Paulino Diaz
PHILADELPHIA
Summary
Results-driven leader with over 30 years in the optical industry. Established Cadore Moda USA through strategic partnerships with Italian manufacturers and fostered robust relationships with US retailers. Built and directed a high-performing national sales team that surpassed targets across the Americas, leveraging startup experience for ongoing industry success.
Overview
35
35
years of professional experience
Work History
Partner
Windsor Eyes
Pennsauken
08.2019 - Current
- Negotiated contracts with partners and vendors to secure favorable terms for the organization.
- Executed targeted marketing strategies to enhance brand visibility and broaden audience engagement.
- Analyzed marketplace trends to identify growth opportunities and inform strategic initiatives.
- Managed daily operations, including budget forecasting, financial analysis, staffing, and customer service.
- Created promotional campaigns to drive sales of new products and services.
- Developed comprehensive training materials to improve staff competencies in client relations management.
- Provided leadership and guidance to team members, fostering collaboration across departments.
- Navigated complex tariff challenges with clients and vendors to minimize margin losses.
Co-Founder
WaveBalance LLC
Boston
01.2017 - Current
- Grew startup to over 2 million in sales within 18 months.
- Established international distribution channels, enhancing market reach and creating new sales opportunities.
- Launched marketing and merchandising tools that supported wholesale and retail locations, driving brand awareness and sales.
- Developed gaming and computer glasses for major retailers, expanding product offerings and increasing customer engagement.
Executive Vice President
IDOCS
Shanghai
01.2015 - 12.2017
- Directed strategic planning initiatives, driving organizational growth and development.
- Established governance frameworks to streamline decision-making processes across the organization.
- Coordinated executive presentations, effectively communicating strategic vision.
- Established optical retail foundation with Western characteristics at startup, ensuring operational scalability.
- Facilitated leadership workshops, enhancing team dynamics and performance.
- Implemented organizational mission and vision, assessing employee satisfaction.
- Delivered speeches at industry conferences, promoting the company's image.
- Developed industry relationships and customer partnerships, enhancing market presence.
VP of Sales - President
Cadore Moda USA
Miami
03.1991 - 09.2008
- Developed and executed sales strategies across multiple product lines, resulting in significant revenue growth.
- Managed key client relationships, improving satisfaction and retention rates through proactive engagement.
- Negotiated contracts and proposals, enabling sales team to secure competitive deals.
- Established pricing policies that balanced profitability goals with market competitiveness, enhancing overall sales effectiveness.
- Trained and mentored a team of sales professionals to achieve assigned targets.
- Developed comprehensive sales forecasts to inform strategic planning and decision-making.
- Facilitated regular sales meetings to assess progress and refine strategies.
- Participated in industry events and trade shows to effectively promote company offerings.
Education
Business School
University of Miami
Miami, FL01-1991
Bachelor of Arts - International Business
Bentley University
Waltham, MA08-1987
Skills
- Marketing strategy
- Sales strategy development
- Sales forecasting
- Customer relationship management
- Customer engagement
- Business development
- Strategic partnerships
- Operations management
- Industry expertise
- Team leadership
- Team development
- Cross-functional collaboration
- Effective communication
- Decision making
- Problem solving
- Innovation mindset
- Conflict resolution
Timeline
Partner
Windsor Eyes
08.2019 - Current
Co-Founder
WaveBalance LLC
01.2017 - Current
Executive Vice President
IDOCS
01.2015 - 12.2017
VP of Sales - President
Cadore Moda USA
03.1991 - 09.2008
Business School
University of Miami
Bachelor of Arts - International Business
Bentley University