Nikerrah Williams
Easton
Summary
Results-driven professional with 18 years of extensive experience in the beauty industry. Proven track record of success in team leadership, sales growth, and delivering exceptional customer experiences. Proficient in all aspects of beauty retail operations, including inventory management, product promotion, and staff training. Deep understanding of industry trends, beauty products, and customer preferences. Strategic thinker passionate about driving business success through innovative strategies and exceptional leadership qualities.
Overview
13
13
years of professional experience
Work History
Assistance store manager
Sally Beauty
Easton
07.2025 - Current
- Managed daily store operations and ensured adherence to company policies.
- Exceeded key performance indicators (KPIs) including UPT, ATV, and conversion through effective selling behaviors and client engagement.
- Trained and mentored staff to improve product knowledge and enhance customer service.
- Conducted regular staff meetings to communicate goals and expectations clearly.
- Developed relationships with customers to foster loyalty and increase repeat business.
- Recruited, trained and supervised new employees.
- Oversaw inventory management, including stock replenishment and organization.
- Implemented visual merchandising standards to enhance product presentation.
Assistant Visual Merchandiser Manager
URBN
07.2024 - 08.2025
- Reduced overhead costs by identifying inefficiencies in store layout and merchandise presentation methods, recommending targeted improvements.
- Increased customer satisfaction by providing superior visual merchandising solutions tailored to specific client needs.
- Enhanced store aesthetics by designing and implementing visually appealing merchandise displays.
- Collaborated with store managers to optimize product placement and sales, resulting in increased revenue.
- Played a key role in seasonal changeovers, preparing stores for fresh merchandise rotations with minimal downtime.
- Contributed to team success by consistently meeting or exceeding monthly sales goals through effective visual merchandising techniques.
- Delivered comprehensive employee training on visual merchandising best practices, empowering staff members to maintain high-quality presentations independently.
- Increased overall store appeal with creative signage designs that effectively communicated promotions and discounts to customers while maintaining brand identity standards.
- Stayed current on industry trends and competitor strategies through market research and continued professional development.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Monitored store traffic and customer engagement to determine display effectiveness.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Improved customer satisfaction scores by overhauling customer service protocols and training staff in customer engagement techniques.
Operations Manager
Kohl’s/Sephora
10.2023 - 07.2024
- Developed and implemented operational procedures that enhanced quality standards and ensured compliance.
- Monitored and improved efficiency of processes, team performance, and customer service metrics.
- Directed operations staff, providing guidance and training to align team performance with company objectives.
- Demonstrated products to customers and answered questions about features and benefits.
- Provided beauty advice based on customer needs and preferences.
- Attended regular training sessions to stay informed on new products and trends in the industry.
- Assisted customers in finding appropriate skin care solutions by recommending specific products.
Prestige Sales Manager
Ulta Beauty-Phillipsburg, NJ
07.2018 - 01.2023
- Achieved more than fifty percent of the overall store sales.
- Builds client relationships and provide vendor support
- Implemented strategies for upselling products and services to existing customers.
- Conducted interviews with candidates to assess qualifications and fit for the position.
- Established relationships with key decision makers in target markets to facilitate business development.
- Created promotional materials, including brochures, flyers, and email campaigns, to elevate brand recognition.
- Resolved customer complaints regarding sales and service.
- Analyzed and researched fashion-forward trends to stay current in market.
- Coached and developed team to consistently achieve revenue goals.
Counter Manager Lancôme Cosmetics
Ulta Beauty-Phillipsburg, NJ
10.2016 - 07.2018
- Assisted guests in selection and purchase of products, modeling guest service standards, and maintaining store standards
- Responsible for achieving daily/weekly sales goals
- Ensured that floor sets and visual merchandising standards are met
- Responsible for filing tester and stock orders by the end of the month.
- Developed sales plans to increase product visibility and customer awareness.
- Assisted with store operations, including inventory management and stock replenishment.
- Ensured compliance with all safety regulations within the store environment.
- Provided feedback on customer purchases to ensure satisfaction with products purchased.
- Organized promotional events to maximize sales opportunities in the store.
Freelance Makeup Artist
Makeup-North Jersey, NJ
09.2013 - 10.2016
- Provided makeup, skin care consultations, and application for clients
- Established rapport with clients, fostering ongoing relationships and leveraging referrals to expand client base.
- Applied corrective makeup techniques to cover blemishes, dark circles, and other skin discolorations.
- Developed customized facial treatments utilizing various methods like contouring or highlighting.
- Conducted engaging demonstrations at cosmetic counters, effectively promoting new products to enhance customer interest.
- Conducted demonstrations at cosmetic counters to promote new products.
- Developed customized facial treatments incorporating contouring and highlighting techniques to meet individual client needs.
Education
Esthetician License - Skin Care/Makeup
The Beauty Institute
Allentown, PAEcole 4-day training (Certified) - Product Training(skin Care And Makeup)
Lancôme
Phillipsburg, NJ 10.2016 - 10.2016
Skills
- Business Planning
- Relationship Building
- Product Demonstrations
- Store displays
- Operations
- Customer Engagement
- Products knowledge
- Customer Retention
- Customer Service
- Team Development
- Leadership
- Sales Growth
Timeline
Assistance store manager
Sally Beauty
07.2025 - Current
Assistant Visual Merchandiser Manager
URBN
07.2024 - 08.2025
Operations Manager
Kohl’s/Sephora
10.2023 - 07.2024
Prestige Sales Manager
Ulta Beauty-Phillipsburg, NJ
07.2018 - 01.2023
Ecole 4-day training (Certified) - Product Training(skin Care And Makeup)
Lancôme
10.2016 - 10.2016
Counter Manager Lancôme Cosmetics
Ulta Beauty-Phillipsburg, NJ
10.2016 - 07.2018
Freelance Makeup Artist
Makeup-North Jersey, NJ
09.2013 - 10.2016
Esthetician License - Skin Care/Makeup
The Beauty Institute