Patrick MacDonald
Jenkintown
Summary
Professional web developer with proven track record in creating and maintaining responsive websites. Background includes collaborating with cross-functional teams to deliver high-quality web solutions. Reliable and adaptable, consistently meeting project deadlines and optimizing code for performance.
Overview
19
19
years of professional experience
Work History
Web Engineer
ADT
03.2020 - Current
- Helped build Salesforce Commerce Cloud website to provide full e-commerce experience for customers
- Contributed to technology development efforts that generated the company over $20M in incremental revenue
- Primary driver of A/B testing setup using ABTasty
- Assisted on all code deployments
Interactive Developer
MNG Health
09.2017 - Current
- Deliver emails to support a variety of pharmaceutical clients, adhering to strict guidelines for compliance
- Create HTML5 banner ads using Google Web Designer and Adobe Animate
Web Designer/Developer, Interactive Design & Development Consultant
Nutrisystem
03.2006 - 12.2021
- Created, updated, and maintained site pages for NutriSystem.com using CSS, HTML, JavaScript
- Collaborated with department leads to fulfill web creative needs, including internal company communications, external advertisements and concept development
- Created HTML5 banner ads using Photoshop, Adobe Animate, and Google Web Designer to drive new customers to the Nutrisystem website, contributing to an overall integrated marketing budget of over $100 million dollars.
- Created promotional emails using Photoshop and Dreamweaver. Emails were sent to all prospective, current and former customers to drive new customers or reactivations
- Created bi-weekly HTML newsletter sent to prospective and current customers to drive site traffic
- Participated in various creative projects including logo development, co-branded campaigns for partners and new concept development
Web Designer/Developer
LifeShield Home Security (Acquired by ADT)
12.2009 - 02.2020
- Work with cross-functional team to transition web platform from native to WordPress Infrastructure allowing for easier and less time-consuming design implementation to support marketing campaigns
- Provide ongoing support for organic and paid campaigns, constantly optimizing and improving
- Primary driver of email and campaign creative, both for existing customer campaigns and customer acquisition efforts
Interactive Design & Development Consultant
Connect America - Medical Alert
05.2015 - 06.2018
- Created, updated, and maintained Wordpress site
- Created online display ads using Photoshop to drive new customers to website
- Created promotional emails. Emails were sent to all prospective, current and former customers to drive new customers or reactivations
Education
Bachelor of Arts - Digital Art and Multimedia Design
LaSalle University
Philadelphia, PA01.2002
Graphic Design - undefined
Bucks County Community College
Newtown, PA01.2000
Skills
- HTML5
- Bootstrap
- Tailwind
- Wordpress
- Bitbucket
- CSS
- Javascript
- Salesforce Commerce Cloud
- Shopify
- WIX
- A/B Testing (ABTasty, Optimizely)
- Microsoft Office
- Canva
- Figma
- Google Products
- Social Media Platforms
- Reactjs framework
- Front-end development
- Responsive web design
- WordPress development
- Web analytics tools
Timeline
Web Engineer
ADT
03.2020 - Current
Interactive Developer
MNG Health
09.2017 - Current
Interactive Design & Development Consultant
Connect America - Medical Alert
05.2015 - 06.2018
Web Designer/Developer
LifeShield Home Security (Acquired by ADT)
12.2009 - 02.2020
Web Designer/Developer, Interactive Design & Development Consultant
Nutrisystem
03.2006 - 12.2021
Graphic Design - undefined
Bucks County Community College
Bachelor of Arts - Digital Art and Multimedia Design
LaSalle University
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