Olivia Adams

• Developed and executed comprehensive influencer marketing strategies that supported business objectives, seasonal initiatives, product launches, and long-term brand growth.
• Led end-to-end campaign execution across TikTok, Instagram, YouTube, Pinterest, and emerging platforms, managing creator sourcing, reporting, and optimization.
• Analyze campaign performance, audience behavior, and industry trends to optimize future campaigns and maximize ROI.
• Analyzed campaign performance, audience behavior, and industry trends to inform future campaigns and enhance ROI.
• Manage budgets, forecasting, timelines, creator negotiations, and project execution.
• Collaborate cross functionally with creative, paid media, account, and production teams.
• Collaborated with Perry Ellis to develop marketing strategies.
• Partnered with Original Penguin to execute promotional campaigns.
• Worked closely with True Religion to strategize marketing efforts.

• Led integrated influencer marketing campaigns for Adobe Firefly and Sanrio, enhancing brand visibility and engagement.
• Developed creator strategies informed by audience insights and client objectives.
• Built creator partnerships through sourcing, outreach, negotiations, and relationship management.
• Delivered strategic recommendations and performance insights to clients, driving informed decision-making and campaign optimization.
• Coordinated campaign logistics and cross-functional execution.

• Led influencer and affiliate marketing strategy contributing to more than 30 percent year over year campaign profitability.
• Oversaw 150+ creators, affiliates, ambassadors, and strategic partners to enhance collaboration and drive campaign effectiveness.
• Managed budgets, negotiations, paid media collaboration, and creator relationships.
• Delivered executive reporting, campaign insights, and strategic recommendations to inform leadership decisions.
• Coordinated budgets, negotiations, paid media collaboration, and creator relationships to optimize marketing investments.

• Consulted customers throughout sales process, enhancing conversion rates with personalized support.
• Managed high volume of customer inquiries, ensuring exceptional service delivery and satisfaction.
• Collaborated with operations and clinical teams to effectively resolve customer concerns.

• Coordinated influencer campaigns by sourcing creators, managing outreach and relationships, and compiling performance reports.
• Assisted in planning campaigns, tracking performance metrics, and conducting market research to inform strategies.
• Delivered customer support while collaborating with marketing and operations teams to enhance service quality.

• Supported regional marketing initiatives to enhance customer engagement and outreach.
• Coordinated marketing projects, vendor communications, and sales support.
• Coordinated marketing projects and vendor communications to streamline sales support.
• Tracked performance metrics to inform business planning and strategy.

Magna Cum Laude