance team, ensuring high standards of service and performance.
  • Coordinated vendor relationships, managing schedules and service delivery for landscape projects.
  • Implemented safety protocols, reducing workplace accidents and ensuring compliance with regulations.
  • Managed equipment inventory, overseeing maintenance schedules and repairs to optimize performance.
  • Conducted regular inspections of grounds, identifying areas for improvement and implementing corrective actions.
  • Collaborated with management on budget planning, ensuring effective resource allocation for projects.

Shift Manager

Wawa
11.2011 - 06.2014
  • Coordinated shift operations to ensure seamless service and operational efficiency throughout busy periods.
  • Implemented inventory management strategies that reduced waste and improved product availability.
  • Monitored employee performance to identify training needs and enhance overall team effectiveness.
  • Ensured safety compliance by conducting regular inspections and reinforcing workplace safety protocols.
  • Resolved customer complaints promptly, enhancing customer satisfaction and loyalty.
  • Conducted performance reviews to provide constructive feedback and foster employee development.

Education

Associate of Science - Exercise Science

Bucks County Community College
Newtown, PA
01-2027

Skills

  • Microsoft Excel, Word, Powerpoint Certified
  • CRM software Experience
  • SEO/Marketing Experience
  • Active member engagement
  • Verbal and written communication
  • Membership processing
  • Written and oral communication
  • Sales strategy
  • Issue resolution
  • Team Training
  • Relationships and rapport

Accomplishments

  • Matched City Fitness' entire prior 16-month bonus record by achieving four goal revenue months since joining in May 2025.
  • Improved team performance through structured sales training, role-plays, and daily coaching.
  • Reduced new-hire ramp time by building clear onboarding workflows and expectations.
  • Increased assessment conversions through stronger scripting, qualification, and CRM follow-up.
  • Strengthened accountability by implementing KPI tracking, daily huddles, and weekly reviews.
  • Streamlined communication between sales, operations, and training teams to improve member onboarding.
  • Drove consistent revenue growth using consultative selling strategies and needs-based solutions.
  • Enhanced customer satisfaction through clear communication and tailored service recommendations.
  • Recognized for stabilizing and elevating a previously inconsistent sales environment.

Certification

  • Personal Training Certification (NASM)
  • CrossFit Level 1 Trainer Certificate
  • Microsoft Excel 2025 Introductory, Pearson; Issued May 2025
  • Microsoft PowerPoint 2025 Introductory, Pearson; Issued May 2025
  • Microsoft Word 2025 Introductory, Pearson; Issued May 2025

Timeline

Thrive Membership Coordinator

City Fitness Philly
05.2025 - Current

Sales Manager

Mariners Learning System
01.2021 - 12.2024

Sales Manager

Edge Fitness Club
01.2019 - 01.2021

Assistant General Manager /Team Trainer

Rocksteady Promotions
09.2017 - 09.2018

Nightlife Ambassador

Centerstage Entertainment
01.2016 - 08.2017

Grounds Supervisor

Aramark
09.2014 - 08.2017

Shift Manager

Wawa
11.2011 - 06.2014

Associate of Science - Exercise Science

Bucks County Community College
Nick Vassallo