PATRICIA D. SCULLY
Long Pond
Summary
Experienced and effective Integrated Marketing Professional, Visual Merchandising, and Marketing Executive with expertise in the retail design industry, and sales. A business owner, corporate design and creative services professional with twenty-two years of retail, sales and brand marketing experience. Excellent communicator, imaginative, creative marketer, and results-oriented manager, with international experience, and extensive network. Effective in bringing together synergistic talent to deliver outstanding results. Extensive experience in museum stores as well as other luxury fashion and retail brands.
Overview
50
50
years of professional experience
Work History
Lead Generation Specialist
Revelare Kitchens
York
02.2021 - Current
- In partnership with Home Depot, work to position Revelare Kitchens as a critical supplier in Northeast Pennsylvania through in-store sales and marketing.
- Initiate design discussions with customer base, educate regarding kitchen renovations.
- Generate and nurture leads, categorizing pursuant to sales readiness and book in-home consultations.
Founder and President
PATRICIA SCULLY AFFILIATES
New York
01.1998 - Current
- Company Overview: Patricia Scully Affiliates is a Visual Presentation/Merchandise Planning Creative Service Company providing design solutions, concept through completion, for an international client base, including: Tiffany's, Cartier, The Museum of Modern Art, and Jones Apparel Group.
- Patricia Scully Affiliates is a Visual Presentation/Merchandise Planning Creative Service Company providing design solutions, concept through completion, for an international client base, including: Tiffany's, Cartier, The Museum of Modern Art, and Jones Apparel Group.
Brand Advocate Home Electronics/Home Appliances
Actionlink
Scranton / Wilkes-Barre
02.2011 - 03.2019
- Brand Advocate Representative,– Home Electronics / Home Appliances Working with global clients, including LG Electronics, Intel, Lenovo, and Symantec-Norton; responsible for execution of marketing strategies and tactics at a local level.
- Direct sales, retail sales training, merchandising, maintaining display hygiene, and resolving in-store issues result in driving sell-thru.
Director of Sales, Marketing, and Business Development
Medico International Inc
Allentown
03.2012 - 09.2016
- Company Overview: Medico International Inc., working with plastic and reconstructive surgeons, nurses and their staff, has advanced the science of post operative compression garment wear; setting a standard of excellence in the compression garment industry since 1990.
- Marketing Director with Medico International Inc.- creating and managing multiple marketing strategies for the company's various divisions and business ventures; including Contemporary Design Inc. and Cool Jaw.
- My mission is to develop and implement seamless, unique, integrated marketing plans targeting today's omni-channel customer, for this American owned company.
- As Marketing Director, I look forward to positive effect on the bottom line while bringing increased visibility to the company's varied products and services.
- Medico International Inc., working with plastic and reconstructive surgeons, nurses and their staff, has advanced the science of post operative compression garment wear; setting a standard of excellence in the compression garment industry since 1990.
Account Executive
ALU
New York
01.1995 - 01.1998
- Through development of customer base within existing Northeast Territory, and introduction into Canada and South America exceeded $4 million in annual sales.
- Successfully penetrated Residential Interior Design Market; through unique product design and applications, (“flexible” fixturing, Accessories, Lighting and Forms.) ICFF Award Winner.
Senior Creative Planner/RTW
Macy's East / Federated Dept. Stores
New York
01.1994 - 01.1995
- Formulated and developed corporate merchandise presentation, trend, and seasonal visual direction for Ready to Wear: Better Sportswear, Moderate Sportswear, Petites and Women's Departments for 87-store operation.
- Planned, developed, and communicated corporate RTW identity, i.e.: Floor layouts, merchandise statements, fashion trends, seasonal projects, and promotions.
Divisional Merchandise Presentation Director, RTW
A&S / Jordan Marsh / Federated Dept. Stores
Brooklyn
01.1992 - 01.1994
- Led the development of corporate Ready to Wear Visual direction: Sportswear, Dresses, Juniors, Special Sizes, Coats and Swimwear for 35-store operation.
- Managed $1.5 million combined capital and expense funding; in support of long-term and seasonal business objectives, renovations, and new store openings.
- Provided creative solutions to merchandising needs and communicated seasonal team strategies for RTW to all 7 Federated divisions; including prototypes and computer generated plan-o-grams.
Visual Presentation Divisional Director
Abraham and Straus / Federated Dept. Stores
Brooklyn
01.1978 - 01.1992
- Directed the development of corporate Visual identity: Ready to Wear, Accessories, Juniors, Young Men’s, Children’s, Lease Departments and Special Events for 16-store operation.
- Created with the opening of A&S, Manhattan, a corporate identifying all families of business including architectural design elements, highlight fixturing, seasonal graphic packages, and visual enhancements.
- Junior and Children’s corporate identity in turn was rolled out to 16 stores, providing a unique user friendly, productive environment.
Sales Manager, Intimate Apparel
R. H. Macy’s Dept. Stores
NYC
01.1976 - 01.1978
Education
B.A. - Fine Arts
Colgate University
Hamilton, New YorkPost Graduate Studies -
Fashion Institute of Technology
New York, New YorkSkills
- Brand Core Message Building
- Marketing Strategy
- Visual Merchandising
- Omni-channel Customer Experience
- Branding
- Sales
- Assertiveness
- Self-motivation
- Goal-oriented
- Organization
- Efficiency
- Articulation
- Creativity
- Innovative Design Solutions
- Practical Design Solutions
- Retail Design
- Museum Design
- RTW Design
- Jewelry Design
- Coordination
- Budget Management
- Project Management
- Prioritization
- Deadline Management
- Client Needs Recognition
- Change Management
- Results-oriented
Accomplishments
Planned, developed, and communicated corporate RTW identity, i.e.: merchandise statements, highlight fixturing, seasonal projects, and promotions; 87 Store operation., Managed $1.4 million combined capital and expense funding; in support of long term and seasonal business objectives, renovations, and new store openings., Space Planning, Environmental Design for Retail; store planning, concept shops, showrooms and trade show exhibits., Three store renovation of Qatar’s 51 East – the Middle East’s Premier Store for Luxury and Prestige, integrating Local flavor and Global design., Tiffany & Co. Fifth Avenue, Fourth Floor Renovation, created in-store experience resulting in quadrupling 4th Quarter Profits, 2009., Design and Production of award winning shop concept, MCI Connections., Ongoing Boscov’s Dept. Store company wide fixture program addressing each area of business merchandising needs with environmental identity, higher level of design and brand awareness., New York Historical Society Museum Store development and renovation, ongoing., NARS Cosmetics 2010 International Marketing Package: Global Event Merchandising Kit., Planned, developed and executed Joseph Abboud Brand Strategy and new product launch 2008., Cartier Roadster Watch, Dereon, and Carolee Fashion Jewelry Marketing Strategies, 2007-2009., Founded successful creative firm providing full-service visual merchandising and interior design needs to more than 200 corporate clients. Developed vendor base of Affiliate companies to provide custom design solutions for major retailers, manufactures, and museums., Maximized sales of ALU visual merchandising product; Tripled sales, increasing territory annual volume to $4 million., Ongoing partnership with Jones Apparel Group Jewelry Division: Victoria & Co., Developed corporate Trend, Seasonal and Informational Graphic signing strategy - United Nations Credit Union, Carnegie Fabrics, Toys-R-Us, ongoing., Bulgari Wholesale Project Trunk Show 2007., Designed and Created Cartier Multimedia Christmas Window concept 2005.
Executive Profile
Experienced and effective Integrated Marketing Professional, Visual Merchandising, and Marketing Executive with expertise in the retail design industry, and sales. A business owner, corporate design and creative services professional with twenty-two years of retail, sales and brand marketing experience. Excellent communicator, imaginative, creative marketer, and results-oriented manager, with international experience, and extensive network. Effective in bringing together synergistic talent to deliver outstanding results. Extensive experience in museum stores as well as other luxury fashion and retail brands., Brand Core Message Building through Marketing and Visual Merchandising strategy and implementation., Creating the seamless Omni-channel customer experience., Progressive and increasingly responsible positions in branding, marketing and sales., Assertive, self-motivated, goal-oriented, organized and efficient., Articulate and creative, offering innovative and practical design solutions, specializing in Retail, Museums, RTW and Jewelry., Able to coordinate all multifaceted tasks involved in Retail Environmental design., Work within a set budget and can meet or exceed expectations., Can easily break a large project down into smaller pieces, prioritizing goals, work under short deadlines without sacrificing creativity., Able to recognize clients needs, serve as an agent of change, and accomplish desired results, with impact on the bottom line.
Timeline
Lead Generation Specialist
Revelare Kitchens
02.2021 - Current
Director of Sales, Marketing, and Business Development
Medico International Inc
03.2012 - 09.2016
Brand Advocate Home Electronics/Home Appliances
Actionlink
02.2011 - 03.2019
Founder and President
PATRICIA SCULLY AFFILIATES
01.1998 - Current
Account Executive
ALU
01.1995 - 01.1998
Senior Creative Planner/RTW
Macy's East / Federated Dept. Stores
01.1994 - 01.1995
Divisional Merchandise Presentation Director, RTW
A&S / Jordan Marsh / Federated Dept. Stores
01.1992 - 01.1994
Visual Presentation Divisional Director
Abraham and Straus / Federated Dept. Stores
01.1978 - 01.1992
Sales Manager, Intimate Apparel
R. H. Macy’s Dept. Stores
01.1976 - 01.1978
B.A. - Fine Arts
Colgate University
Post Graduate Studies -
Fashion Institute of Technology