Patrick MacDonald
Jenkintown
Summary
Professional web developer with proven track record in creating and maintaining responsive websites. Background includes collaborating with cross-functional teams to deliver high-quality web solutions. Reliable and adaptable, consistently meeting project deadlines and optimizing code for performance.
Overview
19
19
years of professional experience
Work History
Web Engineer
ADT
Boca Raton, FL
03.2020 - Current
- Helped build Salesforce Commerce Cloud website to provide full e-commerce experience for customers
- Contributed to technology development efforts that generated the company over $20M in incremental revenue
- Primary driver of A/B testing setup using ABTasty
- Assisted on all code deployments
Interactive Developer
MNG Health
Bensalem, PA
09.2017 - Current
- Deliver emails to support a variety of pharmaceutical clients, adhering to strict guidelines for compliance
- Create HTML5 banner ads using Google Web Designer and Adobe Animate
Web Designer/Developer, Interactive Design & Development Consultant
Nutrisystem
Fort Washington, PA
03.2006 - 12.2021
- Created, updated, and maintained site pages for NutriSystem.com using CSS, HTML, JavaScript
- Collaborated with department leads to fulfill web creative needs, including internal company communications, external advertisements and concept development
- Created HTML5 banner ads using Photoshop, Adobe Animate, and Google Web Designer to drive new customers to the Nutrisystem website, contributing to an overall integrated marketing budget of over $100 million dollars.
- Created promotional emails using Photoshop and Dreamweaver. Emails were sent to all prospective, current and former customers to drive new customers or reactivations
- Created bi-weekly HTML newsletter sent to prospective and current customers to drive site traffic
- Participated in various creative projects including logo development, co-branded campaigns for partners and new concept development
Web Designer/Developer
LifeShield Home Security (Acquired by ADT)
Langhorne, PA
12.2009 - 02.2020
- Work with cross-functional team to transition web platform from native to WordPress Infrastructure allowing for easier and less time-consuming design implementation to support marketing campaigns
- Provide ongoing support for organic and paid campaigns, constantly optimizing and improving
- Primary driver of email and campaign creative, both for existing customer campaigns and customer acquisition efforts
Interactive Design & Development Consultant
Connect America - Medical Alert
Bala Cynwyd, PA
05.2015 - 06.2018
- Created, updated, and maintained Wordpress site
- Created online display ads using Photoshop to drive new customers to website
- Created promotional emails. Emails were sent to all prospective, current and former customers to drive new customers or reactivations
Education
Bachelor of Arts - Digital Art and Multimedia Design
LaSalle University
Philadelphia, PA01.2002
Graphic Design - undefined
Bucks County Community College
Newtown, PA01.2000
Skills
- HTML5
- Bootstrap
- Tailwind
- Wordpress
- Bitbucket
- CSS
- Javascript
- Salesforce Commerce Cloud
- Shopify
- WIX
- A/B Testing (ABTasty, Optimizely)
- Microsoft Office
- Canva
- Figma
- Google Products
- Social Media Platforms
- Reactjs framework
- Front-end development
- Responsive web design
- WordPress development
- Web analytics tools
Timeline
Web Engineer
ADT
03.2020 - Current
Interactive Developer
MNG Health
09.2017 - Current
Interactive Design & Development Consultant
Connect America - Medical Alert
05.2015 - 06.2018
Web Designer/Developer
LifeShield Home Security (Acquired by ADT)
12.2009 - 02.2020
Web Designer/Developer, Interactive Design & Development Consultant
Nutrisystem
03.2006 - 12.2021
Graphic Design - undefined
Bucks County Community College
Bachelor of Arts - Digital Art and Multimedia Design
LaSalle University