Pamela M. Derrico
New Tripoli,PA
Summary
Visionary leader with a proven track record in luxury hospitality, strategic sales and marketing. Expert in cultivating high-value relationships, driving revenue, and enhancing brand visibility within ultra-luxury travel markets. Adept at designing high-impact sales and marketing strategies that resonate with affluent clientele and luxury travel consortia.
Overview
17
17
years of professional experience
Work History
Front Office Operations
Marriott International
04.2024 - 09.2024
- Company Overview: Merriweather Lakehouse Autograph Collection, USA
- Successfully provided exceptional guest service and responsible for efficiently managing front desk processes.
- Effectively guided and supported team members and successfully trained new team members on Marriott’s service standards, policies and procedures, shared best practices for delivering exceptional guest service, and fostered a collaborative and positive work environment.
- Worked closely with the sales and marketing team to develop and execute effective sales and marketing strategies to increase sales and revenue.
- Provided effective leadership to the team and provided ongoing coaching, and mentorship to team members.
- Merriweather Lakehouse Autograph Collection, USA
- Coordinated smooth front office operations to effectively serve more than 60 clients each day.
- Streamlined front office operations by implementing efficient task prioritization and time management strategies.
- Proactively identified potential issues in front office operations and worked collaboratively with team members to implement solutions, resulting in increased efficiency and effectiveness.
- Monitored guest feedback closely to identify areas for improvement and implement necessary changes in front office operations.
- Enhanced guest satisfaction by efficiently managing front office operations and addressing guest concerns promptly.
Chief Growth Officer/Consultant
Fusion Force, LLC
04.2022 - Current
- Company Overview: Hospitality & Business Development, USA
- Effectively conduct analysis and research on the industry to identify trends and best practices, which can be used to develop strategic plans and recommendations for clients.
- Provide sales and marketing support to businesses in the hospitality sector.
- Build and foster strong and lasting relationships with luxury travel agencies and consortias.
- Lead strategic sales and marketing initiatives to enhance company profitability.
- Successfully implement innovative strategies to drive growth.
- Effectively develop and implement customer service and sales and marketing training programs and workshops to enhance the skills of hospitality and tourism professionals, including managers and front-line staff to increase productivity and revenue.
- Evaluate and recommend changes to business models, business plans, marketing plans, marketing strategies, and revenue management techniques to increase profits and market share.
- Collaborate with various industry partners and businesses to increase market visibility and growth.
- Hospitality & Business Development, USA
Dual Assistant General Manager in Charge of Sales & marketing
Hotel Pentagon Best Western
10.2021 - 04.2022
- Company Overview: Arlington Virginia, USA
- Successfully fulfilled the dual role of Assistant General Manager, overseeing all aspects of hotel operations.
- Developed and executed strategic plans sales and marketing plans to drive revenue growth, optimize profitability, and enhance guest satisfaction.
- Directed the proper maximization of rooms and revenue by projecting market trends and monitoring market share.
- Set forecast, annual budgets, and KPI’s.
- Led a team of dedicated employees, fostering a culture of togetherness, excellence, collaboration, and professional development.
- Successfully implemented cost-control measures and operational efficiencies to drive financial performance.
- Arlington Virginia, USA
General Manager
Acea Subic Bay
09.2018 - 01.2021
- Company Overview: Managed by HII, Subic Bay, Philippines
- Successfully set and manage budgets, financial plans, and expenditures, optimizing resource allocation for maximum efficiency.
- Set and exceed sales targets, driving revenue growth and consistently achieving key performance indicators.
- Very proactive in creating and monitoring strategic marketing and business plans that clearly reflect operational and profitable goals and objectives.
- Worked successfully with the management team to monitor the effectiveness of marketing campaigns and yield marketing efforts.
- Lead recruitment, training, and performance monitoring of a dynamic team, fostering a culture of empowerment and excellence and being a role model to the team.
- Work directly with the Human Resources department ensuring that employee grievances are dealt with fairness consistently and fostering a participative, productive, and comfortable working environment where all employees feel valued and treated lawfully.
- Personally meet, greet, and engage with customers, enhancing their guest experience, establishing connections, and creating rapport.
- Increase overall revenue by over 70% by focusing on enhancing customer service and improving customer satisfaction.
- Directly manage and trained the sales, marketing, reservations, and revenue team.
- Actively involve and participate in tradeshows, sales blitz, presentations, guest meetings and property tours.
- Skillfully address customer feedback, complaints, and comments, leveraging challenges as opportunities for improvement.
- Maintain strict compliance with licensing laws, health and safety regulations, and other statutory requirements.
- Monitor and coordinate hotel improvement and capital expenditure projects to maintain product quality and hotel aesthetics standards and to protect owner’s assets.
- Collaborate with contractors and suppliers to negotiate favorable terms and ensure seamless supply chain management.
- Conduct departmental training which improved employee performance by over 70%.
- Conducted thorough property and services inspections to uphold exceptional standards and guest satisfaction.
- Managed by HII, Subic Bay, Philippines
Director of Sales and Marketing
JP Services Corporation Cap Cove
05.2015 - 09.2018
- Company Overview: Formerly Cotton Bay Village
- Created effective business & sales and marketing plans, resulting in significant revenue increase.
- Set forecast, annual budgets, and KPI’s.
- Established, build and fostered strong relationships with industry partners, key luxury travel agencies such as virtuoso.
- Fostered positive relationships with condo unit owners, ensuring their needs and concerns were addressed.
- Implemented strategies to enhance owner satisfaction and loyalty.
- Prepared and provided regular report updates on competitor analysis and marketing trends to owners and executive team.
- Led a diverse team of hotel managers and staff, fostering a culture of excellence and accountability.
- Formerly Cotton Bay Village
Director of Sales and Marketing
Blue Diamond Hotels & Resorts
08.2013 - 02.2015
- Company Overview: Formerly Smugglers
- Developed and executed comprehensive sales and marketing strategies to drive revenue growth.
- Led a team of sales professionals, fostering a high-performance and results-driven culture.
- Established and nurtured key client relationships, OTA partnerships, securing new accounts and maximizing revenue potential.
- Collaborated with cross-functional teams to ensure seamless operations exceptional guest experiences.
- Spearheaded comprehensive employee training initiatives aimed at elevating standards and customer satisfaction.
- Served as the key person and the face of the property in the US and Europe markets.
- Created and executed successful marketing campaigns, both digital and traditional, to enhance brand visibility, customer engagement and exceed sales targets.
- Conducted regular analysis of sales data and key performance indicators to track performance and make data-driven decisions.
- Formerly Smugglers
Director of Sales & Marketing and Rooms Division
Zoetry at Marigot Bay
03.2008 - 08.2013
- Company Overview: Formerly Discovery at Marigot Bay a member of Leading Hotels of the World
- Effectively directed rooms operations, sales, and marketing strategies to drive revenue and exceed targets.
- Successfully lead front office, housekeeping, reservations, sales, guests services, catering and events, ensuring exceptional guest experiences and maintaining quality standards and property image.
- Led the sales and marketing team, developing and executing innovative strategies to maximize market share resulting in 40% revenue increase.
- Served as the key person and the face of the property in the US and Europe markets.
- Cultivated and maintained strong client relationships, securing new accounts, and driving repeat business.
- Supervised all departments with a focus on operations, food and beverage engineering, accounting, sales, marketing, reservations, weddings, and events.
- Worked independently and effectively managed and supervised the entire property.
- Directly Managed and trained events, sales, and catering team.
- Formerly Discovery at Marigot Bay a member of Leading Hotels of the World
Education
Masters - Marketing
Salford University
Bachelor’s Degree - Business Management & Hospitality
Monroe College
Executive Diploma - Marketing Strategy for Business Leaders
Cornell University
Facilitator for Vocational Subjects - Sales and Marketing
Ministry of Education St. Lucia
Skills
- Exceptional Communication and Negotiation Skills
- Hospitality Management
- Hotel Operations
- Guest Services
- Problem Solving
- Business Development
- Relationship Building
- Team Leadership
- Training
- Staff development
- Excellent Customer Service
- Sales & Marketing Trainer
- Strong Leadership
- Coaching
- Mentoring Skills
- Financial Forecasting
- Revenue
- Budgeting
- Yield Management
- Conduct Employee’s Evaluation
- Performance
- Decision Making
- Computer/Software
- Microsoft Office
- Opera
- Fidelio
- Visual Metrix
- Salesforce
- Symphony
- Amadeus(ACRS)
Accomplishments
- Successfully managed and elevated multiple 5 star, 5 diamond, boutique hotels and resorts, overseeing up to 457 rooms.
- Trained as a leader by Forbes Travel Guide to effectively handle and solve problems.
- Successfully led ACEA Beach Resort in the Philippines, overseeing all hotel aspects with a focus on sales and marketing, building relationships and food and beverage excellence which increased revenue and owner’s profits by over 70%.
- Successfully trained and managed reservations and sales team to successfully met and exceed targets.
- Excelled as Assistant General Manager at Discovery at Marigot Bay, driving sales and rooms division growth which resulted in the promotion to General Manager.
- Drove sales and marketing success as Director of Sales and Marketing at Smugglers Cove (now Royalton St. Lucia).
- Achieved exceptional results as Sales Manager at Coconut Bay, overseeing weddings, events, and group experiences.
- Trained by Leading Hotels of the World in New York.
- Trained and certified to conduct and facilitate training on vocational subjects (customer service and sales and marketing).
- Trained as a public speaker.
Computer Software
- Microsoft Office
- Opera
- Fidelio
- Visual Metrix
- Salesforce
- Symphony
- Amadeus(ACRS)
Timeline
Front Office Operations
Marriott International
04.2024 - 09.2024
Chief Growth Officer/Consultant
Fusion Force, LLC
04.2022 - Current
Dual Assistant General Manager in Charge of Sales & marketing
Hotel Pentagon Best Western
10.2021 - 04.2022
General Manager
Acea Subic Bay
09.2018 - 01.2021
Director of Sales and Marketing
JP Services Corporation Cap Cove
05.2015 - 09.2018
Director of Sales and Marketing
Blue Diamond Hotels & Resorts
08.2013 - 02.2015
Director of Sales & Marketing and Rooms Division
Zoetry at Marigot Bay
03.2008 - 08.2013
Masters - Marketing
Salford University
Bachelor’s Degree - Business Management & Hospitality
Monroe College
Executive Diploma - Marketing Strategy for Business Leaders
Cornell University
Facilitator for Vocational Subjects - Sales and Marketing
Ministry of Education St. Lucia
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