RANDALL RIDER
New Holland
Summary
Top-producing Sales Manager with a history of achievement at all levels. Persuasive communicator and strategic planner with strong problem-solving skills and an analytical approach. Expert in sales and team building bringing a 25-year track record of success.
Overview
30
30
years of professional experience
Work History
Northeast Sales Manager
Ferti Technologies Inc.
03.2023 - Current
- Developed comprehensive account plans for top-tier clients to maximize revenue potential across all product lines.
- Increased sales revenue by developing and implementing strategic sales plans tailored to the Northeast market.
- Fostered a positive work environment that encouraged open communication, teamwork, and high standards of professionalism.
- Facilitated cross-functional collaboration between sales, customer service, and operations teams to ensure seamless customer experiences.
- Provided exceptional customer service to maintain high levels of client satisfaction, leading to increased referrals from satisfied customers.
- Expanded brand visibility by conducting product presentations at industry trade shows and events.
- Established strong relationships with key clients, resulting in long-term partnerships and repeat business.
- Successfully launched new products in the Northeast market by cultivating partnerships with influential industry leaders.
Sales Manager
Genesis Turfgrass Inc.
03.2021 - 03.2023
- Successfully manage a distribution network with 12 sales representatives in the turf and ornamental market in the Mid-Atlantic region
- Developed new revenue opportunities
- Successfully manage all manufacturer and distributor relations in all sectors of industry
- Developed protocols for inventory management and purchasing with operations team
- Oversee sales meetings and training for all manufacturers and distributor representatives
National Sales Manager
Performance Nutrition
07.2010 - 03.2021
- Successfully manage distribution accounts for all turf and ornamental products supplied by Performance Nutrition.
- Oversee regional sales managers for the turf and ornamental product line.
- Involved in product development and programs.
- Develop pricing structure and programs for the distribution network.
- Present technical information on products to educational attendees.
- Develop training protocols for distribution sales reps.
Technical Sales Representative
Finch Turf Services
09.2009 - 07.2010
- Successfully managed turf accounts for John Deere equipment sales and their allied partners.
- Presented large proposals for capital expenditures for golf, sports turf and lawn care.
Technical Sales Representative
Fisher and Son Co., Inc
09.2001 - 09.2009
- Successfully managed 150 end user accounts.
- Prepared technical programs for end users.
- Presented technical information to small groups.
Golf Course Superintendent
Garrison's Lake Golf Club
03.1999 - 09.2001
- Successfully managed and maintained an 18-hole semiprivate golf course and clubhouse grounds.
- Recruited, trained and supervised a crew of twelve; scheduled employees and made work assignments.
- Investigated vendors, obtained and evaluated quotations for equipment and made recommendations.
- Performed all purchasing of golf course maintenance chemicals, seed and supplies.
- Prepared annual budget for labor, supplies, equipment and repairs.
- Monitored capital and operating budgets and made necessary adjustments.
- Commended for major improvements in grounds and facilities.
Gotham Golf Management
03.1998 - 03.1999
Golf Course Superintendent
Yorktowne Golf Club
03.1998 - 03.1999
- Responsibly planned for and accomplished the daily management of an 18-hole public golf course.
- Made work assignments and monitored the quality and progress of the work performed which included fertilizer and pesticide applications, irrigation, mowing of turf, tree and shrubbery maintenance, etc.
- Accountable for the maintenance and repair of equipment
GF Management
03.1996 - 03.1998
Assistant Superintendent
Honey Run Golf & Country Club
03.1996 - 03.1998
- Managed daily maintenance of the 18-hole golf course with a crew consisting of approximately 12-15 employees during the growing season.
- Frequently in charge of maintenance operations during times the superintendent was occupied.
Irrigation Technician
ElDorado Country Club
06.1995 - 03.1996
- Directly responsible for the repair and maintenance of a TORO 670 series irrigation system.
- Performed general maintenance of golf course and equipment; mowing, golf course set-up and syringing greens.
- Safely operated and repaired a variety of golf course equipment.
Education
B.S. Degree - Horticulture, Turfgrass Science
Oklahoma State University
Stillwater, Oklahoma01.1995
Skills
- Sales
- Training and Development
- Solution selling
- Business Development
- Strategic Planning
- Sales leadership
- Sales presentations
- Account management
- Strategic account development
- New Business Acquisition
- Client acquisition
- Account development
- Market development
- Territory Management
- Extensive personal network
Affiliations
- Philadelphia Golf Course Superintendents Association
- Eastern Shore Association of Golf Course Superintendents
- Sports Turf Managers Association
- Keystone Athletic Field Managers Organization (KAFMO)
Timeline
Northeast Sales Manager
Ferti Technologies Inc.
03.2023 - Current
Sales Manager
Genesis Turfgrass Inc.
03.2021 - 03.2023
National Sales Manager
Performance Nutrition
07.2010 - 03.2021
Technical Sales Representative
Finch Turf Services
09.2009 - 07.2010
Technical Sales Representative
Fisher and Son Co., Inc
09.2001 - 09.2009
Golf Course Superintendent
Garrison's Lake Golf Club
03.1999 - 09.2001
Gotham Golf Management
03.1998 - 03.1999
Golf Course Superintendent
Yorktowne Golf Club
03.1998 - 03.1999
GF Management
03.1996 - 03.1998
Assistant Superintendent
Honey Run Golf & Country Club
03.1996 - 03.1998
Irrigation Technician
ElDorado Country Club
06.1995 - 03.1996
B.S. Degree - Horticulture, Turfgrass Science
Oklahoma State University
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