Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nikerrah Williams

Easton

Summary

Results-driven professional with 18 years of extensive experience in the beauty industry. Proven track record of success in team leadership, sales growth, and delivering exceptional customer experiences. Proficient in all aspects of beauty retail operations, including inventory management, product promotion, and staff training. Deep understanding of industry trends, beauty products, and customer preferences. Strategic thinker passionate about driving business success through innovative strategies and exceptional leadership qualities.

Overview

12
12
years of professional experience

Work History

Assistant Visual Merchandiser Manager

URBN
07.2024 - Current
  • Reduced overhead costs by identifying inefficiencies in store layout and merchandise presentation methods, recommending targeted improvements.
  • Increased customer satisfaction by providing superior visual merchandising solutions tailored to specific client needs.
  • Enhanced store aesthetics by designing and implementing visually appealing merchandise displays.
  • Collaborated with store managers to optimize product placement and sales, resulting in increased revenue.
  • Played a key role in seasonal changeovers, preparing stores for fresh merchandise rotations with minimal downtime.
  • Contributed to team success by consistently meeting or exceeding monthly sales goals through effective visual merchandising techniques.
  • Delivered comprehensive employee training on visual merchandising best practices, empowering staff members to maintain high-quality presentations independently.
  • Increased overall store appeal with creative signage designs that effectively communicated promotions and discounts to customers while maintaining brand identity standards.
  • Stayed current on industry trends and competitor strategies through market research and continued professional development.
  • Enhanced overall store appearance by applying careful consideration to product and display locations.
  • Organized store merchandise racks by size, style, and color.
  • Proposed new ideas and concepts to enhance merchandise displays.
  • Monitored store traffic and customer engagement to determine display effectiveness.
  • Cross-trained existing employees to maximize team agility and performance.
  • Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
  • Improved customer satisfaction scores by overhauling customer service protocols and training staff in customer engagement techniques.

Operations Manager

Kohl’s/Sephora
10.2023 - Current
  • Developed and implemented operational procedures to ensure quality standards are met.
  • Monitored and improved efficiency of processes, team performance, and customer service.
  • Directed operations staff by providing guidance, training, and support in order to meet company objectives.
  • Greeted customers upon arrival and provided assistance with product selection.
  • Assisted in setting up displays, restocking shelves, and keeping the store clean and organized.
  • Demonstrated products to customers and answered questions about features and benefits.
  • Provided beauty advice based on customer needs and preferences.
  • Performed cashier duties such as ringing up sales, processing payments, and handling returns and exchanges.
  • Attended regular training sessions to stay informed on new products and trends in the industry.
  • Assisted customers in finding appropriate skin care solutions by recommending specific products.

Prestige Sales Manager

Ulta Beauty-Phillipsburg, NJ
07.2018 - 01.2023
  • Responsible for more than fifty percent of the overall store sales
  • Builds client relationships and provide vender support
  • Manages more than 75% of store
  • Conduct interviews
  • Established relationships with key decision makers in target markets to facilitate business development.
  • Created promotional materials such as brochures, flyers and email campaigns to increase brand recognition.
  • Implemented strategies for upselling products and services to existing customers.
  • Assisted customers in purchasing decisions by asking open-ended, probing questions, determining each customer's financial capabilities and needs.
  • Analyzed and researched fashion-forward trends to stay current in market.
  • Resolved customer complaints regarding sales and service.
  • Coached, developed and motivated team to achieve revenue goals.

Counter Manager Lancôme Cosmetics

Ulta Beauty-Phillipsburg, NJ
10.2016 - 07.2018
  • Assisted guests in selection and purchase of products, modeling guest service standards, and maintaining store standards
  • Responsible for achieving daily/weekly sales goals
  • Ensured that floor sets and visual merchandising standards are met
  • Responsible for filing tester and stock orders by the end of the month.
  • Developed sales plans to increase product visibility and customer awareness.
  • Assisted with store operations, including inventory management and stock replenishment.
  • Ensured compliance with all safety regulations within the store environment.
  • Provided feedback on customer purchases to ensure satisfaction with products purchased.
  • Organized promotional events to maximize sales opportunities in the store.

Freelance Makeup Artist

Makeup-North Jersey, NJ
09.2013 - 10.2016
  • Provided makeup, skin care consultations, and application for clients
  • Established professional rapport and ongoing relationships with existing clients and utilized referrals to develop new client contacts.
  • Demonstrated makeup application techniques to clients based on individual features and preferences.
  • Maintained a clean and sanitary work area in accordance with health regulations.
  • Applied corrective makeup techniques to cover blemishes, dark circles, and other skin discolorations.
  • Conducted demonstrations at cosmetic counters to promote new products.
  • Performed makeovers for fashion shows and special events.
  • Inspected makeup brushes and other tools before use to ensure proper hygiene standards
  • Educated customers on proper usage of skincare products for optimal results.
  • Developed customized facial treatments utilizing various methods like contouring or highlighting.

Education

Esthetician License - Skin Care/Makeup

The Beauty Institute
Allentown, PA
01-2022

Ecole 4-day training (Certified) - Product Training(skin Care And Makeup)

Lancôme
10.2016

Skills

  • Business Planning
  • Relationship Building
  • Product Demonstrations
  • Customer Engagement
  • Products knowledge
  • Customer Retention
  • Customer Service
  • Team Development
  • Leadership

Timeline

Assistant Visual Merchandiser Manager

URBN
07.2024 - Current

Operations Manager

Kohl’s/Sephora
10.2023 - Current

Prestige Sales Manager

Ulta Beauty-Phillipsburg, NJ
07.2018 - 01.2023

Counter Manager Lancôme Cosmetics

Ulta Beauty-Phillipsburg, NJ
10.2016 - 07.2018

Freelance Makeup Artist

Makeup-North Jersey, NJ
09.2013 - 10.2016

Esthetician License - Skin Care/Makeup

The Beauty Institute

Ecole 4-day training (Certified) - Product Training(skin Care And Makeup)

Lancôme

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Nikerrah Williams